Candidate Recruitment Steps

I managed a 70 person recruiting team, hired thousands of engineers, and was told that the facebook recruiting team had an internal blog breaking down my outbound approach bc so many engineers had shared it internally... These are my outbound sourcing maxims. 1. get good at email - use the prospect's personal email (NEVER INMAIL!!!!) - subject line must be about THEM (but not basic "go trojans!") - declare your intent ("I think you fit for our team") - 90% of message should be about THEM - people like to be liked - list why you are impressed by them - humor helps most of the time - DO NOT TALK ABOUT YOURSELF - DO NOT LINK JOB DESCRIPTIONS - SERIOUSLY STOP WTF - ... sell the conversation, not the job Two main takeaways here. One, approaching someone and telling them that you are amazing "gives the ick." This is as true in recruiting as it is in dating. Two - don't force existential consideration early. If you give lots details about the opportunity, people will find every reason to find that it's not a fit. Also, you're coming on too hard. 2. you need to contact WAY more people than you think - good response rate = >20% - good interested response rate = >10% - only a fraction of those who take a call will actually be a fit - == >50 outreaches per day for most roles ... seriously, LOTS OF OUTBOUND, and it's gotta be good. I used to not even check my email until I'd sent 50 outbounds every day. Each outbound had to meet my conditions above. 3. people are most honest at the outset - take advantage - more time in process == candidate is more likely to WANT the job - people who WANT something are more covetous of it - and people who want something might not be entirely open ... the stakes are low on the first call - so candidates are more likely to be open about their needs - so you should do everything you can to get them NOW. 4. STOP TALKING!!! ("god made you with two ears...") - people love to talk about themselves (if it feels safe!) - 30 minute call? Candidate should be talking for 27 of them - ask good questions, think "Hot Ones" quality - goal: figure out what they care about - ... then spend 3 minutes delivering a supremely tailored pitch Bad recruiters pitch at the outset, with no idea what the candidate cares about. Great recruiters find the buttons, then push them. 5. move as fast as possible once you have the right one - people want to feel wanted... - time is typically interpreted as disinterest (even if that's not accurate) - so, move fast as you possibly can, give clarity about next steps, etc ------------------------------------------ The succinct version... - Write great emails - Write a lot of emails - Ask deep questions early - Listen before speaking - And don't dilly dally when you have the one Easy to write. Hard to do. But this is 100% my blue print.

I Can Spot a Great Candidate in 30 Seconds - Without Looking at Their Resume. At Vicco Laboratories, the first few interview rounds are handled by our HR and leadership team. They assess skills, experience, performance history - all the standard checkboxes. But when someone reaches my room, I’m not evaluating capability. I’m evaluating character. Because skills can be trained. Character can’t. So in the final round, I deliberately observe three things before we even get into formal questions: 𝐓𝐫𝐚𝐢𝐭 1: 𝐇𝐨𝐰 𝐓𝐡𝐞𝐲 𝐓𝐫𝐞𝐚𝐭 𝐭𝐡𝐞 𝐒𝐦𝐚𝐥𝐥𝐞𝐬𝐭 𝐏𝐞𝐫𝐬𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐑𝐨𝐨𝐦 Before they enter, I always ask our receptionist to make them wait for a few minutes. Not to trouble them — but to observe: Do they greet her or ignore her? Do they show gratitude or entitlement? Do they smile or stay blank? Do they thank her when being called in? If someone is only respectful upwards, they’re not fit for leadership. 𝐓𝐫𝐚𝐢𝐭 2: 𝐇𝐨𝐰 𝐓𝐡𝐞𝐲 𝐇𝐚𝐧𝐝𝐥𝐞 𝐒𝐢𝐥𝐞𝐧𝐜𝐞 During the conversation, I pause intentionally. A great candidate: Doesn’t panic when things go quiet Holds eye contact without overcompensating Thinks before responding, instead of rushing to impress Silence is a pressure test.  Silence exposes a person’s comfort with themselves. And self-assured people make better decisions under pressure. 𝐓𝐫𝐚𝐢𝐭 3: 𝐖𝐡𝐞𝐭𝐡𝐞𝐫 𝐓𝐡𝐞𝐲 𝐀𝐬𝐤 “𝐖𝐡𝐚𝐭 𝐂𝐚𝐧 𝐈 𝐆𝐢𝐯𝐞 𝐭𝐨 𝐕𝐢𝐜𝐜𝐨”, 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 “𝐖𝐡𝐚𝐭 𝐖𝐢𝐥𝐥 𝐈 𝐆𝐞𝐭?” I watch closely when compensation and responsibilities are discussed. If the questions are only about salary, perks and timings, they’re employees. If they ask about learning culture, values, decision-making structure…they are already thinking as an owner. I’ll always choose alignment over achievement. So if you’re ever preparing for your final round anywhere — don’t just prepare your resume. Prepare your presence. Because long after your words fade, your character stays in the room. Sanjeev Pendharkar  Just sharing what I’ve learnt #values #business #hiring #hr #decisionmaking #cv #leadership #skills

