Sports Event Coordination

83 bottles of wine per person: how experts are calculating the Paris Olympics’ carbon footprint As a #heatwave impacts the #OlympicGames in Paris 🇫🇷 , athletes and spectators are taking various measures to cope with the extreme temperatures. Average temperatures in Paris during the Olympic period have increased by 3.1°C since 1924. This is the direct consequence of increasing #greenhousegasesemissions due to human activities. https://lnkd.in/e8SU3vkZ 🌍 what is #Paris2024 pioneering to cut emissions and claiming to be the Greenest Olympics in History? Paris 2024 is targeting a maximum carbon budget of 1.58 Mt CO2 eq, a significant reduction from previous games. Emissions are calculated considering: 1️⃣ Travel: Expected to account for a quarter of the emissions. 2️⃣ Construction: Another major contributor, with efforts to use sustainable materials. 3️⃣ Operations: Encompassing everything from catering to logistics. The goal is not only to minimize the footprint but also to inspire global standards in event sustainability. In concrete terms, the expected #carbonfootprint of the 2024 Olympics is 1.6 Mt CO2 eq for 13 to 16 million visitors, or around 100 to 125 kg CO2 eq per person. For example, 100 kg eq CO2 is equivalent to the emissions generated by travelling 500 km by car or 10 000 km by metro, or consuming 31 beef burgers or 83 bottles of wine. Lets make Paris 2024 not just about the games but leading the way in #climateaction and setting a precedent for future global events. 🌿 https://lnkd.in/eaDfCgfA

Olympic beds = recyclable 🧐 ♻️ But can Olympics be green? No...👇 In short: ➡️ No mega event like Olympics can be fully green! ➡️ Sites has to be built, people travel there. ➡️ What's true: Paris 2024 will be greener than previous Olympics (halving emissions), but there is still a lot to do. My top 10 list of sustainability and circularity measures taken: 1️⃣ Renewable energy: All Olympic venues will be powered by 100% renewable energy, including wind and solar power, significantly reducing the carbon footprint. 2️⃣ Recyclable olympic beds: Athletes will sleep on beds made from recyclable cardboard, ensuring they can be repurposed after the Games. 3️⃣ Recycled steel torch: The Olympic torch is crafted from recycled steel, symbolizing a commitment to sustainability and reducing waste. 4️⃣ Existing and temporary Structures: Paris is utilizing 95% existing or temporary venues, minimizing the need for new construction. Iconic sites like the Eiffel Tower will serve as backdrops for events. 5️⃣ Minimal ew construction: Only two new venues were built specifically for the Games, both featuring seats made from recycled plastic, further reducing environmental impact. 6️⃣ Public transport accessibility: All venues are accessible via an extensive public transport network, reducing the need for private vehicles and lowering transportation emissions. 7️⃣ Repurposing furniture: 90% of the furniture used during the Games will be repurposed, reducing waste and promoting a circular economy. 8️⃣ (More) sustainable catering: The Games will serve 13 million meals with a focus on sustainability. Over 60% of the meals will be vegetarian, and 80% of the ingredients will be sourced locally, halving the carbon footprint of the meals compared to the average French meal. 9️⃣ Cleaning the seine: A €1.4 billion cleanup of the River Seine has significantly reduced pollution, allowing for safe swimming events and leaving a lasting environmental legacy. 🔟 Circular economy & rented equipment: 75% of the sports equipment are (supposedly) rented; 90% of the products used are either recycled or will be reused post-Games. Your take? #circulareconomy #zerowaste #linkedintopvoices

100 years of Olympic warming A recent report looked into the data from the last 100 years of Olympic games and the implications from climate change The observed negative implications included: ▪️Rising Temperatures and Heat Waves - Global temperatures have been increasing, with June 2024 being the second-warmest June in Europe’s history. ▪️Historical Temperature Changes - Paris has experienced a 1.8°C increase in annual temperatures since it last hosted the Olympics in 1924. Average temperatures during the 2024 Olympic period have increased by 3.1°C, and by 0.9°C during the Paralympics. ▪️Increase in Extreme Heat Events - There were 188 scorching days (with maximum temperatures of 30°C or higher) in the last decade compared to 69 in the 1920s and 1930s. What are the approaches for organisers and associated businesses to address this? ● Event Management and Sports Organisations   - Health and Safety Measures: Implement comprehensive heat management plans, including hydration stations, shaded areas, and medical support for heat-related issues.   - Scheduling Adjustments: Consider shifting event times to cooler parts of the day and shortening durations to minimise exposure to peak heat. ● Venue and Infrastructure Planning   - Climate-Controlled Facilities: Invest in air conditioning and other cooling technologies, especially in athlete accommodations and training facilities.   - Heat-Resistant Materials: Use materials and designs that reduce heat absorption and improve ventilation. ● Hospitality and Tourism   - Cooling Amenities: Ensure hotels and accommodations provide adequate cooling systems to prevent heat-related sleep disruptions for guests. ● Sports Apparel and Equipment Manufacturers  - Innovative Designs: Develop and promote heat-resistant and moisture-wicking clothing and gear that help athletes manage body temperature and sweat.   - Technological Solutions: Explore wearable technology that monitors and alerts users to dangerous heat levels. ● Climate Adaptation and Sustainability Initiatives   - Sustainable Practices: Adopt and promote practices that reduce carbon footprints, such as using renewable energy sources and reducing waste.   - Collaborations for Climate Action: Partner with organisations focused on climate change to enhance resilience and sustainability efforts. Read the report here: https://lnkd.in/dpaTy4Vc #olympics #co2 #climatechange #co2emissions #temperature

