SEO Techniques

🔍 Designing Better Search UX. How users search, where they click, design patterns and UX guidelines on designing better search ↓ 🚫 Users don’t always explore results sequentially (pinball pattern). ✅ Top search result often gets around 30% of all clicks. ✅ Top 3 search results get around 60% of all clicks. ✅ Results near the top have 10–20% chance of a click. ✅ Results near the top have 40–80% chance of being seen. ✅ Relentlessly focus on the quality of top 3 results for top 100 queries. ✅ Scoped search gets better results faster, but users often overlook it. ✅ Search box width: >60 chars (desktop), 45 chars on mobile. ✅ Good title length is <60 characters, desc <160 characters. ✅ Display at least 3 search results without scrolling. 🚫 Avoid any scrollbars in search suggestions. ✅ Start showing search suggestions on focus. ✅ Limit suggestions: <10 on desktop, <8 on mobile. ✅ Add relevant filters/scope suggestions in autocomplete. ✅ Allow expert users to customize details in search results. 🚫 Don’t hide search behind an icon if you want more searches. ✅ Show relevant filters above results to boost relevancy. ✅ Search quality always depends on the quality of metadata. ✅ Search must be actively managed by editorial/technical experts. ✅ More people been to Mount Everest than page 10 of Google’s search results (via Gerry McGovern). Whenever you can, replace a standalone search icon with a visible search box. If we display a search box by default, we should expect a significant increase in searches. So if you’d like your users to search more, then it’s a good idea to always show the search box, prominently. In search results, highlight visited search results to avoid mistakes. Support keyboard navigation in autocomplete and results. Track the quality of top 100 search queries by mapping editorial recommendations against current results, repeatedly. Choose carefully displayed details for each search result, and allow users to sort by them. And most importantly, invest in cleaning up metadata. A new search engine won’t improve search results if the data is poorly organized, has plenty of duplications, misspellings and outdated content. Clean up, delete, re-index. Good search can dramatically improve task completion. Make it a priority and you will be surprised how impactful it can be — even without touching anything else in the entire product. Useful resources: Search UX Best Practices, by Fanny Vassilatos and Ceara Crawshaw https://lnkd.in/eNnn7nHd Replace Search Icon With Search Box, by Luke Wroblewski https://lnkd.in/eAhDpkQr The Pinball Pattern, by Kate Moran, Cami Goray https://lnkd.in/eJaGZzgk Scoped Search: Dangerous, but Sometimes Useful, by Katie Sherwin https://lnkd.in/egwNsSQX Design Patterns for Autocomplete, by Edward Scott https://lnkd.in/evSAtmF9 #ux #design #search

Everyone's freaking out about GEO, LLMO, and AEO. After 7 months of running tests across tons of sites… I can tell you this: It's all built on SEO fundamentals. The same principles that rank you on Google also get you cited in ChatGPT, Claude, and Perplexity. So before you buy into shiny new tactics that promise “AI visibility”…here's what actually moves the needle: 1. Trust Signals AI tools pull from review platforms to assess business credibility and expertise. Build trust signals in the right places: - Local businesses: prioritize Google Business Profile reviews and responses - SaaS companies: maintain strong G2 and Capterra profiles  - Ecommerce: focus on Trustpilot or industry-specific review platforms - Respond to reviews professionally and keep profiles updated 2. Document Structure LLMs love well-structured documents. Instead of optimizing just for human readers, structure content for AI platforms too: - Add company context throughout documents. Instead of "our latest update," write "Acme Corp's Q4 2024 update" - Use clear headings and comprehensive sections that can stand alone - Include key facts in multiple formats (inline text, bulleted lists, data tables) 3. Link Building for Relevance Quality and topical relevance matter more than quantity for AI visibility. Focus your link building efforts: - Target industry-relevant sites where your brand mention makes logical sense - Pursue guest posts and collaborations within your industry - Don't ignore nofollow links from high-authority sites in your niche - Seek brand mentions even without direct links. (the mention itself carries weight) Avoid completely unrelated sites. 4. Topical Authority Still Rules LLMs are trained on the same web content that Google indexes. The more deep, high-quality content you publish around your niche, the more AI systems recognize you as the go-to source, the more you get mentioned. Take out the trash. Delete random blog posts about topics unrelated to your business. They're actually hurting your AI visibility. 5. Be everywhere LLMs crawl Repurpose your content across Reddit, Medium, LinkedIn, and YouTube. These platforms get crawled heavily by AI, and showing up on them regularly builds brand visibility. LLMs love patterns. The more places they see you, the more they assume you’re an authority. 6. Technical setup - Use HTML-driven pages - Add schema markup - Clean site architecture (no page more than 3 clicks from homepage) - Ensure your critical content loads server-side (most AI crawlers don't render JavaScript) 7. Traditional Search Feeds AI Most AI tools use Bing or Google's index for real-time data. Better search rankings directly improve AI visibility.

