Email List Generation

Outbound looks simple on the surface: Build a list. Send emails. Book meetings. But most outbound fails for one reason: 𝐛𝐚𝐝 𝐥𝐞𝐚𝐝 𝐝𝐚𝐭𝐚. Incomplete, outdated, or unverified contacts quietly kill reply rates and sender reputation. After testing multiple tools and workflows, I landed on a lead sourcing system that keeps outbound clean, fast, and scalable. No scraping hacks. No manual cleanup. No wasted sends. Here’s the exact workflow I run 👇 𝐒𝐭𝐞𝐩 𝟏: 𝐒𝐭𝐚𝐫𝐭 𝐰𝐡𝐞𝐫𝐞 𝐢𝐧𝐭𝐞𝐧𝐭 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐞𝐱𝐢𝐬𝐭𝐬, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 I build ICP searches in LinkedIn or Sales Navigator, focusing on titles, industries, company size, and geography. If targeting is off here, nothing downstream will fix it. 𝐒𝐭𝐞𝐩 𝟐: 𝐓𝐮𝐫𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐬 𝐢𝐧𝐭𝐨 𝐯𝐞𝐫𝐢𝐟𝐢𝐞𝐝 𝐥𝐞𝐚𝐝𝐬 Using Skrapp’s Chrome extension, LinkedIn profiles instantly become ready-to-use lead lists. Verified business emails. In real time. While I browse. No messy exports, no guesswork. 𝐒𝐭𝐞𝐩 𝟑: 𝐅𝐢𝐧𝐝 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐞𝐫𝐬 𝐟𝐚𝐬𝐭 If I have a name and company domain, Skrapp’s Email Finder locates the professional email so I can reach the real decision-maker, not generic inboxes. 𝐒𝐭𝐞𝐩 𝟒: 𝐕𝐞𝐫𝐢𝐟𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐬𝐞𝐧𝐝𝐢𝐧𝐠 Before any email goes out, Skrapp filters invalid or risky addresses automatically. Lower bounce rates. Protected sender reputation. Better deliverability. 𝐒𝐭𝐞𝐩 𝟓: 𝐀𝐝𝐝 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 𝐬𝐨 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐟𝐞𝐞𝐥𝐬 𝐡𝐮𝐦𝐚𝐧 Role, seniority, and company insights help emails feel intentional, not templated. That’s where replies improve. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: ✔ Faster lead generation ✔ Cleaner data ✔ Higher reply rates ✔ Scalable outbound without manual work This is the workflow I use to keep outbound clean and scalable. I’ve been using Skrapp.io as part of this setup to avoid bad data upstream, and it’s made a noticeable difference. If outbound is part of your growth engine, this is the setup I’d run before sending a single cold email. 🔗 Skrapp.io

I get a lot of DMs from people looking for jobs. I posted this last week, and I don't think enough people saw it. Here's my advice to ALL job seekers. First, don't apply to a job posting. It doesn't work. You are competing against 100s or 1,000s of other resumes. Being the few resumes that make it through recruiters & AI screeners is a long shot. Here's what I recommend instead: Run your job seeking process like a top 1% sales person. 1. Build a target companies list (aka ICP) Identify 30-50 companies / organizations that fit within your skill set, passion, industry, geography, etc. 2. Identify key people at each company Use Linkedin to find 1st, 2nd, and 3rd level connections, especially decision makers (VPs, Directors, C-level). A note from a CEO to a hiring manager like "Take a look at this person" is a huge leg up. 3. Get cell numbers, personal emails, & work emails Use free trials of tools like ZoomInfo, Apollo, Lusha, Rocketreach, Seamless Ai, Kaspr, Lead IQ, LinkedIn Sales Navigator, etc. Pay for a month if needed. 4. Craft killer cold outreach Write 3-5 cold email, DM, and call scripts. Test them outside of your ICP. Once you find a winner, go HAM on your list. Something like this: "Hey {name}, I'm Matt. I'll help 3x your retention if you give me a chance at this customer success director role. I was one of the first employees at SimpleCitizen (YC W16), which was acquired by Fragomen, the largest immigration law firm in the world. I led Customer Success there—we kept a 4.9+ TrustPilot rating the entire way. Here’s how I’ll drive impact at {company}: • {Tailored point 1} • {Tailored point 2} • {Tailored point 3}" Most won’t reply. But 10–20% will. And when they do, you’ll skip the resume pile entirely. Even recruiters won’t have that kind of pull.