FIFA Just Made Streaming Free. Forever. This isn't generosity. It's the end of paywalled sports content as we know it. Here's what week 44 revealed about the future of sports business: 1. The Free Streaming Gambit FIFA partnered with DAZN to relaunch FIFA+ as completely free in 2026. No subscriptions. No paywalls. Just unlimited football content globally. They're not chasing subscription revenue—they're chasing the billion-user dataset that makes advertising and sponsorship deals worth exponentially more. 2. Exos Just Bought The Future Exos acquired Infinite Athlete and Biocore. That's not adding products to a portfolio—it's controlling the entire human performance stack from wearable sensors to video analysis to training facilities. One company now owns the complete athlete optimisation journey from data capture to performance delivery. 3. AI Calls The Game Now FOX Sports built FOX Foresight with Google's Gemini AI for the World Series. The AI generates real-time player insights, predictive analytics, and storylines without human research teams. Broadcasters aren't using AI assistance anymore—AI is running the analysis while humans just deliver it. 4. Lower-Tier Clubs Weaponise Innovation Stevenage FC launched their own startup accelerator. They can't outspend elite clubs, so they're becoming the testing ground for emerging tech. Startups get real-world validation. The club gets cutting-edge tools without capital expenditure. That's asymmetric competition. 5. Coaches Become Investors Parthiv Patel, Gujarat Titans assistant coach, invested in SportzEngage cricket analytics. Not endorsement deals—actual investment capital. When coaches put their money into platforms, it signals the technology moved from experimental to essential for competitive advantage. This is accessibility meeting consolidation. Free content captures audiences while integrated performance platforms capture the entire value chain. The real question: When streaming is free and AI runs broadcasts, where does the actual value creation happen? I tracked these 5 shifts plus 22 other major developments including GamdSports' $11M raise and MLS's "Embodied Sound" audio innovation in this week's Sports Tech Weekly newsletter—link in comments.

I’ve created over 500 social videos in F1 📈 Here are 6 non-obvious lessons I’ve learnt: 1) Timing over production  Cars move fast. Content moves faster. Quick wits = huge wins. There are moments when reaction time beats production quality. That said… 2) Be reactive. But don’t make it your whole strategy.  Race weekends are the peak of pressure (not just for the drivers). Brains overload quickly. Have a solid pre-planned strategy if you wanna get any sleep at all. 3) Don’t shy away from emotion Most short-form is shallow. Being able to truly move audiences is rare. For big moments, go with big feels. The pay-off in fan engagement is unreal. 4) Healthy competition fuels creativity It’s not just millions of fans watching. Every rival social team has got their eyes on you. Use it as fuel to innovate (it’s hilarious how real this gets, my most viral transition was an attempt to rub it in Ferrari’s face) 5) Never underestimate the solo filmmaker They produce what used to take entire crews in a fraction of the time. Seriously, they’re absolute social weapons. If you want your content to keep up, they’re your best bet. 6) Approach lo-fi with caution What you gain in stats, you risk losing in brand image. Don’t fall into the short-term gains trap. Your coverage should reflect your brand first, with an occasional sprinkle of memes. Bonus 7th: A gilet is non-optional. Agree, disagree? Feel free to share your observations from this space, fan or insider perspective. It’s always awesome to hear both takes, considering how much of the sport lives on social today. #SocialMedia #ContentStrategy #Formula1

🌿💚 The New Olympic Color: Green instead of Gold!🌿💚 Five ways Paris is putting on a Green Olympics As the 2024 Olympics kicks off in the city that brought us the landmark Paris Agreement, it is no surprise that sustainability and climate action is front and center. The organizers have set the ambitious goal of halving the climate footprint of prior games and making the event a laboratory for sustainability. Here's how they're doing it: 1. Reducing Waste: Paris is making a concerted effort to minimize waste through extensive recycling programs and by utilizing biodegradable materials wherever possible. They’re also encouraging a zero-waste culture among spectators and athletes, reducing single-use plastics dramatically. 2. Using Clean Energy: The Games will be powered primarily by renewable energy sources. Solar panels, wind turbines, and hydropower are all being harnessed to ensure that the electricity powering the events is as green as possible. This shift is crucial in slashing the Games' carbon footprint. 3. Promoting Green Transportation: Public transport, electric buses, and bike-sharing schemes are being heavily promoted for athletes and spectators alike. With a robust public transit system in place, Paris aims to drastically reduce emissions from transportation. 4. Repurposing Venues: Instead of constructing new stadiums, Paris is repurposing existing venues and temporary structures. This innovative approach reduces the environmental impact of construction and leaves a lasting legacy of sustainability. 5. More Plant-Based Menus: To reduce the carbon footprint associated with food, the Olympics will feature more plant-based options. Paris 2024 is seeking to show that with innovation and commitment, major global events can be both spectacular and sustainable. These efforts are a testament to the city’s dedication to honoring the spirit of the Paris Agreement and leading the charge toward a greener future. 🌍🏅 #Paris2024 #GreenOlympics #climate #innovation #sustainability #EcoFriendly #ParisAgreement #Paris

