Real-Time Marketing Techniques

THE BEST TOOLS I'VE FOUND TO SIMPLIFY LIVE STREAMING ACROSS ALL PLATFORMS 🎙 After yesterday’s post about going LIVE, many of you asked about the tools I use to go live! And how to make it easier to broadcast on every channel. Some of you mentioned going live separately on each channel, which is time-consuming. Others don’t repurpose their live content into reels or TikToks, missing out on great content for their channels. Here are some tools I use that make live streaming across multiple platforms easier and more efficient: ONE ↳ Restream: Enables broadcasting to multiple social media channels simultaneously. It brings together all the comments from all platforms in one place and allows guests to add their channels for increased reach. TWO ↳StreamYard: A user-friendly, browser-based live streaming tool similar to Restream but generally less expensive. Ideal for streaming across various platforms, including Facebook and YouTube. THREE ↳Riverside.fm: Offers high-quality recording for podcasts and live streaming, with some great features like AI-driven clip generation for social media and audio download options. FOUR ↳OBS Studio: A more technically advanced option that allows comprehensive video and audio mixing, integration with various services, and customisation of broadcast elements. FIVE ↳Teleprompter.com: A useful app for your tablet or phone that displays scripts and notes during live broadcasts, helping you stay on track with your presentation. SIX ↳BeLive Technology: Like Restream and StreamYard, BeLive facilitates engaging live streams with features tailored for key industries. SEVEN ↳Zoom Live: Integrates live streaming into Facebook and YouTube while allowing recording of sessions. It is ideal for webinars and meetings that need to be broadcast and archived. And guess what? It works. Using these tools has saved me time and helped me create and repurpose content effectively. Going live on all social media channels and then repurposing the content across platforms builds your thought leadership efficiently. Now, every time I go live, I do so with the confidence that I’m reaching my audience across all channels and making the most of my content. To anyone looking to streamline their live streaming: Try these tools. Are there any you would add? Go live to all social media channels and repurpose your content across platforms. Share your message, build your thought leadership, and, most importantly, be yourself! To your successes, Zoe. ____________ If you like this post, you will love my newsletter 💜 Join my newsletter for a FREE weekly growth strategy for speakers and thought leaders - see the first comment below to join 👇

Here’s what I’m learning hosting a weekly LinkedIn Live event. 🧵 The good, bad, and ugly. Why live? Launching the 1000th B2B podcast felt risky. TBPN (and others) are showing how live blurs the line between content and events. It’s authentic, real, uncut — and an opportunity to rise above the noise. I also wanted to democratize access to guests by letting the audience ask their own questions, not just me. So far, here’s what I’ve learned: 1. Driving registrations is hard. Weekly database emails feel spammy. Organic LinkedIn promo gets suppressed, and manually inviting 250 connections at a time is painful. The best tactic: guest enablement. Have them post ahead, connect their socials in StreamYard, and trigger live notifications. Audience borrowing is the name of the game. 2. Despite the pain, LinkedIn Live works as the platform. The built-in virality is hard to beat by any webinar tools. I’m seeing ~10x more participation from network reach than from registrants. 3. Audience engagement needs work. Numbers are still small, and getting viewers to ask questions is tougher than expected. I’ll need new ways to get the audience involved. 4. Production is way easier than I imagined. Tools like StreamYard make it simple. Local recordings = high-quality audio/video to repurpose into podcasts, YouTube, newsletters, and social. 5. Live is a great tip-of-the-spear. An hour of prep + an hour live = a podcast, YouTube video, newsletter, 3 days of social content, plus the event itself. ROI is high, and distribution expands as guests and viewers share. I’m no TBPN yet, but the model feels right. Staying in the game and shipping consistently should build participation. Best of all, I’m putting in reps, improving the craft, and learning what content is most helpful as leaders build brand humanity. Anyone else building a content program with LinkedIn Live? Would love to learn from you.

3,000 people watch the stream live. 500,000 may watch what comes out of it later. That is why Twitch, YouTube, and TikTok should never do the same job 👇 Brands often treat Twitch, YouTube, and TikTok as three places to publish the same content. But in gaming, each platform has a different job. ⭢ Twitch, Kick, and YouTube Live are where the core moment happens. This is where creators react in real time, trends start, and the closest relationship with the community is built. Livestreams do not always generate the biggest final reach, but they create the content that later spreads everywhere else. ⭢ YouTube gives that content a longer life. The biggest streamers often have editors cutting moments while the broadcast is still live. Five minutes after something happens on stream, the edited video can already be online. A creator may have 3,000 people watching at once and later reach 500,000 with the YouTube episode built from that stream. ⭢ TikTok and Instagram help creators reach people outside their existing community. Livestreaming platforms have difficult discoverability.  Viewers usually watch creators who are already at the top, which makes it hard for smaller channels to grow only through live content. Short clips become the entry point for new potential viewers. This is the current creator model: the live creates the moment, YouTube extends its lifespan, and short-form platforms distribute it to new audiences. For brands, that means a livestream collaboration should not end when the creator goes offline. The strongest setup connects the live moment with the YouTube video and the clips that will continue travelling afterwards. Do you plan creator campaigns per platform, or as one connected content ecosystem? #gamingmarketing #livestreaming #YouTube #TikTok #creatoreconomy

