Most people go to conferences and hope the right people show up. The best ones engineer it. There's one tactic almost no one uses that pulls every person you want to meet into the same room, at the same time, during the conference. It's called the anchor tenant dinner. Here's why it works: Instead of chasing people down one by one, you create a table so compelling that the right people come to you. Pull, not push. Step 1: Find your anchor tenant. One person you already know who others would show up for. Call them and say: "I want to pull together the coolest people at this conference. Would you co-host a dinner with me?" Step 2: Pick your night. A free night during the conference works great. So does the night everyone's headed to one of those boring obligatory dinners. Give people a better option. Step 3: Decide the structure. A private room at the hotel. One long table. An intimate dinner off-site. The format matters less than the people in the room. Once your anchor tenant says yes, start building the list. Don't go after the biggest names yet. Start with the "medium" people you genuinely want to meet. Your pitch becomes: "So-and-so and I are hosting a dinner during the conference. Would you like to join?" They may not know you yet. But they know your anchor tenant. That's enough. Once two or three people say yes, you have three names. Now you add those names to every new invite you send. The list becomes the pitch. That's social proof in action. People don't just say yes to the dinner. They say yes to the room. The best time to host it? The night before the conference officially kicks off. Everyone's already there. Energy is high. And you get ahead of the chaos before it starts. Here's proof this works. At Davos this year, this exact approach led to a roundtable breakfast of 26 people during the conference. CEOs of three of the biggest tech companies in the world. Major, major names. A day before the breakfast, several of those CEOs had already said no. Then they saw the list of who was coming. The response? "Holy sh*t… of course I'm making room for that." The right list doesn't just attract people. It makes the people who said no change their minds. Stop chasing people at conferences one business card at a time. Build the room they all want to be in. And let them come to you.
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We’ve helped over 3,000,000 attendees check in to events. Here’s what we learned. 1. Coach the check-in staff on how to greet attendees. That’s far more important than how to use the tech. 2. A 2-5 minute line is a good thing. Attendees chat. It warms up the ‘networking juice’. 3. Create a 'service desk' AND put it off to the side. Get people with issues out of line. 4. Let attendees make basic edits from the Kiosk - it will reduce service desk requests by 90%. 5. Make sure your platform supports offline check-in if the internet does go down. 6. If you have a big reg area, have little flags that check-in staff can raise if they need a printer tech to come over and restock. 7. Pre-printing the stock significantly increases print speed onsite. 8. The biggest attendee experience improvements came from events that consolidated registration and badge printing into a single platform. E.g. Accelevents 9. Look for what could go wrong. Story - we were running check-in for an event with 40 kiosks. The power strips were daisy-chained together. One of the check-in staff had a busy foot that unplugged the extension cord TWICE and took out half the printers. 10. Design your badges and do your test prints at least 30 days in advance but still order at least 100 badges for test prints on site. 11. Test crazy-long names, companies, and job titles on your badges. Your badge software should automatically adjust the font size to prevent text wrap. 12. Different roles require different colored shirts. Much easier to find help and route attendees. E.g. Service desk, printer tech, decision maker. 13. Have a plan for walk-ins. 14. Make sure everyone knows who can make executive decisions AND how to find that person. 15. Have a backup for 👆. Reminder: On event day, you can’t do everything. Empower your team to make decisions. There isn’t time to ‘find you’. And finally- Have fun. Attendees pick up on your energy. What did I miss? #events #eventmanagement #eventmarketing