You applied to 100+ jobs but no interviews? Here's what's actually happening. Your experience is valuable. You're just invisible. Let me explain why, and how to fix it. When you apply online, your resume goes into a database called an ATS (Applicant Tracking System). Think of it like a massive filing cabinet. Now here's the key: Some recruiters don't read every resume. They search. Just like you search Google, they search their database: "Python AND data analysis" "SAFe AND agile transformation" "Tableau AND dashboard" If your resume doesn't have their exact search terms, you’re making it harder to get discovered. You're not rejected. You're just not found. But here's the secret: The job description often tells you EXACTLY what keywords they'll search for. It's like having the answer key. Example from a real job posting: If they say "Experience with Snowflake required"... → They'll search "Snowflake" → Make sure you write "Built data warehouse in Snowflake…" Not "cloud database" or "modern data platform." Use their exact words: Snowflake. I've mapped out 80 keywords that get candidates noticed in 2025: Top searches happening right now: • Python, TensorFlow, LangChain (AI roles) • Kubernetes, Terraform, Docker (tech leadership) • Power BI, Tableau, SQL (data leadership) • SAFe, Agile, DevOps (transformation roles) Your action plan: 1. Read the job description carefully 2. Circle every tool, platform, or methodology mentioned 3. Add those EXACT terms to your resume (if you have that experience) 4. Use them naturally in your accomplishments Example: Instead of: "Led team through digital modernization" You say: "Led SAFe agile transformation using ServiceNow and Jira, reducing delivery time by 40%" You have the experience. Now make it searchable. Your next role isn't rejecting you. It just hasn't found you yet. You’ve got this! 💡 Save this cheat sheet of 80 searchable keywords ♻️ Share to help someone in your network Follow me for more insider recruiting insights

I hired a content writer in February. Talented, fast, knew SEO basics. Three weeks in, she asked: "Should I be tracking what happens after I hit publish?" I pulled up her last eight articles. All live. All ranking between position 4 and 12. Total traffic: 847 sessions last week. Then I asked: "Which one is performing best?" She opened Google Analytics. Sorted by pageviews. Pointed to the top one. Wrong metric. The post with the most traffic was a how-to guide pulling 340 visits. The post actually driving business was a comparison article with 73 visits that generated four qualified leads. Here's the problem most teams miss: publishing content and monitoring content are treated as separate jobs. Writer finishes the article. Hands it off. It goes live. Everyone moves to the next brief. Nobody owns what happens after. So posts that could rank position 2 stay stuck at position 9 because nobody noticed they dropped. Posts cannibalizing each other's keywords keep running because nobody's checking the SERP. Opportunities to add internal links, refresh outdated stats, or answer new PAA boxes just sit there. The gap isn't writing quality. It's ongoing stewardship. We added a 30-day check-in for every published post. Automated flag if rankings slip five positions. Quick audit: still answering the right question? Competitor published something stronger? SERP format shifted? Takes twelve minutes. Fixes are usually minor: update a stat, add two internal links, tighten the meta description. Last quarter, we reoptimized eighteen posts this way. Fourteen moved up. Combined traffic increase: 41%. Zero new content written. Publishing isn't the finish line. It's the starting point for whether the post works or dies quietly on page two.

