Content Marketing for Nonprofits

If you are a brand or creator planning to grow your own community, save this post for your next brand strategy session – Follower counts are overrated. What truly matters for your brand is a community that talks back. In the last 5+ years of building my personal brand along with Like Mind Tribe, I’ve learned this the hard (and beautiful) way. We often chase vanity metrics, namely likes, views, followers. But the brands that actually grow focus on: + trust + conversations + creating spaces that people want to return to My top 3 learnings about community building that most people ignore are👇 1/ Stop broadcasting. Start involving. Don’t just talk to your audience, co-create with them. Ask for their input. Let them choose the next product, workshop, or event theme. Your content should feel like a conversation, not a monologue. 2/ Trust builds in silence. Show up even when it’s quiet. The real connection begins when no one’s clapping. Be consistent with your presence. Show your progress, not just your polished wins. 3/ Give them a space beyond social media. DMs, Zoom rooms, meetups, or even a close friend's story list; These micro-interactions are where loyalty is built. If you want retention, give them a room where they feel seen. ———— I’ve met: → strangers who are now collaborators → community members who became accountability partners → even businesses that were born from casual coffee chats at our meetups That’s what happens when you value: Impact >>>>> Followers Whether you're building a brand or just starting out as a creator – Don’t just aim for attention. Create belonging. What’s the biggest challenge you face in building your community? Let’s tackle it together! #drishtiispeaks #community #branding #strategy #growth #socialmedia #content

Despite posting 1000+ posts for years, we never run out of content ideas for our clients. Not just that, we ensure their content keeps working for them, long after it’s first published. How? Through the powerful strategy of R.E.P.U.R.P.O.S.I.N.G. With this approach, our clients never run out of content ideas or engagement opportunities. Here’s how we make it happen: 📌 Refreshing Older Content: - Every once in a while, we revisit their past posts. - We infuse them with new examples, fresh insights, and updated data. - What seemed like “done and dusted” content suddenly became the centerpiece of their latest post, driving engagement like never before. 📌 Extracting Key Takeaways: - We pull impactful quotes, stats, or takeaways from previous content and give them a fresh spin. - For a client in the personal branding space, this meant turning older highlights into shareable visuals, reels and bite-sized social media posts perfect for grabbing attention. 📌 Turning Comments into Content: -Engagement isn’t just a metric; it’s a goldmine. - We’ve transformed audience questions, feedback, or even popular comments into fresh reels and posts. This not only addresses their audience directly but also creates a cycle of interaction and value. The result? A content ecosystem that feeds itself and boosts brand visibility across channels. For our clients, repurposing means never running out of creative ideas, it’s about ensuring every piece of content adds value and sparks conversations. By breathing new life into their existing assets, we’ve helped them stay top of mind, amplify their reach, and get measurable results without starting from scratch every time. Isn’t it time your content worked harder for you too? #PersonalBranding #Repurposing #LinkedIn 

LinkedIn for Nonprofits really doesn't need to be complicated. Here are 8 simple approaches your charity can try today 👇 1. Turn Board Members Into Network Amplifiers 🤝 Your board isn’t just for governance, they’re your LinkedIn megaphones. Equip members with snappy, ready-to-share posts about campaigns or impact. Don’t just ask them to reshare your content: craft “board ambassador kits” with sample posts, topline stats, and hashtags that embed your message in their networks. 2. Go Deep With Boolean Search for Ultra-Niche Volunteers 🤓 Need a specific skill set (“French-speaking videographer in Manchester”)? Stop waiting for unicorns and start using LinkedIn’s advanced search with Boolean operators. String terms together (“volunteer” AND “videographer” AND “Manchester” AND “French”) and reach out directly. We often use this for specialist Digital Trustees. 3. Treat Your Career Page as a Culture-Sharing Platform, Not a Job Board 🌱 Don’t just list roles on your Career Page, use it to tell stories about your values, highlight day-in-the-life snapshots, and showcase micro-videos of staff sharing what makes your workplace unique. Show culture, not just job specs. 4. Supercharge Videos With Behind-the-Scenes Moments and Hyper-Short Cuts 📹 Attention spans are even shorter on LinkedIn than TikTok. Make bite-sized (30–90 seconds) “real world” videos featuring staff, volunteers, or project beneficiaries. Capture mini-moment, like someone explaining why they joined, footage from last night’s event, or a mission “fail” you learned from. Authenticity > polish. 5. Build Hyper-Targeted Donor Lists by Deep Diving into Connections 🪆 Export your board and team connections, cross-reference with your target funder or major gift prospect lists, and spot hidden “warm links.” This approach often uncovers connections staff didn’t even know about, opening doors to new major gift prospects. 6. Make the Most of LinkedIn Newsletters for Outbound Inspiration 📖 You can publish a LinkedIn Newsletter from your nonprofit’s page. Use it to share exclusive impact stories and sector insights. End every newsletter with a strong call to action—“Join us”, “Share this”, or “Nominate a changemaker”. Point to content you have on your site, blog or socials. Curat. Keep it simple. Keep it audience focused not organisation focused. 7. Tag People in Your Video Posts for Maximum Shareability 🏷️ When you post a video, tag every individual who appears—even minor participants. It’s a proven catalyst for resharing and exponential reach across networks, which is especially powerful when showcasing events or testimonials. 8. Set up a one-hour “LinkedIn Power Hour” ⏰ A monthly one-hour session where your team tests one high-impact LinkedIn tactic - like turning board members into amplifiers or finding niche volunteers. Involve staff beyond comms, set clear micro-goals, and use the time to experiment live on LinkedIn. Track results, share learnings, and build momentum.