Do you know who you silent salesperson is? The one who can make sure your prospects are already convinced of your product's value before your first conversation. Did you know that prospects are 75% through their buying journey before they ever reach out to sales? By turning LinkedIn into your silent salesperson and providing valuable content, you can significantly shorten the sales cycle. How do you do it? Here is what worked for me: 🎯 Create a 'Content Roadmap’.  Design a series of posts that build upon each other, taking your audience on a journey from awareness to decision. Each piece of content should lead naturally to the next, keeping your prospects engaged and moving forward. ⭐️ Example: Start with a post about a common industry pain point, follow up with a success story, then a how-to guide, and finally, a case study showing measurable results. 🎯Start Social Listening.  Instead of just posting content, actively listen to what your audience is saying in comments, groups, and other forums. Use these insights to tailor your content to address real-time concerns and questions. ⭐️ Example: Notice a recurring question about data security in your industry? Create a detailed post addressing this concern with actionable advice and expert insights. 🎯 Host Live Sessions and Workshops. Go beyond static posts and host LinkedIn Live sessions where you can interact with your audience in real time. Host workshops and give your LinkedIn audience access. Then use these sessions to answer questions, share deep dives into specific topics, and showcase live demos of your product or services. ⭐️ Example: Announce a LinkedIn Live session about "Top 5 Data Management Challenges and How to Overcome Them" and engage with your audience directly. 🎯Leverage User-Generated Content. Encourage your clients to share their experiences and tag your company in their posts. This not only provides authentic testimonials but also expands your reach through their networks. ⭐️ Example: Run a campaign asking clients to share a photo or story about how your product solved a problem for them, offering a small incentive for participation. 🎯 Showcase Case Studies. Highlight success stories from your existing clients. Demonstrate how your product or service has solved real-world problems and delivered tangible results. ⭐️ Example: "Discover how we helped our client reduce operational costs by 30% with our innovative solution. Read the full case study here.” After three years of trial and error, I’m now consistently getting at least one lead every other day, just by leveraging LinkedIn content strategically and creatively. Stay tuned for more B2B sales techniques as we continue this series! P.S. Just when you thought it couldn’t get better, tomorrow’s post will reveal the transformative power of personal branding in B2B sales. Trust me, you won’t want to miss it!

The era of hype reels with attendees dancing and drinking champagne is about to end. Or at least this content won’t work as it used to. The event industry is not ready for what’s ahead. I spoke yesterday of Vegas being under scrutiny for its cost. Content creators, local and not, are documenting it in their videos. This is coming to events. Your hype reel now has competition: raw, unfiltered attendee footage. Creating content from events is now HOT with content creators. Attendees are showing up with GoPros, Ray-Ban Metas, DJI mics—even full production teams. Some are booking booth space just to record their podcasts. What can you do about it? - Make your hype reel not about hype but about content - Hire creators to report from your event - Act as an ecosystem for content creation And above all -> deliver on what you market. Many events will become the subject of scathing reviews that they may never recover from. It’s time to walk the community walk.

To stand out in 2025, consistency will not be enough. Good content will no longer be optional. It will be the price of entry. Here’s why: As more people market themselves on LinkedIn and social media, competition will explode. Text posts? Saturated. Pre-recorded videos? Becoming the norm. But there’s one space most of your competitors aren’t playing in yet: live video. Think about it: - How many of your competitors post text updates? Most of them. - How many are posting videos weekly? A decent number. - Now, how many are hosting consistent live video events on LinkedIn? That number is tiny. WHY LIVE VIDEO IS THE BLUE OCEAN Live video is raw. It's authentic. It lets you engage your audience in real time. And guess what? That level of connection builds trust faster than any polished content ever could. If your LinkedIn personal brand were a tripod, live video events would be one of the key legs holding it up. WHAT DOES THIS MEAN FOR YOU? In 2025, the content that wins will have three things: 1. Consistency - Yes, you still need to show up regularly. 2. Quality - You can’t just post to post. Every piece has to add value. 3. Differentiation - And this is where live video comes in. If you want to truly stand out, go where your competitors aren’t yet willing to go. READY TO TRY IT? 1. Start small. Host a 10-minute live where you answer one question that new clients usually ask you. 2. Experiment with formats: interviews, panel discussions, or solo deep dives. 3. Commit to consistency. Once a week. Twice a month. Whatever works for you—just stick to it. The question isn’t whether live video is worth it. The question is: When will you start? #PersonalBranding