SEO Tip: Convert Your GSC Keyword Data Into the Topics Google's Algorithm Has Identified You as a Trusted Source. As we transition from keyword-focused to topic-focused SEO, we need to better understand the topics our site is viewed as an authority on. Sometimes it's not the topics most important to your business. Here's how I transformed 25k individual keywords into strategic topic clusters that revealed where Google actually trusts my content: The Process: 1 - Exported 25k keywords from Google Search Console (6-month period) 2 - Used Google's Vertex AI text-embedding model to convert keywords into high-dimensional vectors 3 - Applied HDBSCAN clustering with PCA dimensionality reduction to group semantically similar keywords 4 - Used GPT-4.1-nano to automatically label each cluster with descriptive topic names The Results: Instead of 25,000 individual keywords, I now have 318 strategic topic clusters. Interestingly enough, over 200 of those topics drive 0 clicks. Why this matters for SEOs: 1 - Authority Mapping - Discover which topics Google's algorithm actually views you as trusted for 2 - Business Alignment - Identify gaps between your core business topics and where you have search authority 3 - Content Strategy - Double down on topics where you already have algorithmic trust The game-changer: Connecting impressions and clicks data to each topic cluster reveals which topics drive actual traffic vs. just visibility. Want to replicate this analysis? - Export your GSC keywords with impressions/clicks data - Use vector embeddings to cluster semantically similar terms - Apply AI Powered labeling to turn keyword groups into Topics - Visualize your data to better understand what topics drive your search efforts. - Compare the results to business goals. Is the search traffic aligned with your ICP and product or service offering? Visualize topic performance with treemaps and scatter plots Stop managing keywords. Start managing topics.

SEO plan 2025 A – Audit Your Website: Begin with a comprehensive SEO audit. Use tools like Screaming Frog or Ahrefs to identify broken links, duplicate content, and technical errors. B – Build Backlinks: Quality backlinks remain crucial. Focus on guest posting, digital PR, and creating link-worthy content. C – Core Web Vitals: Optimize for Google’s Core Web Vitals (LCP, FID, CLS) to enhance user experience and improve rankings. D – Data-Driven Decisions: Use Google Analytics and Search Console to track performance and guide your SEO strategies. E – E-A-T Compliance: Establish Expertise, Authoritativeness, and Trustworthiness in your niche, especially for YMYL (Your Money Your Life) websites. F – Fresh Content: Regularly update or add new content. Google rewards websites that stay current and relevant. G – Google Business Profile: For local SEO, optimize and maintain an accurate Google Business Profile listing. H – Headings Optimization: Use H1, H2, H3 tags properly to structure content for both users and search engines. I – Internal Linking: Build a logical internal link structure to guide users and distribute link equity. J – JavaScript SEO: Ensure content rendered via JavaScript is crawlable and indexable by search engines. K – Keyword Research: Use modern tools like Semrush or Ubersuggest to identify long-tail and intent-driven keywords. L – Link Structure: Maintain clean and SEO-friendly URLs with proper slugs and no unnecessary parameters. M – Mobile Optimization: Ensure your website is mobile-responsive, as mobile-first indexing is now the standard. N – Niche Authority: Focus on creating depth in your content to become an authority in your niche. O – On-Page SEO: Optimize titles, meta descriptions, images (alt tags), and content around target keywords. P – Page Speed: Use tools like Google PageSpeed Insights to identify and fix slow-loading pages. Q – Quality Content: Always prioritize content that provides real value to users over keyword-stuffed articles. R – Responsive Design: Adapt your site design for all screen sizes and devices. S – Schema Markup: Implement structured data to enhance search listings with rich snippets. T – Technical SEO: Fix crawl errors, sitemaps, robots.txt, canonical tags, and other backend elements. U – User Experience (UX): A seamless UX improves dwell time, reduces bounce rate, and supports SEO. V – Voice Search Optimization: Target conversational queries and FAQs for better visibility in voice results. W – Web Security (HTTPS): Secure your site with SSL – it's a ranking factor and builds trust. X – XML Sitemap: Keep your XML sitemap updated and submit it to Google Search Console. Y – YouTube SEO: If you use videos, optimize titles, descriptions, and tags for better visibility on YouTube and Google. Z – Zero-Click Searches: Optimize for featured snippets, People Also Ask, and knowledge panels. #seoexpert #seo #topratedseoexpert #seotips #expartagency