Most growing nonprofits focus on programs, scale, and impact. Very few focus on how that work is seen, understood, and remembered. That’s where communication assets come in. Here are five practical assets every growing nonprofit needs: - A Clear Positioning Note – your base document for proposals, decks, and donor conversations. - A Strong Annual Report – outcomes, data, and a clear theme that builds credibility. - A 3–5 Minute Organisation Film – your model, impact, and direction in a sharable format. - A Defined Visual System – colours, fonts, layouts, image style; consistency builds recognition. - A Strategic, Updated Website – more than a brochure. Programme pages, reports, media, clear contact pathways. Without them, even the best programs struggle to get the recognition, support, and partnerships they deserve. If your organisation is growing but your communication is stuck, that gap is silently costing you impact. It’s time to treat communication as a strategic asset, not an afterthought. Have you checked if your nonprofit has these five in place? . . . . #SocialSector #Nonprofits #Communications #CreativeAgency #SimitBhagatStudios

Stop letting your best LinkedIn content go to waste... Repurpose it across platforms for more impact! One of the smartest ways to get more mileage out of your content is by repurposing it. Instead of creating fresh content for every platform, take what works on LinkedIn and adapt it for others, like Instagram Reels, for maximum reach. Here’s how: Transform Posts into Reels: Take your high-performing LinkedIn posts and turn them into 15–30 second Reels. Summarize the key points in a fun, engaging way. Reels are perfect for grabbing attention and quickly communicating your message. Break Down Into Quotes: Pull out the most powerful statements from your LinkedIn posts and share them as quotes on Twitter or Instagram Stories. These bite-sized snippets can drive more traffic to your LinkedIn profile. Turn Into a Blog or Article: Take a LinkedIn post that generated conversation and expand on it. Add more examples, tips, or insights to create a full-length blog or article. Create a SlideShare Deck: If you shared a step-by-step guide or useful tips, consider turning it into a SlideShare presentation. It’s a great way to present your expertise in a visual, shareable format. Repurposing isn’t about repeating, it's about tailoring your content for different audiences while still staying true to your message. Don’t just post and forget. Let your content work harder for you!

One of the smartest things you can do for your marketing and business development is to stop treating your content as one-and-done and to start repurposing it. If you’ve invested time in creating something valuable you’re leaving opportunities on the table if you only use it once. Repurposing is how you extend its reach, reinforce your expertise and make the most of the work you’ve already done. Here are smarter ways to repurpose content: ✔️Slice long-form content into micro-content. Take a 1500-word article and pull out 5 to 7 strong ideas that each become their own social media post. ✔️Change the medium. Turn a webinar recording into a short video series or an article into a carousel or infographic. Different formats reach different learners. ✔️Build a theme series. Link several related posts into a weekly or monthly series that keeps you top of mind and positions you as the go-to on that topic. ✔️Reshare with a twist. Post the same piece again but change the lead-in. Frame it around a question, a new trend or a current event. ✔️Create evergreen libraries. Pull your best performing posts together into toolkits, guides or resource pages to which you can point clients and prospects (this is a great way to check in with contacts and provide value). ✔️Elevate key quotes. Use a statistic, case study or strong line from a piece as a standalone graphic or thought leadership snippet. ✔️Cross-pollinate channels. Adapt content from LinkedIn for your email newsletter, your blog or speaking notes for panels and client meetings. Most people in your network won’t see your content the first time for a variety of reasons. Repurposing it ensures your message travels further, reaches more of the right people and reinforces for what you want to be known while enabling you to be more efficient and effective. Let me know what you think of content repurposing in the comments below and follow me for more tips! #contentmarketing #legalmarketing #contenttips