Top talent will NEVER join a company with a mediocre recruiting process. They assume the rest of your company matches that experience. Yet most leaders treat their recruiters like transactional rubber stampers — then wonder why they can't hire A-players. The reality: how you treat your recruiters gets reflected in your recruiting process. Treat them like cogs in a machine? That's EXACTLY how they'll treat your candidates. Here are 8 ways treating recruiters as strategic partners transforms your hiring: 1. Give them a seat at leadership meetings A biz recruiter pitched "we need an implementation specialist" for months. Candidates weren’t biting. Then she learned this hire would unlock a $2M contract. Changed her pitch to "we need this role to hit Q3 revenue." Filled in 2 weeks. 2. Make recruiting metrics visible company-wide When engineering managers check recruiting dashboards daily, magic happens. One team went from "where's my hire?" to "I see 3 strong candidates entering final rounds." Transparency turns recruiting from blame game to team sport. 3. Let them push back on unrealistic demands A recruiter shared w/ me why she quit her last role: "I was tired of smiling when they wanted senior engineers for junior salaries." Smart companies empower recruiters to say, "that's unrealistic." The rest lose their best recruiters. 4. Include them in offer strategy, not delivery Watched a startup land their dream candidate in 48 hours — beating higher cash offers — because their recruiter could negotiate on the spot. Most make recruiters deliver pre-baked offers like pizza. 5. Invest in their tools like engineering Teams tracking candidates in Google Sheets wonder why they can't compete. Companies investing in real recruiting tools see 4x productivity gains. Your engineers get the latest MacBooks. Why make recruiters work in spreadsheets? 6. Give them time to build relationships One Gem customer filled 70% of roles in 3 weeks. How? They maintained relationships with past candidates for YEARS. Most measure recruiters on this month’s roles they need to fill. So they spam everyone and start from zero next quarter. 7. Empower them with data "Trust me, the market's tough" doesn't move executives. "Your salary range is 25th percentile — here's the data" does. Give recruiters access to data and industry benchmarks. Watch them become business partners overnight. 8. Celebrate their wins like revenue That top 1% engineer who chose you over FAANG only happened thanks to your recruiter — celebrate them like AEs winning deals. Ring the gong. Most companies only notice recruiters when hiring stops. TAKEAWAY In this market — 2.7x more applications, 90% unqualified — the difference isn't headcount. It's whether you treat recruiters as strategic partners or paper pushers. Your recruiters are interviewing for new jobs right now. Still think they're just order-takers?