Struggling to get SEO content that actually ranks from ChatGPT? Here’s the problem: You’re asking it to write. But you should be asking it to think with you. As SEO's, we need more than just 1,500 words with a few keywords stuffed in. We need structure. Strategy. Search intent. Clarity. So here’s the prompt that leveled up my process: “You’re a senior SEO strategist with 10+ years of experience. Give me brutally honest feedback—like a mentor would. Don’t rewrite. Just evaluate based on search intent, keyword alignment, clarity, content gaps, and user value. Let me know if anything is unclear. Take your time—I’d rather get thoughtful feedback than fast feedback.” Why does this prompt work for SEO content: You define the role and expertise You share keywords and search intent context You avoid rewrites, forcing strategic thinking You create a loop for feedback and iteration You focus on depth, not just deliverables This approach turned ChatGPT from a basic writing tool into a second pair of expert SEO eyes. Want better AI support for your SEO workflow? Start with better prompts. Got one you use? Share it in the comments—I’d love to steal… I mean, learn from it. Follow : Sushil Singh #SEOtips #ChatGPTPrompt #ContentStrategy #AIforSEO #PromptEngineering #DigitalMarketing #sushil_singh #seoexpert #learnseo

SEOs: “SEO takes time” My client: 275,000 new SEO traffic in 8 months. 88,585 new traffic last month alone. Growing 30% month-over-month. 6,255 leads and 2,227 paid signups total. Here are the 5 things we did: 1. Technical Fixes We ran an audit and fixed standard issues like: - Canonical tags - Broken internal links - Missing titles/descriptions But crucially: Their traffic was about to tank and they had no idea. They switched URL versions from www. to non-www. and didn’t update any internal links or add redirects. I've seen -90% traffic drops with this issue in the past. Thankfully, we were able to fix it early. 2. Programmatic We published over 240+ new pages that funnel traffic into their software's core features. (You can use a tool like Byword for this) - We asked the client where they wanted to focus - We found keyword frameworks with 100s of variables - We created a list of all possible variables to target - We used AI to create content at scale (e.g. Byword) - We published 240+ new pages over 4 months 3. Lower-Funnel Blogs We published 50+ lower-funnel pages over 5 months, specifically targeting ready-to-buy searchers. Title framework examples: - [Competitor] Alternatives - [Competitor] vs [Client] - How to [Solve Problem] - Best [Product] in 2024 4. Free Tools We created free tools to funnel traffic into their email list and software's core features. For example: [Relevant Metric] Calculator These keywords typically get 1,000s of daily searches. 5. Optimising existing content We audited keywords to find pages ranking in position 3-20 and optimised the "quickest wins". - Writing new sections - Adding to existing sections - Optimising existing headings - Targeting featured snippets and AI Overviews The client came to us with: - Declining organic traffic - Increased competition in the market - Bottlenecks in content production (small team) - Insufficient resources to handle large-scale SEO 8 months later, they’ve seen: - 300+ new pages - 3,146 first-page rankings - 275,000 total SEO traffic - Growing +30% monthly - 6,255 leads and 2,227 paid signups Do you want to turn SEO into a 7-figure sales channel? Let's talk: https://hubs.ly/Q02xzlLL0