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Putting on Events Like a Pro takes practice, but hopefully this helps out: Organizing an event, whether big or small, can feel overwhelming, but with careful planning and attention to detail, you can execute it like a pro. Whether you're organizing a wedding, corporate event, or fundraiser, here’s a streamlined guide to ensure your event goes off without a hitch. 1. Set Clear Goals and Objectives. Start by defining the purpose of your event. Ask yourself: --What’s the event’s primary goal? (Networking, celebration, fundraising) --Who is your target audience? --What kind of experience do you want to offer? Clear objectives will guide your decisions on venue, entertainment, and more, ensuring your event stays focused. 2. Create a Detailed Budget A well-planned budget is key to managing your event’s costs. Break it down into categories: --Venue: Costs, insurance, and fees. --Food & Beverage: Catering and drinks. --Entertainment: DJs, speakers, or performers. --Staffing: Event coordinators and waitstaff. --Marketing: Advertising and promotions. Include a contingency fund (10-15%) to cover unexpected expenses. 3. Choose the Right Venue The venue sets the atmosphere for your event. When choosing a venue, consider: --Capacity: Can it accommodate your guest list? --Location: Is it accessible to guests? --Amenities: Does it have necessary equipment (AV systems, catering kitchens)? --Availability: Ensure it’s available on your event date. --Visiting the venue beforehand is essential to confirm all details. 4. Create a Timeline A timeline keeps everything organized. Here's a simple breakdown: --3-6 Months Before: Finalize the venue, hire vendors, and start marketing. --1-2 Months Before: Confirm RSVPs, finalize schedules, and order décor. --1 Week Before: Reconfirm with vendors and do a venue walkthrough. --Day of: Arrive early to supervise setup and ensure everything runs smoothly. 5. Focus on Guest Experience A memorable event depends on how guests experience it. Prioritize: --Communication: Send clear invitations and reminders. --Flow: Ensure the event space is organized and easy to navigate. --Comfort: Provide seating, food stations, and temperature control. 6. Manage Vendors Vendors are essential to your event’s success. Ensure smooth coordination by: --Communicating expectations and timelines clearly. --Using contracts to formalize agreements. --Having backup vendors in case of issues. 7. Promote Your Event Use multiple channels to market your event: --Social Media: Engage with your audience. --Email: Send out invitations, reminders, and follow-ups. --Event Website: Create a dedicated site for larger events. Conclusion: By setting clear goals, managing your budget, and focusing on the guest experience, you’ll organize a successful, memorable event. Start early, stay organized, and adapt as needed for a flawless execution.
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💐 Banquets Operation tips: 1. Pre-Event Planning: Understand Client Requirements: Have a detailed consultation with the client to understand their vision, guest count, menu, and theme. Create a Detailed Timeline: Include all stages from setup to breakdown. Customized Layouts: Use 3D tools or software to provide visual layouts for seating, buffet, and entertainment setups. Vendor Coordination: Confirm delivery schedules with florists, decorators, and other vendors. 2. Team Preparedness Comprehensive Training: Train staff on luxury etiquette, table service, and guest interaction. Roles Assignment: Assign specific duties to team members (e.g., servers, greeters, cleanup crew). Dress Code: Ensure staff uniforms align with the banquet's theme or luxury standards. 3. Ambiance & Setup Lighting: Use dimmable chandeliers, spotlights, and candles to enhance the ambiance. Table Settings: Employ high-quality tableware, linens, and centerpieces. Music & Entertainment: Ensure high-quality sound systems and arrange live music if needed. Fragrance: Use subtle, premium fragrances to enhance the atmosphere. 4. Guest Experience Warm Welcome: Have greeters at the entrance offering a smile and sometimes beverages or wet towels. Personalized Service: Train staff to address guests by name if possible. Attention to Detail: Ensure no empty plates, refilled drinks, and spotless surroundings. Interactive Elements: Incorporate live stations (e.g., carving stations, dessert-making stations). 5. Menu & Catering Exquisite Menu: Offer a variety of gourmet dishes, including international cuisines. Food Presentation: Ensure dishes are plated attractively. Dietary Preferences: Cater to allergies, preferences, and dietary restrictions. Wine Pairing: Offer a curated wine selection. 6. Service Excellence Anticipate Needs: Proactively offer assistance, refills, or other services. Crisis Management: Have a manager on standby to handle guest concerns or emergencies. Discreet Service: Maintain a balance between attentiveness and guest privacy. 7. Post-Event Management Guest Feedback: Collect feedback to identify improvement areas. Efficient Cleanup: Ensure the venue is restored to its original condition promptly. Vendor Payments: Reconcile payments and evaluate vendor performance for future events. Key Takeaways Luxury banquets require a blend of meticulous planning, high-quality execution, and exceptional guest experience. Communication, attention to detail, and flexibility are critical for success. Thank you