Everyone in Silicon Valley is hiring. Very few are hiring well. Every day on Instagram, I get DMs from candidates frustrated by how broken the job market feels. And on LinkedIn? Recruiters are just as overwhelmed. So over the last three weeks, I’ve been meeting with recruiters and marketers in my network to understand where things are actually breaking down. The takeaway: it’s not a talent shortage - it’s signal overload. If you’re a recruiter drowning in resumes, intro calls, and “on paper they looked great,” here are three ways to make your life easier and attract better talent:  1. 𝗛𝗶𝗿𝗲 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰: Not a generic “We’re hiring a Marketing Lead - apply here.”I mean showing the process. Post a video explaining what you’re actually looking for. Share anonymized examples of what moves candidates forward (and what doesn’t). Talk about the good, the bad, and the messy. It creates social buzz, builds trust, and teaches candidates how to stand out before they apply.  2. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗵𝗶𝗴𝗵𝗲𝗿-𝘀𝗶𝗴𝗻𝗮𝗹 𝘀𝗰𝗿𝗲𝗲𝗻𝗶𝗻𝗴 𝘀𝘁𝗲𝗽: Instead of endless intro calls, give candidates a short, async exercise tied to the real job - a Loom walkthrough, mini case, or 30-minute prompt. High-intent candidates lean in, low-intent ones opt out. You get a real signal before the first call. Candidates save time, and interviews become conversations, not auditions. I’ve been exploring tools like The Aurora Co. (www.theauroraco.com) which let recruiters create role-specific, AI-scored case exercises with structured feedback and analytics.  3. 𝗣𝘂𝗯𝗹𝗶𝘀𝗵 𝗮 “𝗪𝗵𝘆 𝗬𝗼𝘂 𝗪𝗼𝘂𝗹𝗱 𝗛𝗮𝘁𝗲 𝗧𝗵𝗶𝘀 𝗝𝗼𝗯” 𝗽𝗼𝘀𝘁: Instead of overselling the role, be radically honest. Share what’s messy, what’s unclear, and what kind of person will struggle in this job. Is it scrappy? Under-resourced? Fast-changing? Say that. The wrong candidates will self-select out immediately, and the right ones will lean in harder. Recruiters waste less time on misaligned interviews, and candidates walk in with eyes wide open - which makes every conversation higher quality.

You’ve cut your recruiting team by 30%. Maybe more. But here is the uncomfortable truth: while your headcount was downsized, your workflow wasn’t redesigned. You are still using the same "one-size-fits-all" approach for a warehouse operative as you do for a Marketing Manager, and now your remaining team is drowning. We are seeing companies automate high-stakes hiring with tools built for volume, leading to candidate fallout and a battered employer brand. The problem isn't AI; the problem is applying automation designed for low-complexity work to roles that require deep human relationship building. The solution lies in a tiered framework, borrowing a page from IT and Healthcare, where we segment processes, not just roles. In this week’s newsletter, I break down how leaders like McDonald’s and 7-Eleven use "Tier 1 Orchestration" to automate 100% of high-volume hiring, freeing recruiters to focus on "Tier 2 Advisory" and "Tier 3 Strategic Consultation." If more than 50% of your recruiters' week is spent on Tier 1 tasks like scheduling and basic screening, they are in the danger zone. It’s time to stop pretending every hire deserves the same process and start routing work to the right resource based on complexity. 👇 Read the full breakdown and see the mapping model by following the link below.

How does a company with 1000 people end up with fewer than 20 Black people or less than 10% women? It’s called “diversity debt” — the idea that if your company consists primarily of a specific type of person by hire number 10, it’s basically impossible to get representation back on track. No one wants to be a DEI hire. When we were recruiting for Chezie, a company with an explicit mission to build more diverse and equitable workplaces, we knew we couldn’t fall into this trap. We had to figure out how to promote fair recruiting practices from day 1. Here’s what we did: 1. Encouraged all to apply: We know long lists of requirements can scare people off, so we made sure to include a note encouraging candidates to apply, even if they didn’t check every box (pictured below!). More and more companies are doing this these days, which we love to see. 2. Posted clear compensation ranges: Transparency is huge for us, so we shared salary and equity details upfront in every job posting. This keeps us accountable and helps us avoid perpetuating pay gaps. 3. Standardized the application process: Every candidate went through the same @Airtable form with screener questions, which made sure we evaluated based on qualifications, not biases. 4. Sourced diverse candidates: We intentionally reached out to underrepresented communities. For example, we used Wellfound’s diversity feature filter to invite people directly to apply. 5. Accommodations-Ready: Before interviews, we asked candidates if they needed any accommodations because everyone should feel comfortable and supported during the process. You can hire for merit and make your process more inclusive at the same time. I promise. As the founder ecosystem becomes more diverse, I think more founders will prioritize building teams the right way. For any founders hiring or who’ve recently hired, what did you do to build equity into the process? #recruiting #startups