"Content isn't just a marketing tool—it's becoming a core part of our business model, driving sponsorship value, e-commerce, and helping us connect with younger audiences globally." I had the amazing opportunity to sit down with Mike Armstrong, from Juventus Football Club. This was a true sports marketing masterclass with some great takeaways: 1. Football is More Than 90 Minutes: In today’s football landscape, the game extends beyond the match itself. Juventus’ approach to content goes beyond the field, building stories that resonate with fans before, during, and after the match. Innovation in content creation, rather than reliance on star players, has helped Juventus maintain and even grow engagement levels. 2. Three Pillars of Content Strategy: 👉 Storytelling: It’s crucial to craft engaging stories that fans can connect with. 👉 Content: Develop high-quality, compelling content that keeps fans coming back. 👉 Distribution: Even the best stories are useless if they don’t reach the right audience. Juventus has mastered this by selecting platforms that fit where their target audience is. 3. Content as a Business Enhancer: Juventus leverages content to boost sponsorship value, drive sales, and increase fan engagement globally. Content enhances the traditional revenue models. 4. Innovation Framework: The innovation process is rooted in listening to fans, researching, gathering data, extracting insights, and then creating data-driven strategies. But don’t stop there—innovation is about continuous pushing. 5. Product-Market Fit for Juventus: Mike defines their "product-market fit" with three words: Family, Community, and Entertainment. These pillars guide their broader strategy, helping them stay relevant in an evolving football industry. 6. Staying Relevant in the Next Decade: Mike emphasized that for football to remain relevant over the next 10 years, it must be built on three core pillars: 👉 Legacy: Respect the history and tradition of the sport while moving forward. 👉 Social Relevance: Football must continue to be meaningful in society, addressing current and future societal needs. 👉 Evolution: The sport must adapt to new fan behaviors, technologies, and societal changes to stay relevant. Special mention to friends like Dan Wood and Roger Mitchell! You inspired some cool segments of the conversation. Available now in your favorite podcast platform!

Three investors offered to back me — before I even had a business idea. A few months ago, three investors — including two VCs and an angel — reached out to me with the same message: “If you ever decide to build something, we’d love to be your first backers.” No pitch deck. No product. No business plan. Just content. Just consistency. Just proof that I could build something people care about — from scratch. That’s when I realized: ➡️In 2025, your biggest asset isn’t your idea — it’s your influence. Content isn’t just how you market. ✅It’s how you lead, how you sell, and how you build trust before anything even exists. 💡 If you’re building something — or thinking about it — here’s what I’ve learned: ✅If people don’t trust you, they won’t try what you’ve built - Show who you are. What you believe. Why it matters. That connection builds faster than any pitch. ✅People don’t back products. They back people. They want to know who’s behind the idea — and whether you are worth betting on. ✅Content makes everything easier: customers, hires, even fundraising. Your work should speak before you walk into the room. ✅You don’t need 100K followers. You just need to be visible. Let people remember your name. Let them know what you stand for. So if you’re building a business in 2025 — content is no longer optional ❌ ➡️It’s how people discover you, believe in you, and root for you — before your product even launches.

The biggest fundraising opportunity most nonprofits are missing isn’t a grant. It’s discoverability. Every few weeks, a nonprofit leader pulls me aside and asks the same question: "Do you have a personal connection to MacKenzie Scott?" And every time, my answer is the same: No, and you don't find MacKenzie Scott. She finds you. Her team quietly finds organizations already doing meaningful work and reaches out directly. No pitch decks. No cold emails. No introductions needed. And that's how a lot of major funders, partners, and collaborators work. They research the problem first, then look for who is solving it. Which means the real question isn't "how do I get noticed?" It's - if someone were Googling the problem your organization solves today, would your name come up? Many nonprofits today are doing incredible work but they are also too difficult to find. The work is real. The impact is real. But the digital footprint is INVISIBLE. Here's what being findable actually looks like in practice: 1. Your Google profile is complete and active. 2. Your leadership is writing, speaking, and sharing perspectives on the issue, not just the organization. 3. Your social media is contributing to the conversation and providing education and thought leadership around the cause, not just announcing events and asking for donations. 4. Your organization is quoted, referenced, and present in the spaces where your issue is being discussed. Visibility is not a marketing luxury. For a nonprofit, it's a strategic responsibility. The funders are already out there researching. The question is whether they'll find you.

Nonprofits, if I had to grow from 500 to 50,000 views on LinkedIn, this is what I would do: 1. Stop posting flyers. Start sharing stories. Most nonprofits post like they’re announcing a bake sale. Instead, post like you’re leading a movement. Show the faces behind the impact. Tell the story behind the stat. Make your audience feel before you make them care. 2. Don’t just celebrate wins. Expose the work. “Look at this event!” isn’t enough anymore. Try this instead: • Share what went wrong and how you fixed it • Show behind-the-scenes of your impact • Let your team speak in their own voice People trust what they can see. Show the messy middle. 3. Comment like a founder, not a follower. You want reach? Then don’t just scroll, contribute. • Drop thoughtful comments on funders’ posts • Engage with business owners in your sector • Turn your replies into conversations LinkedIn rewards dialogue. The algorithm loves curiosity. 4. Teach more than you ask. Don’t just post about what you need. Teach people what you know. • How you built a volunteer pipeline • What you learned running your first donor campaign • Mistakes you made scaling your impact If you want to be seen as a thought leader, lead with your thoughts. 5. Your nonprofit is a brand. Treat it like one. Would you follow your own org if you didn’t work there? If not, fix that. • Write with a clear, consistent voice • Use content formats people actually consume (like lists, carousels, before/after posts) • Speak to business owners in their language In 2025, the best fundraising doesn’t feel like fundraising. It feels like value. Visibility. Vision. Want to learn how to grow your nonprofit’s presence on LinkedIn? Join our free webinar: https://lu.ma/wx6m3v0b With purpose and impact, Mario