Live Streaming is often an afterthought on live events. We focus so much on the experience of the in-room audience, that we forget to think about the often much larger online audience. I've been having lots of conversations with clients lately about what they want the live stream experience to look and feel like. What features of the platform are we using? What layouts and looks do we want for the video? How many cameras will we use? How should the Picture-In-Picture layouts look? One of the common questions I get is, how should we design the slide content to look best for the livestream? To this I have two answers - The first is that we'll broadcast your content the way you make it, whatever you want it to look like, so focus on the content first, and then we'll design the live stream to fit that content. The other is more nuanced - remember that your audience is watching your stream on a small screen - their laptop, their tablet, or their phone. It won't be on their TV at home. And your slides are likely going to be in a box in the PIP look. So here are some tips: - Make sure your slides have big text and images that will be clear to both someone in the furthest seat back in the venue and to the online attendee watching this on a cell phone. - Think about how the color contrast looks both on the screen (LED walls and Projection have slightly different needs for color contrast, FYI) and on the live stream on a personal device or PC. - Think about how your presenter will interact with the slides, so we can best frame the camera angles and place the screens in room for how your presenters like to reference, gesture, etc towards their content, and then we can capture that on camera. What are some other considerations for live stream content that you frequently think about? Image Description: Two Cameras stand at the back of a ballroom, with large viewfinder monitors. One has a green tally light. In the front of the room is a stage and large LED wall background with logos on it. People mill around the ballroom. #EventProfs #LiveStream #Producer #TechnicalProducer #ProducerLife #TechnicalDirector

Q: What would I do if I were starting to livestream or build a video podcast from scratch? My answer: 1. Strategic Theme Planning Develop a compelling narrative that resonates with your target audience. Don't just go live—create an experience. 2. Authentic Real-Time Engagement Treat your livestream like a genuine conversation (and have fun with it). Be yourself, respond spontaneously, and create meaningful connections. 3. Content Repurposing Magic Transform that 1-hour video into: - Short social media clips - Blog articles - Podcast snippets - Graphic quotes - Instagram reels 4. Post-Livestream Community Building Keep the conversation alive through: - Follow-up comments - Audience polls - Targeted feedback requests - Continued discussion threads 🎙️ Better Livestreaming ↳ Reach ↳ Content Multiplication ↳ Audience Connection ↳ Personal Brand Amplification Happy Streaming! Have you ever felt overwhelmed about starting your livestreaming journey? What's holding you back from hitting that "Go Live" button? 🎥 #ContentCreation #DigitalMarketing #LivestreamingTips #PersonalBranding #ContentStrategy

LinkedIn Live is a strategic channel — and the analytics make that clear. After running a session on “How AI is reshaping marketing, brand, and growth in 2025,” here’s what the data showed 👇 • 1,031 total views • 741 unique viewers • 3,434 total minutes watched • Average watch time: 3 minutes and 19 seconds • Viewers stayed engaged for over an hour of content • 44% of viewers were from the Belgrade area • Most common role: Founder Only 23 people watched live at the peak. But that’s the point — the replay created most of the value. This is where LinkedIn Live stands out. You don’t just capture attention once. You create a content asset that keeps working long after the session ends. It gives you visibility and data you can’t get from static content: visit-to-attend ratios, audience roles, engagement time, regional insights. And more importantly, it leads to outcomes: • Real conversations in the inbox • Deeper trust with your audience • Repurposable material for weeks to come Most people overlook this because they chase viral posts. But if you're thinking long-term — about brand, demand, and positioning — Live is one of the most underused tools available on LinkedIn. If you’re considering running your own sessions and need the playbook — from strategy and setup to analytics and repurposing — that's what I do.

The fastest way to build authority on LinkedIn? Most people aren’t doing it. They’re stuck in the same loop: Post. Wait. Hope it lands. And when it doesn’t… They post again. But authority doesn’t come from posting more. It comes from showing up differently. Here’s what most people are avoiding: Going live. Hosting a session. Teaching something. Putting themselves out there in real time. Because it feels uncomfortable. No edits. No filters. No hiding. Just you… and your message. But that’s exactly why it works. Pressure creates growth. When people know you’re showing up live… You show up sharper. More prepared. More intentional. More real. And your audience feels that. You’re not just another post anymore. You’re the person who teaches. The one who leads. The one who shows up. That’s authority. And here’s the hidden advantage: That one live session? Turns into everything. Clips. Posts. Carousels. Emails. One session → weeks of content. So instead of asking: “What should I post today?” Ask: “What can I teach this week?” Because the people who grow the fastest… Aren’t just creating content. They’re creating experiences. #WhoYaKnow