"Hi Mark, we received this CV 5 times this week." This scenario never fails to bemuse me. Let's set aside terms of business for a moment—whether retained, exclusive, or contingent—because this issue cuts across all recruitment models. Here’s the heart of the problem: We’re dealing with multiple factors that create this mess: 1️⃣ Candidate Behavior: Some candidates apply through multiple channels for the same role without disclosing their prior applications. Transparency matters here—if you’ve already applied, just say so! 2️⃣ Rogue Agencies: Certain agencies mass-send CVs with attached terms, often locking candidates out of the process entirely. Worse still, this can leave companies caught up in avoidable disputes and duplicate charges. Misrepresenting a candidate isn’t just unethical—it’s illegal. 3️⃣ Too Many Cooks: Engaging too many agencies for one role leads to chaotic processes where it’s all about "first past the post." Spoiler alert: this never ends well. 4️⃣ Stale Roles: When roles stay open for months, candidates get re-submitted over time, creating confusion. The same candidates think it’s a different job and apply again, perpetuating the cycle. 5️⃣ The "Magic Mystery": Here’s one that will blow your mind. I’ve seen agencies resend the same candidates’ CVs every 6 months as terms expire, then claim a fee when one of those candidates gets hired—without the candidate even knowing! Shockingly, some companies have lost in court over this tactic. 🚨 Duplication is the silent killer of recruitment efficiency. Finding the right candidate can take 30-60 days, only to discover duplication derails the process. So, what’s the fix? There is a solution, but it requires action from all parties: ✅ Candidates: Protect your CV. Always ask where your details are being sent and give explicit consent before representation. Work with recruiters who discuss roles in depth and are clear about where they’ll submit your profile. ✅ Companies/HR/Hiring Managers: Streamline your agency pool. Limit the number of agencies per role—2-3 specialized agencies should suffice. Have a “B-list” for backup - But if you insist on using multiple agencies - Get an ATS system to upload candidates too, which will alert the recruiter ASAP. There are few out there, some not that expensive. ✅ Agencies: Retained or exclusive search is often the way to go. Retained ensures focus, while exclusive keeps it simpler and less intense - but as long as the process is good, will yield a fair result. Both approaches reduce duplication headaches. But if you open a role up to another agency, ask yourself why. what is happening? Finally, choose wisely. Don’t default to “first past the post.” Insist on proof of representation—signed or emailed consent from the candidate. Quality recruitment is about partnership, not speed. Let’s stop duplication from undermining the process and elevate recruitment to the professional standard it deserves. What are your thoughts? 

Sending 200 applications isn't the red flag. Needing 200 applications is. After helping 50,000+ candidates get placed, I've noticed something interesting: The candidates getting interview calls aren't necessarily applying more. They're usually finding opportunities earlier. A role posted today can become saturated within days, yet hiring lists continue circulating for weeks because almost nobody verifies them before sharing. That's why I tell my students to stop chasing lists and start building a simple job-search intelligence system. Here's the exact framework I recommend: 👉🏻 Use "Past 24 Hours" and "Past Week" filters religiously. A role posted yesterday with 30 applicants is often worth far more than a role posted three weeks ago with 500 applicants. 👉🏻 Use AI to identify who's actually hiring. Instead of manually searching company after company, ask ChatGPT, Claude or Perplexity: "Which Indian GCCs, product companies, and startups have announced hiring, expansion, new offices, funding rounds, or capability centre growth in the last 90 days?" This instantly gives you a shortlist of companies showing real hiring momentum. 👉🏻 Follow recruiters, not just company pages. Most candidates follow company pages. Very few follow Talent Acquisition Managers, Recruiters, Campus Hiring Leads, and Engineering Managers. Those are often the people announcing openings before they become crowded. 👉🏻 Watch who is joining the company. Open LinkedIn's People tab and look at recent joins. If dozens of professionals have joined a team over the last few months, chances are hiring is still active. Most candidates never check this. The best candidates do. 👉🏻 Stop manually checking every job description. Use tools like Teal or Jobscan to compare your resume against job requirements and identify missing keywords before applying. 👉🏻 Track off-campus drives beyond traditional job boards. Many hiring drives are announced through Superset, Unstop, HirePro, HackerEarth, and company career portals long before they gain visibility on major job sites. Candidates who rely only on Naukri and LinkedIn often see opportunities after everyone else. 👉🏻 Create a Monday hiring routine. Every Monday morning: ✓ Check your target company career pages ✓ Review recruiter posts ✓ Ask AI tools to surface new hiring announcements ✓ Apply only to roles posted recently This takes less than 30 minutes and is often more effective than spending hours scrolling job portals every day. What's one company you're actively tracking right now? Tell me below 👇 #jobsearchindia #careergrowth #jobsearchtips #hiringnow #interviewtips