Cable TV is dead to young athletes. Only 50% of tweens watch live games anymore. The other half? Living on TikTok and YouTube. This isn't a trend. It's a reset. Gen Z and Gen Alpha don't consume sports. They experience it through screens they control. 85% check social media for sports content weekly. 25% do it every single day. Here's what they actually want: • 30-second trick shots that go viral • Behind-the-scenes locker room access (authentic, not polished) • Motivational clips they can share with teammates • Meme-able moments that feel like inside jokes Your tournament highlight reel on Facebook? Invisible. That same content sliced for Reels? Game changer. Youth sports orgs are responding with "create once, publish everywhere": • Game footage becomes Instagram highlights • Player interviews become TikTok content • Trending sounds amplify organic reach The data backs this shift hard. 90% of Gen Z watches sports content on social. Instagram engagement is 4× higher than Facebook for youth sports. This isn't about chasing trends or vanity metrics. It's about understanding where your community actually lives. The market has shifted beneath our feet. What worked five years ago doesn't work today. What works today won't work in three years. Organizations that adapt will stay relevant to families. Organizations that don't will wonder where everyone went. The message isn't complicated: Meet young audiences where they actually are. Mobile-first. Social-first. Authentic-first. Not because it's trendy. Because it's where the next generation lives. ___________ Follow for youth sports insights, marketing strategy, and what’s working (and what's not) as we build the first +$1B Youth Sports Ecosystem. 👉 Kylee Renouf

They’re celebrated on the field, but are we protecting them off of it? New data shows rising substance use and mental health challenges among student-athletes. It’s time we stepped up. Recent data paints a sobering picture. —> 71.7% of collegiate athletes reported alcohol use in the past year,  —> 25.9% used marijuana.  —> More than 40% of female athletes said they felt constantly overwhelmed. —> Drunk driving fatalities rising 33% MADD is addressing this silent struggle head-on. Through MADD Sports and our partnership with NDUR For Athletes, we’re helping student-athletes make healthier, safer choices. These programs offer resources on mental health, substance use prevention, and impaired driving awareness, all tailored to the unique pressures athletes face. This is a conversation that requires all of us: coaches, athletic departments, parents, and peers. By fostering open dialogue and prioritizing well-being, we can empower athletes to thrive, both in their sport and in life. We can create safer communities and protect the lives of those who inspire us most.

❌ A common mistake in live sports and entertainment: thinking the answer is more content. ✅ The real opportunity? Interactive content. Gamification is proving that deeper engagement doesn’t come from flooding fans with videos or posts - it’s about creating experiences they can participate in. I’ve seen first hand how interactive features like predictors, fantasy games, and real-time fan polls can transform passive audiences into active participants. Why this matters: - During live sports events, people using non-betting gamified applications checked the leaderboard up to 10 times throughout the event (Dizplai case study data) - Interactive content creates data rich opportunities for sponsors and rights holders to better understand and serve their audiences. - It’s not just about views anymore - it’s about actions and relationships. The shift is clear: fans don’t just want to watch; they want to play, predict, and shape the event as it happens. If your content strategy isn’t interactive, you’re leaving engagement (and revenue) on the table. We’ve recently published a report on the opportunity, including some fantastic case studies across the world of sports and brand entertainment. Link in the comments for the full report: P.S. If you’re curious about how we’re turning live audiences into communities through gamified experiences, DM me. Let’s talk.

In our paper, “Benchmarking the Physical Performance Qualities in Women's Football,” Heidi Compton, Ric Lovell, Dawn Scott, Tzlil Shushan, and I analysed data from nearly 19,000 players across 288 studies to establish normative benchmarks for key physical qualities in women’s football. Our analysis examined seven physical capacities to understand which attributes most differentiate players across competition levels. From this, our findings suggest that sprinting ability, lower limb power, and intermittent aerobic capacity are particularly important in distinguishing higher-performing players, offering valuable insight for athlete profiling and development within the women’s game. We also created an interactive shiny dashboard to enable comparisons of your players' physical testing data to competition tier-specific benchmarks across different tests representing these 7 physical capacities. Watch the full video to learn more about this, plus 6 other new publications in women's football: https://lnkd.in/erGPsb2H