Every single email we send, has to pass this test. If the email still makes sense when sent to someone in a completely unrelated industry, it gets scrapped. Because if it "could" work for everyone, it will work for no one... Most people think writing generic templates saves time. It doesn’t. It just saves effort at the expense of reply rates. The real efficiency is writing emails so specific they only make sense to your ideal customer profile. That’s when replies go up and pipeline fills itself. Here’s what that looks like in practice: 👉 If you’re targeting B2B SaaS, talk CAC, churn, activation rates. Not just “growth.” 👉 If you’re targeting logistics, bring up shipping delays, warehouse systems, and fulfillment costs. 👉 If you’re targeting compliance-heavy industries, speak their acronyms. HIPAA, SOC 2, PCI. Use their language. Specificity isn’t limiting. It’s a multiplier. It gets responses, builds credibility, and makes your offer feel tailored, because it is. But the hardest part? Actually having leads worth getting specific for. That’s where A-Leads changes everything. We’re not only pulling job titles and generic firmographics. We’re layering real signals; like new tech installs, intent data, hiring trends and matching those to verified emails. That means when you do write that hyper-relevant email… …it lands in the inbox of someone who actually cares. Generic emails get deleted. Specific ones start conversations. A-Leads makes sure they happen with the right people.

Most people use lead magnets to collect emails. That’s why they get no downloads and no sales. Instead, use them to pre-frame the sale. If your lead magnet doesn’t naturally lead into your core offer, you built the wrong magnet. Here’s the framework we use: Step 1️⃣: Solve One Painful, Specific Problem Not: “10 tips to grow on LinkedIn” “10 AI tools swipe file” Instead: “How to structure your first $10K/month offer” “How to fix your Meta ads in 48 hours” “How to sign creators without cold email” Specific = converts. Broad = vanity downloads. -- Step 2️⃣: Showcase Your Real Skill A lead magnet is not a teaser. It should actually demonstrate: • Your thinking • Your frameworks • Your depth • Your standards If someone implements it & sees improvement, you’ve won. -- Step 3️⃣: Bridge to the Core Offer Your lead magnet should expose a deeper problem. Example: You give them: “How to audit your ads” They realise: They don’t know how to fix them. The lead magnet reveals the gap.  Your offer fills it. -- Step 4️⃣: Nurture With Structured Email Once they opt in: • Day 1: Delivery + expectation setting • Day 2–4: Case studies • Day 5: Objection handling • Day 6–7: Direct offer The worst mistake is not nurturing leads post-download. These are the exact numbers I generated with this system: 6,969 views → 3,200 emails → 23 sales → $52,000 in revenue Want to see my full system? Copy it here: https://lnkd.in/dtdT7KtZ Ps. if you liked this, save it and hit follow so you don’t miss the next one.

