If your nonprofit can’t explain its Theory of Change in one breath… you probably don’t have one. Let me say this louder for the good people at the back: Theory of Change is not just a donor requirement. It’s your organisation’s compass. Your “why → what → how → impact” map. And without it? You’re basically throwing programs at a problem and hoping something sticks. Let’s break it down with a simple, practical example: Problem: Girls in rural communities drop out of school by age 13. Goal: Keep them in school through secondary education. Here’s a basic Theory of Change: - If we provide scholarships - And train local mentors - And run community awareness campaigns - Then parents will be more supportive, girls will stay in school, and completion rates will improve. Theory of Change isn’t just what you’re doing- it’s the logic behind your work. Why does it matter? Because: - It helps your team stay focused (no more random activities “just because”) - It makes it easier to evaluate what’s working - It gives funders confidence that you’re not just passionate, you’re also strategic - It helps onboard staff faster - It shows your beneficiaries that you’re not guessing If your organisation is growing, struggling with clarity, or applying for funding, you need a Theory of Change that makes sense to humans, not just M&E consultants. I help nonprofits clarify this (without the jargon or the headache). Let me know if your team is due for a Theory of Change reset or if you want to build one that doesn’t collect dust after the proposal is approved. Laura Temituoyo Ede Making strategy make sense – One logic model at a time
Nonprofit Consulting Services
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Every few weeks, I get emails from younger people asking: “I want to start my own nonprofit. Any advice?” Here’s what I’ve learned after investing blood and sweat building Chintan (Environmental Research and Action Group) : 1. Let your work create livelihoods for others—not lifestyles for yourself. This is not a for-profit hoping to become a unicorn. It’s not about scaling fast or optimizing margins. It’s about showing up for real people with real stakes. 2. Don't use the word ‘beneficiary.’ It assumes a hierarchy. But if you’re earning a living, setting the agenda, speaking on panels, and being quoted—let’s be honest: you are a prime beneficiary too. That clarity changes everything. It grounds your intent. And helps you build with accountability, not abstraction. It also adds ‘collaborators’ to your everyday vocabulary. 3. Map the invisible and involve them early. Every sector has those it forgets: differently abled communities, elderly workers, and caste-oppressed women. They may not be your immediate collaborators. But their perspectives will deepen your design and sharpen your ethics. 4. Don’t chase urgency. Sit with root causes. Fast action often feels good, but impact needs painstakingly gleaned evidence, social infrastructure and amplified voice. If you're working on the green economy, gender, or climate, invest in the hard questions. Build the ecosystem, not just your brand. 5. Seek Co-founders : Embrace people who do what you don’t. Every organization needs these three: → Someone who knows the issue → Someone who handles ops → Someone obsessed with compliance (pay them best) If you’re building something that hopes to last, let it be built on honesty. And let that honesty begin with the question: Whose voice is leading this, and whose life is it changing? #BharatiWrites #Chintan #NonprofitLeadership #EthicsInDevelopment #SouthAsia #SocialImpact #LanguageMatters
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The Toughest Ethical Decision I Ever Faced as a Non-Profit CFO Every CFO, especially in the non-profit sector, encounters moments that test their ethics and resolve. For me, one such moment stands out—a decision that wasn’t just about numbers, but about integrity and mission. The organization I was working with had received a significant restricted grant for a high-profile program. But as the fiscal year unfolded, we faced unexpected financial challenges in our general operations. Leadership suggested temporarily "borrowing" from the restricted funds to cover operational expenses, with the intent to replenish them later. It was tempting—the immediate need was urgent, and the program’s launch was still months away. But the ethical red flags were impossible to ignore. Restricted funds come with strings attached—clear donor intent and legal obligations. Using them otherwise, even temporarily, could erode trust with our donors, risk audit findings, and harm our reputation. I stood firm, explaining the financial, legal, and ethical implications to the leadership team and Board. Together, we explored alternative solutions, like renegotiating vendor contracts and accelerating unrestricted fundraising efforts. It wasn’t easy, but we avoided crossing a line that could have long-term consequences for our mission. As non-profit CFOs, we’re stewards of our organizations’ financial health and integrity. Every decision we make reflects on our values and our commitment to transparency and accountability. Have you ever faced a similar ethical dilemma in your career? I’d love to hear how you navigated it—let’s share and learn from each other’s experiences. 💡 #NonProfitCFO #NonProfitFinance #NonProfits #NonProfitLeadership