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My Event team and my F&B team technically work for the same company. But most days, they're speaking two different languages. And I'm the one standing in the middle, translating. Here's the divide most leaders never talk about. → Different relationships with time. Event language is built around lead time — weeks or months of planning toward one fixed date. Every task comfortably sits in the future. Service language doesn't get that luxury. F&B has to be fully operational, every single day, on demand. There's no "sprint toward the big day" — every day is the big day. Most leadership advice assumes one operating rhythm fits both. It doesn't. And forcing one team into the other's rhythm is where a lot of "collaboration" quietly fails. → Different relationships with process. My Event team runs on Asana. Task packages, owners, deadlines, dependencies — the entire project broken into visible pieces. My F&B team doesn't work that way. My F&B manager is now learning to think in project structures; the rest of the team operates on instinct and real-time coordination — exactly what a live service shift demands. I used to see this as a maturity gap. It isn't. It's two disciplines solving two different problems, and neither wins by becoming the other. → The uncomfortable truth: structure and instinct usually get ranked, not combined. Most organizations quietly reward the Event side for "professionalism" — dashboards, timelines, visible process — and treat F&B's instinct-driven style as something to eventually formalize. I think that's backwards. My Event team has plenty to learn from F&B's instinct for reading a room and adjusting without being asked. And my F&B team benefits from a bit of Event-style structure — not to slow down service, but to make recurring complexity less dependent on one person holding it all in their head. My take: the goal was never to make F&B think like Events, or Events think like F&B. It's building enough shared language that both can borrow the other's strength without losing their own. What do you think, Nina Franzl & Alexander Zisser? ;-) So — genuine question for anyone leading mixed teams: Do you actively translate between disciplines like this in your organization? Or does one operating style quietly win, and the other just adapts? #EventExperience #EventLeadership #MICE #EventProfs #Leadership #TeamCulture #CrossFunctionalTeams #Hospitality #ServiceExcellence #ProjectManagement #EventManagement
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The venue you choose can make or break your offsite. Yet, it's often left as an afterthought. Your offsite is a unique opportunity to create the conditions for alignment, important decisions, and deeper connection. When these conditions aren’t met, there’s a big chance your retreat will flop. Honestly, getting help with someone who knows what they’re doing can help you massively – even if it’s just with help finding the right venue. Here are 5 reasons your venue matters more than you think when planning an offsite: 1. New spaces spark new thinking Harvard Business Review found changing physical context boosts creativity and openness by up to 60%. Your offsite should be about more than just leaving the office. Encourage your staff to think creatively by creating the right conditions for it. 2. Nature improves decision-making 🌿 Just 15 minutes outdoors lowers cortisol and improves focus. Stanford also found people are 45% more creative when walking in nature, which is massive! 3. Design supports psychological safety The right space supports the psychological safety teams need for deep conversations. 💡 (Psychological safety is the number one factor in team performance, according to Google’s Project Aristotle.) 4. Comfort drives outcomes Better ergonomics and sensory design leads to more engaged teams. 🧠 One Steelcase study showed a 17% engagement lift in better-designed environments. 5. Place creates memory According to the Peak-End Rule, we remember emotional peaks and the way things end. The setting helps shape those moments. ❇️Planning a retreat and want to make sure the venue supports the experience you're trying to create? I can help. I work with a range of amazing venues across the UK and Portugal, and can help you find something that fits your team, budget, and goals. 📬 DM me if you're planning something. Happy to share ideas and help you get the best rates too. ➕ Know someone planning an offsite? Feel free to share this with them. A better venue might be the simplest win.