Stop chasing secrets. Start shipping the boring stuff. Everyone “knows” what to do: • Talk to customers • Build a list • Follow up • Make an offer • Repeat The problem isn’t knowledge. It’s execution at boring scale. The Boring Execution Stack (that actually prints pipeline) 1) Daily List → Daily Touches Pick one room to dominate (channel + segment). Ship 25 targeted touches/day. Zero exceptions. 2) Follow‑Up Math Only ~2% of deals close on Email #1. Build a 7‑touch follow‑up by default (new value every time). 3) One Live Moment / Week Go live, host a workshop, or run a short teardown. Goodwill compounds in public; conversions happen live. 4) Proof > Promises PQS/PVP: mirror a prospect’s reality or deliver a small win up front. No “clever” copy needed. 5) Ops Glue Every touch updates the system (CRM + tasks). No notes in heads. No screenshots in Slack. Automate the handoffs. 6) Distribution > “New Ideas” Repost winners every 60–90 days, cross‑format them (post → carousel → email → talk track). Milk the hits. If you want “secret sauce,” here it is: 1. Goodwill, then collection. Add value for months, collect in a focused window (launch/webinar/offer).     2. Signals, not guesswork. Monitor where your buyers say the quiet part out loud (posts, threads, reviews).     3. Un-ignorable follow‑up. Physical mailers, voice notes, short loom recaps, do what others won’t. 14‑Day Execution Sprint (steal this): Day 1: Define the room (segment + channel). Load 350 accounts. Days 2–12: 25 touches/day + 7‑touch follow‑up sequence running. Day 7: Ship a live session; invite only that segment. Day 13: Repackage the best moments into 3 assets (post, email, deck). Day 14: Make a simple offer. Log outcomes. Repeat. No new frameworks. No “AI secret.” Just consistent reps on the right things. Want the checklist? Comment EXECUTE and I’ll send the setup. P.S. If your team is still drowning in repeat tasks, it’s not a productivity issue, it’s a systems gap. ♻️ Share this if you're scaling lean. Follow Jay Mount for playbooks that help growth without burnout.

How did I create a list of 100+ potential supporters for my content stream (with verified emails) using the FREE version of Clay in <5min? Sure, the first clients come from your personal network, and some early adopters will contact you themselves. That is great for creating the first case studies. But eventually, we all ran out of such opportunities, and we need to take a more proactive approach to keeping our deal pipeline in good shape. This is how I found 300+ emails for potential content supporters that I can send my sponsorship deck in less than 5 minutes: 1. Built a "lookalike list" of big software development companies with which I have enjoyed co-creating content, using LinkedIn company pages as a source. 2. Enriched the company data with Clay so I could eliminate those who were not a good fit. 3. For those who are a good fit, I found decision-makers' profiles there. My ICP works as Head of Growth, VP of Growth, CMO, Marketing Manager, or Social Media Manager (I reverse-engineered real data). 4. Based on their LinkedIn profiles, I found verified emails to which I can send my proposal. I limited the search to 3 contacts per company, so I did not spend all of my free credits for this search. 5. I was good to go. Next, I will work on creating a personalized message for them and send an outbound campaign later in May. In this video tutorial, I'll show you how it is done. While I always have anxiety about reaching out, I know that it is mission-critical to purposefully develop new opportunities instead of sitting around and waiting for the magic to happen. If you want to replicate this process, try Clay's free trial and create your first contact list for outbound. Even if you decide not to send outbound campaigns (just yet), you will get interesting ideas for social media selling or following. Have you ever done outbound? Did it work for you? Let's discuss in comments ✌️