Here are the 4 strategies I've used to help startups compete for top talent — without relying on bigger salaries. There’s a common reality for startups. Larger, profitable organisations can typically offer higher salaries, better perks, and more stability than you can. So, what do you do? You beat them at the things they can’t replicate as easily — things that resonate deeply with the kind of talent drawn to startups: 💪 Don't win at pay. Win at pay practices. Transparency is a low bar but still rare, especially among large orgs scared to implement. Younger, startup-oriented talent increasingly values clarity over ambiguity. Share your salary bands, be upfront about pay progression, and make equity meaningful. 🎯 Double down on mission Why does your company exist? People want to solve meaningful problems and have a meaningful impact on your mission. Whatever your company tackling, make it central to your pitch. Driven talent will follow. 🪜 Highlight development opportunities Startups are boot camps for growth. They’re fast-paced, challenging, and expose employees to a variety of experiences. Frame this as a selling point for ambitious learners looking to level up quickly. 🍕 Focus on Ownership Make employees feel like true owners. Equity can be powerful, but only if it’s worth something. Communicate its value clearly and tie it to the company’s success. Big companies can offer comfort, but startups offer something unique: purpose, growth, and a chance to create something extraordinary. What’s your best advice for startups competing for top talent?

Résumés are dead signal. And most companies are still using them to make multi-hundred-thousand-dollar hiring decisions. Many HR functions are facilitating a dysfunctional process and not a critical business enablement function that gives leverage to the business. (Also highly frustrating to job seekers spending hours on resumes, applications, and interviews.) If your recruiting process starts with a résumé review and ends with a generic job description, you’re optimizing for polish—not performance. Here’s what high-growth, high-trust hiring actually looks like: 1. Hire from work, not words. Résumés are marketing copy. Ask: “What did you build that still works without you?” Have them walk you through it. A deck. A dashboard. A system. The best operators speak in outcomes. Everyone else describes process. 2. Prioritize ownership over optics. “Led,” “managed,” “oversaw”—those are spectator words. Ask: “What decision did you make—and what tradeoffs did you weigh?” Use this framework: What was the situation? What was your call? What happened next? You’ll know if they owned it—or just had a front-row seat. 3. Screen for judgment, not perfection. You’re not hiring someone who’s always right. You’re hiring someone who gets smarter with every rep. Ask: “What’s a decision you’d revisit now with new information?” Judgment compounds faster than skills. Look for signal that they’ve updated their playbook. 4. Run performance-based interviews. Would you greenlight a $300K contract based on a résumé and three Zoom calls? Then stop hiring that way. Create a scoped, role-relevant project. Debrief it live. You’re not testing polish—you’re testing how they think under pressure and with context. 5. Stop mistaking pedigree for potential. A Stanford degree or FAANG stint is just context, not signal. Ask: “What did you do that others around you weren’t doing?” Look for stretch, creativity, and earned scope. 10x people don’t always come from the obvious places. 6. Ditch culture fit. Define behavior. “Culture fit” is often a proxy for “feels familiar.” And that’s how you build sameness, not scale. Ask yourself: “What are the behaviors our best people consistently demonstrate?” Interview for those. Not vibes. Not style. 7. Design the org first. Then hire. Too many job descriptions are written after someone quits. That’s backfilling, not architecting. Ask: “What friction does this role unblock? What velocity does it add?” You can’t hire for leverage if you don’t map where you need it. 8. Hire for trajectory—not title. Title is a lagging indicator. Trajectory is a leading one. Ask: “Where were you two years ago—and what’s changed since?” Look for acceleration. People who scale themselves can scale your company. You don’t build a generational company by playing it safe. You build it by designing a hiring system that finds slope, judgment, and ownership—and rewards it.