Emerging Job Markets

The ICICI Securities report on India’s internet sector highlights a larger transition taking shape inside e-commerce.   Scale alone no longer defines leadership.   The next phase appears increasingly tied to infrastructure depth, logistics control, category mix, and reach across India.   India’s e-commerce market currently stands at roughly USD 70bn and could scale to USD 174-214bn by 2030. More importantly, Tier 2-4 cities and rural India are expected to contribute over 60% of future demand. That shift changes the entire operating model for digital commerce platforms.   Success increasingly depends on: * logistics coverage * strong seller ecosystems * the ability to cross-sell across multiple services   The report also highlights how major platforms are now focusing more on monetising existing users instead of chasing consumer acquisition. That usually signals market maturity.   Flipkart’s ecosystem strategy becomes particularly interesting in that context. Myntra, Shopsy, Cleartrip, Flipkart Minutes, and Ekart all sit on top of the same broader infrastructure layer, creating operational synergies that become harder to replicate at scale.   With 19k+ serviceable pin codes and roughly 90% in-house fulfilment through Ekart, the company has built more than a marketplace.   It has built a nationwide commerce and distribution network aligned with Bharat’s next consumption cycle. https://lnkd.in/gx_vyvum

🚀 Walmart’s E-Commerce Surge: $121B in 2024, Profitability Achieved! 💰 While Amazon often dominates e-commerce headlines, Walmart has been quietly revolutionizing its online presence: • $120.9B in online sales in 2024, marking a 21% year-over-year increase. • E-commerce now constitutes 18% of total revenue, up from 13.6% in 2023. • A remarkable 47% growth in just two years. The catalyst? A strategic overhaul of their supply chain and delivery systems: • Transitioned from traditional ZIP code mapping to a honeycomb-style hexagonal system, enhancing delivery efficiency. • Expanded same-day delivery reach to 93% of U.S. households, with plans to achieve 95% coverage by end of 2025. • The Spark delivery platform, leveraging geospatial technology, added 12 million new households to its network in January alone. These innovations have led to significant operational efficiencies: • 30% of U.S. orders now utilize fast delivery options. • Delivery cost per order decreased by 20% in Q4. • Walmart’s U.S. e-commerce sector achieved profitability for the first time in Q1 2025. David Guggina, Executive VP and Chief eCommerce Officer, emphasized the “flywheel effect”: “When customers choose fast delivery, they shop more frequently, buy a broader range of items, and basket size increases.” This transformation underscores a pivotal lesson for retailers: Seamless integration between physical stores and e-commerce platforms is not just beneficial—it’s essential. Walmart’s journey from a traditional brick-and-mortar giant to a formidable e-commerce contender exemplifies the power of strategic innovation and adaptability. #Ecommerce #RetailInnovation #DigitalTransformation #Walmart #SupplyChain #Logistics #Omnichannel #RetailStrategy

India’s e-commerce market is expected to grow more than 2x from current levels, reach $300 billion by 2030 ! Yet it will account for only 7-8% of total consumer spending. According to the recently published Boston Consulting Group (BCG) report, the coming years in India will see an ecosystem, where digital and physical retail operate as complementary channels within a single consumer journey. Some key data points that stand out - - The number of online shoppers is expected to grow from ~300 million today to ~420-440 million by 2030. - 90-95% of online shoppers still buy offline, with nearly half of offline shoppers researching online before making a purchase. - Category-focused platforms already account for ~60%+ of e-commerce spending, while horizontal marketplaces now represent roughly a third. - Quick-commerce (growing at 110-130% CAGR), social commerce (driven largely by Tier-2/3 cities, growing at 40–45% CAGR) and vertical marketplaces are expanding the role of digital channels across both high-frequency and impulse categories, bringing new consumers into the fold. The future of retail in India will not be defined by channels competing with each other - but by channels working together. Consumers will increasingly discover products on social platforms, research them on marketplaces, experience them in stores and order in possibly via quick commerce. The future will be ‘clicks + bricks’ truly !! For FMCG brands, the implications will be manifold - - Discovery will increasingly move online. Even for categories that remain predominantly offline, digital will play a critical role in discovery and decision making. - Quick commerce will redefine urban consumption. Demand patterns are shifting toward smaller pack sizes, impulse consumption and higher purchase frequency - pantry stocking be damned. - Category fragmentation will accelerate. Online-forward brands are launching 1.5–3x more new products than offline-forward brands due to faster consumer feedback loops. Expect increased competition across premium, niche and functional segments. - Tier-2 and Tier-3 markets will shape the next growth cycle. Smaller cities and middle-income households will expand the addressable market for FMCG brands. If you are looking to take your brand mass, succeeding in these towns will be critical. - Having a strong multi-channel presence will become a strategic advantage. If yours is a mid-sized/regional brand, ensure that the make-up starts, if it hasn’t already. For FMCG companies, the future growth playbook will require integrating the various channels into a single consumer strategy. The real question will be, if most brands are structurally ready for this shift, and more so, the regional and mid-sized ones ? #retail #India #growthstory #connectedcommerce