Your email list isn't dead. It's under-nurtured. But theres an easy way to start generating leads and booked calls: Automations. Automated sequences make sure the right conversation happens at the right time, without you having to send manual replies every time. Most coaches set up a welcome email and call it done. But there are four stages every subscriber passes through before they become a client. Each stage needs its own sequence. Here is the 4-Stage Sequence Framework: 𝗦𝘁𝗮𝗴𝗲 𝟭: 𝗧𝗵𝗲 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲 (𝟭 𝘁𝗼 𝟯 𝗲𝗺𝗮𝗶𝗹𝘀, 𝘀𝗲𝗻𝘁 𝗼𝘃𝗲𝗿 𝟳 𝗱𝗮𝘆𝘀) Triggered when someone joins your list. The goal is to turn a stranger into someone who trusts you. Email 1 delivers what they came for. Emails 2 and 3 tell them who you are, what you believe, and what problem you solve. Emails 4 and 5 introduce your best content and make a soft ask. 𝗦𝘁𝗮𝗴𝗲 𝟮: 𝗧𝗵𝗲 𝗡𝘂𝗿𝘁𝘂𝗿𝗲 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲 (𝟮 𝘁𝗼 𝟲 𝗲𝗺𝗮𝗶𝗹𝘀, 𝘀𝗲𝗻𝘁 𝗼𝘃𝗲𝗿 𝟯 𝘁𝗼 𝟰 𝘄𝗲𝗲𝗸𝘀) Triggered after onboarding ends or when someone downloads a specific resource. The goal is to shift belief. This sequence answers the question every subscriber is silently asking: "Can this actually work for someone like me?" Use client stories. Share specific results. Address the objection they have not said out loud yet. 𝗦𝘁𝗮𝗴𝗲 𝟯: 𝗧𝗵𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲 (𝟯 𝘁𝗼 𝟱 𝗲𝗺𝗮𝗶𝗹𝘀, 𝘀𝗲𝗻𝘁 𝗼𝘃𝗲𝗿 𝟱 𝘁𝗼 𝟳 𝗱𝗮𝘆𝘀) Triggered by a buying signal (someone clicks your sales page, pricing link, or books a call). The goal is to make the decision feel obvious. Be direct. This is not the time for educational content. These emails answer: "Why now? Why this? Why you?" 𝗦𝘁𝗮𝗴𝗲 𝟰: 𝗧𝗵𝗲 𝗥𝗲-𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲 (𝟮 𝘁𝗼 𝟯 𝗲𝗺𝗮𝗶𝗹𝘀, 𝘁𝗿𝗶𝗴𝗴𝗲𝗿𝗲𝗱 𝗮𝘁 𝟲𝟬 𝗱𝗮𝘆𝘀 𝗼𝗳 𝗻𝗼 𝗼𝗽𝗲𝗻𝘀) The goal is to either re-activate a cold subscriber or gracefully remove them. Email 1: Ask if they still want to be here. Email 2: Give them a reason to stay. Email 3: Tell them you are removing them and give them one final chance to opt back in. Cold subscribers hurt your deliverability. This sequence protects your list health. Four sequences. Set up once. Running in the background while you coach. 🔖 Save this as your automation roadmap. P.S. If you only have the time and budget to build one, start with Stage 1. Everything else compounds from there.

The biggest mistake I made in my business? It wasn’t undercharging or working with bad fit clients. It was not starting my email list sooner. Which might sound surprising. But when I first started my business, I wasn’t an email specialist. I was a general copywriter taking on all kinds of projects, trying to land clients and figure out what I actually wanted to focus on. I knew how powerful email could be. I’d written plenty for clients and seen the results it could deliver. But I kept putting off setting it up for myself. There was always something else that felt more urgent. Like finding clients or growing my following. And I kept telling myself I’d start my email list once I had time to set it up properly. Once I could commit to sending weekly emails. And maybe that was a bit of perfectionism holding me back. But that was a mistake. And I know a lot of other business owners are in the same place. Because when something doesn’t feel urgent, it’s easy to push it to the side. Especially when everyone tells you to “focus on one thing at a time.” But email is not just another task to squeeze in when things slow down or when you finally feel “ready”. It’s the system that supports everything else you’re building. And the sooner you start, the better it works. Here’s what I wish I’d done earlier (and what I recommend to anyone now): ✔ Set up a proper business email Something like hello@yourbusinessname.com helps build your sender reputation so you land in inboxes, not spam. ✔ Choose an email platform you’ll actually use MailerLite, Flodesk, Kit… don’t overthink it, just make sure you can easily collect emails and send to them. ✔ Set up one simple automation It doesn’t have to be fancy. It could be a waitlist for your next programme, a recorded masterclass, just a reason for them to sign up and start the relationship automatically. You don’t need a full content calendar to get started. But you do need a system. So that you’re not just collecting names on a spreadsheet or you’re not starting from zero when you’re finally ready to use it. Because it takes time to build and future you will be glad you didn’t wait. If you’re reading this thinking “okay, I want to do this properly, but I have no idea where to start”… I’ve got something coming at the end of the month that’s going to help. Message me the word “ESSENTIALS” if you want the details early. And tell me: have you started your email list yet? Or is it still sitting on the “one day” list?