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"Who planned this event?" That was the question — delivered by an attendee making his way down the hall in his wheelchair, clearly frustrated. "I did, sir. How can I help?" And in that moment, I knew. We had let this guy down. We had chosen a beautiful, historic venue — the Lumber Exchange Building, a stunning 1885 skyscraper full of vintage charm. It is the oldest high-rise building standing in Minneapolis and the oldest building outside of New York City, with 12 or more floors. It was unique, visually striking, and exactly what the client wanted: something outside of the typical hotel ballroom IN the city that their Foundation represented. But a beautiful venue doesn’t always mean an easy experience for every guest. I had navigated the parking ramp, the pathways with stairs, and even the tricky old elevators myself on my site visit. But what I hadn’t done was fully consider the end-to-end experience of our mobility-challenged guests. While there was ADA parking, we could have done a much better job communicating how best to get from the ADA parking to the event space. Or, better yet, we could have arranged for a greeter to meet this guest and assist with the elevator that was hard to turn a wheelchair around in. While 150 other guests had a great experience, one didn’t, and that matters. With every event, you learn something. And this was a hard lesson that I still think about today. I never want anyone to have a less-than-stellar experience at one of my events. It was a powerful reminder that great events aren’t just about stunning venues or perfect logistics. You must ensure every single guest has a seamless experience. 🔎 What to Consider When Choosing a Venue: 1️⃣ Accessibility Matters – Can all guests navigate the space easily? Are elevators, ramps, and parking clearly marked? Can a wheelchair or scooter easily turn around in the elevator to access the buttons? 2️⃣ Location & Logistics – Is it convenient? Are there transportation and parking options? 3️⃣ Clear Communication – Have you provided detailed instructions on parking, entrances, and mobility options, as well as the easiest route to the event space? 4️⃣ On-Site Support – Would a greeter or dedicated staff member help ease challenges for certain guests? Are you asking the right questions to find out who might need assistance in the Registration platform? 5️⃣ Match the Event’s Purpose – The space should enhance the event’s goals, not just look great in photos. Great events create lasting memories — for the right reasons. If you need help sourcing a venue that works for everyone, we’ve got you covered. Let’s talk! Link to book an appointment in the comments. 📩 #EventPlanning #AccessibilityMatters #WendyPorterEvents #IgniteEventMagic
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Sometimes the "perfect" venue isn't perfect for your clients. 🎯 I had to scramble to change my event location. The original venue seemed fine until I did a recce. One flight of stairs to level 2. Another to level 3. Floor seating only. When I asked about level 2, they wanted to charge more. Despite explaining my concerns. So I surveyed my clients. Their responses were clear: "I prefer no need to cross legs." "Ladies in skirts—not convenient." "Wife's back condition needs proper seating." "Wife cannot sit on floor due to knee problems." "Prefer with seat. Weak knees." "Chair. (From my wife)." 🎯 The decision became obvious: Old venue ↳ Cheaper but inconvenient. ↳ Accessibility issues. ↳ Client discomfort. New venue ↳ Slightly pricier but better ambience. ↳ No stairs to climb. ↳ Convenient parking. ↳ Instagram-worthy setting. The choice was easy once I saw it through my clients' eyes. Whether choosing a venue or shaping your career, we always have two options. 1️⃣ Stay put and "suck thumb." 2️⃣ Or take action toward a better opportunity. Client comfort isn't an expense. It's an investment in experience. When did you last adjust your plans based on client feedback? Advancing careers, elevating lives #clientexperience #adaptability #serviceexcellenceRetry
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Events are back. And curated dinners beat conferences every time. We hosted our first CXO dinner last Wednesday at Botpresso in Bangalore. It was genuinely fun. Here's what I learned as a GTM newbie organizing this. 1. Your invite list makes or breaks everything Be ruthless. Only invite people with real authority, proven track records, and something worth saying. Mix industries, roles, and perspectives (in-house vs agency, founder vs operator, brand vs VC). That friction creates richer conversations. We had a couple of cancellations last minute, but the people who showed up were exactly who we needed. That mattered more than hitting a target number. 2. Seating arrangements dictate the room's energy Every room should have power speakers and power listeners. Seat them on opposite ends so conversation flows across the table, not just in one direction. You won't know everyone perfectly, but do your homework. Check their social media, past interviews, how they show up online. You'll get better at this over time. (Learned about this from Varun Anand's LI posts who has some solid thoughts on this) 3. Calendar invites and constant follow-ups actually matter We learned this the hard way. Started with 20 people. Didn't send calendar invites. Had 8-10 last-minute cancellations and almost panicked. The lesson: Send calendar invites to confirmed attendees, assume 20% no-show rate, and share updates consistently from their first yes to event day. Event organizers don't follow up because they like being annoying. They follow up because people forget. Simple as that. 4. Menu curation isn't a detail, it's a statement I was ignorant towards this at first, but our team was very particular about this and it showed. A five-course menu with thoughtful options across veg, non-veg, heavy, light. Sounds basic but attendees noticed. It told a story about who we are and resonated with our identity. Second most appreciated thing about the evening after the guest list itself. 5. What you do after matters as much as the event Day after the dinner, the energy dips. But that's when the real work starts. Thank you notes, discussion summaries, connecting interested people with each other, giving them access to your team. That keeps the connection alive.