Someone asked for a detailed analysis of yesterday's "14 SEO mistakes" post. So, here you go: 1. Forgetting SERP analysis Before targeting a keyword, analyze the top-ranking content. Dissect your top competitors - keywords, content structure, and patterns they follow. Mirror those winning strategies! 2. Not prioritizing search intent Keywords aren't the only thing! Match your content with the user query. "Black formal shoes" could imply buying intent, while "black shoe polish" implies maintenance insight. Know the difference! 3. No ‘SEO-friendly’ URL structure It's more than just a digital address. Make it crisp, clean, and keyword-rich. For instance, https://lnkd.in/drbjY-si > www.example.com/post12345 4. Lack of internal linking Weave a knowledge-silk route within your content. Link your older posts to newer ones to retain reader traffic and enhance post authority. 5. Non-unique content Google loves originality, and so do your readers! High-quality and unique content is a non-negotiable. If it's a must-repeat, add a canonical tag. 6. Ignoring long-tail keywords Specific keyword phrases are the key to attracting quality traffic! Focus on long-tail keywords like “best DSLR camera for wildlife photography” over just “DSLR camera” to reach your niche audience. 7. Poor meta descriptions Ignoring meta descriptions is like leaving your cake without icing. They're not visible on your page but drastically impact click-through rates! 8. Weak title tags Your blog’s title tag is its first impression. Ignoring it makes your blog posts invisible in the vast sea of content. Make it compelling and relevant! E.g. 10 Cost-Effective Ways to Elevate Your Home Décor” 9. No alt text for images Alt text not only aids visually impaired users but also supports Google's image search and improves SEO. "Golden retriever puppy playing with a red ball" is more helpful than "puppy" or "dog." 10. Poor link-building strategy It's a game of quality, not quantity. Aiming for more links from high-authority websites should be your goal. Like referrals, backlinks from authority sites strengthen your credibility. 11. Missing H tags H tags provide structure, context, and aid readability. Each subheading(H2, H3, etc.) should flow logically and coherently under the main heading(H1). 12. Lack of content diversity Text, images, videos, infographics - mix them up in your blog posts for more engagement and better crawling possibilities. 13. Underestimating 'NoFollow' links 'NoFollow' links, while not passing any SEO juice, still bring valuable traffic and credibility. An unbiased link profile is your goal! 14. Skipping SEO audits These are your regular health checks - understanding what's working and what's not and acting upon it is the key to consistent growth. The more you learn about SEO, the higher your content climbs. 🔥 #pragaticreates #writer #writing #contentwriter #contentwriting #copywriter #copywriting #freelancewriter #freelancing

Search visibility has expanded beyond Google. AI tools now decide what customers see first. Traditional SEO once controlled how people discovered your business. But now, AI answer tools (ChatGPT, Perplexity, Gemini) influence what users see first. If you want your business to remain competitive… You’ll need to optimize for AI-focused search rankings (AEO, GEO). Here are 3 kinds of search shaping discovery today: [ save 🔖 this post for later ] 📘 SEO: Search Engine Optimization ↳ Improving visibility in traditional search engines. 🛠️ How it works: ↳ Map intent and keywords to key pages ↳ Strengthen internal and external links ↳ Improve structure, speed, and technical health 🟢 Benefits: ↳ Steady, reliable traffic ↳ Builds long-term authority ↳ Supports AEO and GEO performance 🔴 Drawbacks: ↳ Slow to gain rankings ↳ Affected by algorithm changes ↳ Needs ongoing maintenance 📈 How to improve results: ↳ Prioritize high-intent keyword themes ↳ Refresh important pages often ↳ Run site and speed audits 🔍 AEO: Answer Engine Optimization ↳ Optimizing for instant answers across AI and voice search. 🛠️ How it works: ↳ Provide concise, answer-first responses ↳ Add FAQ and How-To schema markup ↳ Format content clearly with short sections and lists 🟢 Benefits: ↳ Strong visibility in AI responses ↳ Great for mobile and voice queries ↳ High CTR when users need details 🔴 Drawbacks: ↳ Some users get answers without clicking ↳ Snippet rankings shift frequently ↳ Needs regular content updates 📈 How to improve results: ↳ Keep answers within 40–60 words ↳ Target “People Also Ask” queries ↳ Add schema to key FAQ + How-To pages 🤖 GEO: Generative Engine Optimization ↳ Structuring content for generative AI systems. 🛠️ How it works: ↳ Publish clean, organized content with citations ↳ Build presence on platforms AI references (Quora, Reddit) ↳ Use AI-readable formatting for easier retrieval 🟢 Benefits: ↳ Early advantage in AI-driven search ↳ Builds trust through cited outputs ↳ Captures emerging generative traffic 🔴 Drawbacks: ↳ Harder to measure without clicks ↳ AI sourcing standards are still developing ↳ Requires visibility beyond your website 📈 How to improve results: ↳ Publish accurate, expert-level content ↳ Reference sources AI pulls from ↳ Use lists, tables, and FAQs for clarity Google, answer engines, and AI models all surface content differently. Winning online now means being discoverable across every layer of search. Which of these three search types are you focusing on right now? Share below! 📌 Get ChatGPT SEO Guide (free): https://bit.ly/3StIB3z 👉 Follow me Andrew Bolis for more and 🔄 Repost this to help others use AI