Launching email from scratch feels simple until you realize one wrong move permanently tanks your sender reputation and inbox providers mark you as spam forever. Brands will blast their full list on day one, land in spam, and spend months trying to recover deliverability they'll never fully get back. Here's the framework we use when taking over lifecycle programs with zero sender history: Phase 1 - Risk Assessment Before Launch Before sending a single email, we evaluate whether this brand has sender reputation built, or if inbox providers are treating them as spam by default. Can we segment by engagement recency, or does the list require cold outreach that risks deliverability permanently? Phase 2 - Micro-Segment Warming (Days 1-14) If we’re starting small, we create hyper-engaged micro-segments. 7-day engaged, 14-day engaged, and 30-day engaged segments based on actual email engagement like opens and clicks, excluding Apple privacy opens, before expanding outwards to site engagement like visitors, cart abandoners, and checkout abandoners. This builds inbox provider trust through consistently strong open and click rates before expanding to cooler segments. Phase 3 - Staged Campaign Sequencing We develop campaign sequences designed to drive urgency while maintaining brand warmth. Launch email with promotional hook, urgency email, social proof with testimonials, emotional close, and post-sale education. This balances conversion pressure with value delivery so the program doesn't train discount dependency early. Phase 4 - Controlled Expansion (Days 30-37) Once we've earned inbox trust, we gradually widen the net to cooler segments while monitoring engagement. We earn access to broader segments through performance, and not by forcing scale upfront. The result: - 48.59% open rate demonstrating strong deliverability. - 83,379 recipients reached without spam issues. - 0.26% placed order rate under market restrictions. This is the operating standard we apply before scaling lifecycle programs. The brands that get this right don't just launch email... They build sender reputation that compounds for years, not campaigns that burn out in months. Click here to find gold nuggets of data for actionable insights: https://lnkd.in/g4Dq5B-G

If I were the Head of Content for a $10M ARR SaaS company, here’s the exact playbook I’d run: 1. Media Brand Create a 'faceless' social media content brand. Publish daily content that’s hyper-focused on your niche and directly aligned with your target audience. Publish content on any social channel: - LinkedIn - X (Twitter) - Instagram - YouTube - TikTok Examples: Ad Professor and The LinkedIn Creator. I did this on one channel (LinkedIn) and it's helped increase product signup growth by 101%. 2. Search Capture Create SEO content to convert searchers. Start at the bottom funnel: - Competitor comparisons - Competitor alternatives - Best-of guides Then move to the middle funnel: - How-to guides - Case studies - Templates - Tips These types of lower-funnel SEO content make 8 figures a year for our clients (collectively). 3. Programmatic Scale top-funnel SEO traffic with automation (AI). - Topic vs topic - Glossaries - Ideas lists Essentially, any topic that has 100s of variables in the keyword framework (e.g. How to calculate [variable]). Tip: Use Byword to make this easy. Programmatic content cost-effectively generates millions of traffic for our clients every MONTH. Don't sleep on it. 4. Content Upgrades Create specific lead magnets to convert multi-channel traffic into email signups. Offer something of utility: - Templates - Checklists - Swipe files - Resource lists These must be an 'upgrade' of the content the user is already consuming in order to get a high conversion rate. Platforms are unreliable and can change tomorrow. De-risk yourself and start collecting emails today. 5. Weekly Newsletter Keep your email signups 'warm' by delivering valuable content via a weekly newsletter. This can be anything your audience finds useful: - Tips - Examples - Interviews - Strategies - Templates - Case studies - Industry news Promote the newsletter wherever you're already creating content to convert more signups. We built an email list from 0 to 13,500 in 6 months, growing by 250 every week (on auto-pilot). Users receive a weekly email that delivers value while also natively promoting our product. 6. Viral Content Create unique content that generates signups, backlinks, digital PR, and virality. For example: - Research reports - In-depth guides - Free tools Rule of thumb: If it feels uncomfortable to give away for free, it’s probably the exact thing that'll set you apart. 7. Distribution Repurpose and distribute content you're already creating for other platforms and channels. - Turn newsletters into blog posts - Turn blog posts into Reddit posts - Turn LinkedIn carousels into X threads - Turn multiple blog posts into lead magnets - Turn X posts into scripts for short-form videos Use all the channels and profiles at your disposal. It's no longer viable to rely on one channel. - Social accounts can be restricted - Search behaviour is evolving - Paid ads are volatile Make 2025 your year of multi-platform content.