Mid-career professionals have a unique edge in healthtech, but most don't see it. After being in this industry for over 20 years I’ve noticed that fresh graduates bring innovation but lack context. Industry veterans have experience but resisted change. As a mid-career professional in 2025, you stand at the perfect intersection: → You’ve built enough experience to understand the complexities of healthcare. → You’re still adaptable enough to embrace new technologies. If you’ve been wondering whether it’s too late to pivot into healthtech, let me tell you: it’s not. In fact, your timing couldn’t be better. Here are the most high-demand roles, and who they’re best for: 1. Health Informatics Specialist Perfect for process-oriented professionals. This role focuses on optimizing health records and workflows, leveraging your operational expertise to drive efficiency. 2. Healthcare Data Scientist If data is your strength, use it to transform patient outcomes. Analyze patterns in medical data to solve critical healthcare challenges and make a tangible impact. 3. Digital Health Product Manager A great fit for problem-solvers with leadership skills. You’ll guide teams to develop tech solutions that address pressing healthcare needs. 4. Telehealth Operations Lead Ideal for those with operations experience. Manage remote care platforms to ensure seamless interactions between patients and providers. 5. Regulatory and Compliance Expert If you’re detail-oriented, this role is for you. Help healthtech companies innovate responsibly by navigating global compliance requirements. Healthtech needs leaders who can bridge the gap between technology and execution. With the right mindset and preparation, 2025 could be the year you redefine your career. Are you thinking about making a pivot in the next year? #healthtech #career #growth

Southeast Asia's e-commerce just hit US$185 billion in GMV, growing 16% YoY. But the real story isn't the headline number, it's what's driving it. The latest e-Conomy SEA 2025 report from Google, Temasek, and Bain & Company reveals that video commerce has become the region's new growth engine. Over the last two years, video commerce GMV expanded 2.5x. Revenue grew 33% from 2023 to 2024, with another 18% growth projected for 2025. The mechanic is elegant: high volume, low-cost purchases at massive scale. The number of sellers actively using video platforms surged 80% YoY to over 3 million stores. Video isn't just another channel, it's the most cost-efficient way to connect with consumers through trusted, engaging content. Here's the market breakdown: Non-grocery dominates at US$161B (SEA-6) in 2025, heading to US$300B by 2030. Online grocery is smaller but growing fast at US$24B in 2025, projected US$59B by 2030. Both segments are riding digital adoption and product diversification. But here's the sleeper opportunity: Retail Media Networks (RMNs) RMNs are expected to become a US$3B market. SEA marketplaces currently show ~2% ad depth (ads as % of GMV). That's behind China (~7%) and the US (~2.2%). The gap isn't a weakness, it's untapped monetization potential worth billions. What this means for startups: If you're building in e-commerce, video commerce infrastructure is the unlock. Tools for creators, video production at scale, analytics for video-driven sales—these are picks-and-shovels plays in a gold rush. The 3 million sellers using video need better tech, better insights, better conversion tools. Online grocery remains under-penetrated. US$24B growing to US$59B by 2030 means there's room for vertical plays, logistics innovation, and last-mile solutions that work in SEA's fragmented geography. Don't sleep on RMNs. If ad depth moves from 2% to even 4% over the next few years, that's a doubling of a multi-billion dollar market. First-party data platforms, conversion optimization tools, and attribution tech for marketplace advertising are all opportunities. What this means for investors: Video commerce isn't hype, it's demonstrated 2.5x growth with strong unit economics. Companies enabling this shift (creator tools, video infrastructure, logistics for micro-transactions) are worth deep diligence. The RMN opportunity is structural. SEA's marketplaces are under-monetized compared to mature markets. As they close the gap, the early enablers of that infrastructure will capture disproportionate value. Grocery's trajectory from US$24B to US$59B isn't sexy, but it's predictable growth in a massive market. Defensible logistics, supplier networks, and regional density matter here more than flashy tech. The region's e-commerce market is maturing, not slowing. The companies that understand where the puck is going will define the next wave. https://lnkd.in/g3qA8a8i

You didn’t pursue a career in healthcare informatics just to chase outdated job titles. The world is changing. So are the roles. If you're still searching with 2015 job titles, you’ll miss the 2030 opportunities. Here’s the truth: The next decade will belong to those who understand not just healthcare, but data, automation, and digital systems together. And Healthcare Informatics is at that intersection. Top Hiring Trends for Healthcare Informatics (2024–2025): According to [HIMSS & BLS 2024 projections]: Healthcare Data Analyst roles grew by 18% last year. Clinical Decision Support & AI roles are emerging in major health systems. EHR System Support & Optimization remains the most in-demand skill. Population Health & Value-Based Care roles up by 11% due to Medicaid reforms. Clinical Research Informatics is growing in pharma/biotech. 2025–2035: What Roles Will Dominate? If you’re planning for long-term success, focus on roles that blend: Data + Outcomes AI + Patient Safety Compliance + Digital Health Here are the future-proof titles to track (and skill up for): Next-Gen Healthcare Informatics Roles: Healthcare Data Scientist (Python, SQL, predictive analytics) Clinical AI Analyst (ML models for outcomes + risk prediction) Digital Health Program Manager (mHealth, RPM, app-based care) Value-Based Care Analyst (Population health metrics, QI dashboards) Health Data Governance Specialist (HIPAA, HITECH, compliance) Clinical Informatics Consultant (Epic/Cerner + workflow redesign) Health Equity Data Analyst (DEI metrics, SDoH data) Telehealth Informatics Coordinator (virtual care workflows + UX design) Top Skills to Focus on (2025 and beyond): SQL, Python/R for health data Power BI / Tableau for dashboarding Epic or Cerner EHR optimization Clinical workflow mapping & UI/UX HL7, FHIR, interoperability knowledge Privacy regulations (HIPAA, GDPR) AI/ML foundations for clinical contexts Job Hunting Tip: Don’t search by degree. Search by outcome. Try: “Remote Patient Monitoring + Analyst” | “Epic + Optimization” | “Public Health + Data” These combos will open new doors. Tag a classmate, I’ll help you decode job titles, keywords, and roles that actually work in 2025. We rise faster when we learn together 💙 #HealthInformatics #HealthcareAnalytics #PublicHealthCareers #EntryLevelJobs #InternationalStudent #HealthTech

Most people say they want a career in AI and healthcare. Very few can name the actual roles this work depends on. This cheatsheet is a reality check. It says to pick a lane. One lane is the Clinical AI Translator who maps workflows, stress‑tests outputs, and educates clinicians. Another is the Governance Safety Lead who owns thresholds, incidents, and policies. There is the Healthcare Data Engineer building pipelines others can trust. Or the Clinical Product Manager aligning regulators, clinicians, and engineers around outcomes. Or the Digital Health Founder validating one painful problem at a time. Or the Workforce Skills Architect designing real AI competency, not slideware. Or the Policy Reimbursement Strategist shaping incentives so validated AI actually gets used. Or the Translational AI Researcher turning papers into externally validated tools. Your current projects, meetings, and responsibilities are already voting, this is not about which title looks impressive. It is about which of these eight careers you are quietly building toward every quarter.

The adoption of AI in the healthcare sector is growing, and AI-based technologies are envisioned to affect not only patient care but also how healthcare professionals work. Nevertheless, the actual impact of various AI applications on healthcare professionals’ jobs has not been studied yet. Bringing together a framework to analyse AI applications in health-care and the job design model, the authors analysed 80 publications. 1️⃣ Shift in Skill Requirements: The integration of AI in healthcare demands a new set of skills for healthcare professionals. Traditional medical knowledge is now required to be complemented with technological proficiency, including understanding and operating AI-based systems. 2️⃣ AI as a Collaborative Tool: Healthcare jobs are increasingly designed to incorporate AI as a collaborative tool. Professionals must learn to work alongside AI systems, using them to enhance decision-making processes and patient care strategies. 3️⃣ Role Redefinition: Certain roles within healthcare are being redefined due to AI. Tasks that were previously the sole responsibility of healthcare workers, such as data analysis or certain diagnostic procedures, are now shared with or supported by AI technologies. 4️⃣ Training and Education: The paper underlines the importance of revised training and education programs to prepare current and future healthcare professionals for an AI-integrated work environment. This includes not only technical training in AI and data analysis but also training in managing patient relationships and ethical considerations in an AI-driven context. 5️⃣ Adaptive Work Culture: There's a need for creating an adaptive work culture that embraces continuous learning and flexibility. As AI evolves, healthcare professionals must be prepared to update their skills and adapt to new ways of working. This paper is worth reading as it provides comprehensive insights into the transformative role of AI in healthcare. It highlights the crucial need for healthcare professionals to adapt and develop new skills in response to technological advancements, thus ensuring effective and efficient patient care in an AI-integrated healthcare environment. ✍🏻 Aizhan Tursunbayeva, PhD, GRP and Maarten Renkema, Artificial intelligence in health-care: implications for the job design of healthcare professionals. Asia Pacific Journal of Human Resources, 61: 845-887, 2023. DOI: 10.1111/1744-7941.12325 ✅ Sign up for my newsletter to stay updated on the most fascinating studies related to digital health and innovation: https://lnkd.in/eR7qichj

Is cybersecurity still a smart place to stake your future? Lately, I’ve been hearing this question a lot from college freshmen to 25-year veterans. And I get it. The market feels confusing right now. Bootcamps and universities promise a fast path to six-figure, remote jobs. But when new grads hit the job boards, they find “entry-level” roles demanding three years of SIEM tuning, a CISSP, and cloud incident response experience. It doesn’t add up. So, should you still get into cybersecurity? Sure. But do it with clarity and intention. Saying “I want to work in cybersecurity” is like saying “I want to work in medical.” Great, but do you want to be a nurse, a surgeon, a billing specialist, or a physical therapist? The same is true in cyber. Are you interested in GRC, cloud security, application security, threat intel, or OT security? Do those roles exist near you, or are they only in-person in major cities? Do they hire entry-level, or will you need related experience first? Are you prepared to meet the actual requirements? I understand the concern. Tier-1 SOC work is being absorbed by MDR services and GenAI. Headlines about layoffs at big security vendors can be disheartening. It feels like automation is eating away at the foundation. But when you look at the full picture, demand is still strong. The Bureau of Labor Statistics projects cybersecurity roles to grow 33 percent through 2033, which is three times the national average. ISC² reports over 4 million unfilled roles globally. And with every new wave of technology (AI, IIoT, cloud, new privacy laws) comes new risk. Someone still has to manage that risk. The roles are changing, not disappearing. Repetitive tasks are shrinking, but strategic roles like cloud architecture, AI risk governance, and OT security are expanding. So what should you do? Learn AI - now! If you’re a mid-career professional, leverage what you already know. Coming from finance? GRC and model risk might be a great fit. From manufacturing? OT security labs are hiring. Pair your domain knowledge with a targeted certification such as Security+, AWS, Azure, PMP, or CISM. Then build a public portfolio project that shows hiring managers what you can actually do. If you’re a student, don’t rely on a CS degree alone. Join competitions. Take internships. Build labs. Post your code, demos, or writeups to GitHub, YouTube, or LinkedIn. Employers want evidence, not just a GPA. And yes, a baseline cert like Security+ can help. Everyone, regardless of background, benefits from building a T-shaped profile. Get broad exposure to networking, scripting, and security fundamentals. Then go deep in one high-demand area such as cloud IAM, app-sec, or AI threat modeling. Contribute to your local OWASP or ISSA chapter. Share what you’re learning. Let your network work harder than the job board algorithms. #Cybersecurity #InfoSec #CareerPivot #CyberCareers #AIandSecurity #CloudSecurity #OTSecurity #GRC #ZeroTrust #SecurityJobs #FutureOfWork

Something bothers me… 🤔 #Ecommerce keeps growing... and yet, somehow, it’s not growing. Let me explain 👇 When I look at the data from the major European e-commerce markets (France, Germany and the UK), there’s a weird contradiction: #Online sales in euros and pounds keep climbing every year but e-commerce’s share of total #retail has barely moved since 2020. In France, it’s been stuck around 11 %. (FEVAD data) In Germany, about 13–14 %. (Handelsverband Deutschland e.V. (HDE) data) In the UK, around 25 % (no higher than five years ago). (Office for National Statistics data) So what’s going on? How can e-commerce boom while its share plateaus? Here’s the catch: revenue shows market size, share shows penetration. Retail as a whole is growing again. People are shopping more, online and offline. So even though online sales rise, they’re just keeping pace, not taking more ground. And that’s not necessarily bad news. It’s the sign of a somehow mature market, not a stagnant one. #Ecommerce isn’t the disruptor anymore. It’s something like the baseline. The growth story now lies in how it grows - omnichannel, cross-border, agentic commerce, AI-driven personalization, etc. - rather than how much it grows. The Covid boom was the acceleration. Now comes the evolution I guess. 😅