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File under 'what's keeping Clay up at night lately:' I’ve spent 30+ years in this sector, which means I’ve seen enough "next big things" to fill a landfill. For decades, we’ve cautioned against donor dominance - the risk of a single large checkbook dictating a mission. But today, I’m increasingly concerned about a different kind of influence: the dominance of the "Small Room." Lately, it seems the future of the sector is being discussed in increasingly exclusive, invitation-only settings. Private dinners and high-level summits that often ask us to divert our attention away from the collective work of conferences, community-building, and true collaboration (all while they tell us to collaborate more). I have to ask: Who gets to decide who is in that room? And do those few voices truly speak for the nearly 2 million nonprofits that make up 10% of our private workforce? Look, I’m in a glass house here. I’ve accepted those invitations. I’ve enjoyed the steak and the networking, but I’m becoming much more circumspect about where I sit and whose voice I’m bringing with me. If those rooms don't represent the small-to-mid-sized shops where the real, gritty work happens, then what are we actually accomplishing? This is especially true as we navigate this era of rapid tech expansion. We have deep, established ethical principles for how we work with our donors and each other. We obsess over transparency, intent, and respect in our gift agreements. But are we ceding that ethical responsibility when it comes to our tech platforms? We should be exercising the same level of ethical consideration when vetting our vendors as we do our donors. It cannot just be about the price point or the functionality. We are told every day that AI is the only way forward and that if we don't adapt right now, we’ll be left behind. But as fundraisers, we have to look deeper than the dashboard: - The Ethical Cost: Some of the largest AI platforms are entangled in egregious situations with government contracts that are causing actual harm. - The Environmental Cost: The sheer volume of resources required to power these efficiencies is, in some cases, causing the very environmental harm that many of our organizations are working to prevent. We need to vet our technology with the same diligence we apply to our donors. To the tech partners who are doing it right - those building tools that honor donor autonomy, protect data privacy, and remain transparent about their footprint - we see you. We need your partnership and leadership. But to my fellow fundraisers: Trust your own strength. You are the champions of good. You don't need a magic formula from someone who has never managed a LYBUNT report or navigated a messy board meeting. Your expertise is real. Your mission is vital. Let's make sure the tools and rooms we choose actually serve the humanity and dignity of the work we do every day. #Nonprofit #Fundraising #EthicalTech
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If you are thinking of starting a nonprofit to serve youth, women, and girls, here are a few things I wish I understood earlier. As the founder of Her Initiative I learned that building community-led work is both deeply meaningful and deeply demanding. You will carry vision, people, expectations, and uncertainty often at the same time. These lessons come from the field, not from theory. 1) Get clear on your solution (not just the problem). Passion will open doors, but clarity keeps them open. Be able to explain what you do, who it’s for, and why it works in a simple way. 2) Build systems early funders look for readiness. Funders may believe in you, but they also need to see structure: strong finance processes, governance, safeguarding, documentation, and clear operations. Systems protect your mission and your credibility. 3) Your team will change and that’s part of the journey. Some people will walk with you for a season and then leave. Don’t take it personally. Build roles, processes, and culture that can survive transitions. Be willing to start again when necessary. 4) Learn fundraising as a relationship skill. Fundraising is not begging, it’s building trust. Funders are human, and many people approach them. So be thoughtful. Listen more, ask good questions, and don’t center yourself in every conversation 5) Measure impact beyond activities. Numbers matter, but so does transformation. Track outcomes and real change. Some funders will also want to see and hear from the people your work is impacting be ready to show that evidence ethically and respectfully. 6) Prepare for seasons with no funding. Funding gaps are real. Learn to build partnerships, mobilize community assets, and stay creative without compromising your values or burning out your team. 7) Document everything (it becomes your organizational memory). Keep reports, case studies, photos (with consent), budgets, testimonials, and lessons learned. Good documentation makes your work easier to explain and harder to dismiss. 8) Build your brand intentionally. People will Google you before they meet you. Your website and social media are often your first impression. Make sure they reflect your mission, professionalism, and credibility. 9) Expect failure but commit to consistency. Building from scratch is hard. You will try things that don’t work. Failure will teach you, but consistency will grow you. Keep learning, keep showing up, and keep improving. If you are starting something for your community, please keep going the right partners will find you when your mission is clear and your foundation is strong. #NonProfitLeadership #WomenandGirls
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For nonprofit organizations, grants are a vital avenue for funding their endeavors and driving positive social change. Yet, beyond the meticulous crafting of proposals lies a potent yet often overlooked facet: relationship-building with potential grantors. Establishing and nurturing these connections can substantially amplify the likelihood of securing grants while forging enduring partnerships. Here are some key strategies for nonprofits to cultivate meaningful relationships with funders. 1. Precise Targeting: Conduct comprehensive research to pinpoint grantors whose mission closely aligns with your organization's goals. Tailoring your approach to those with shared values maximizes the chances of resonating with potential funders. 2. Compelling Communication: Craft a clear and compelling narrative that seamlessly weaves your mission, objectives, and impact. Ensure your story resonates with the grantor's ideals and demonstrates how their support can create tangible change. 3. Personalized Engagement: Invest time in understanding a grantor's background and interests. Initiate conversations that highlight specific overlaps between their philanthropic pursuits and your organization's mission. 4. Transparency and Reliability: Foster trust by being transparent about your organization's financials, challenges, and objectives. Clearly articulating how grant funds will be utilized and the projected outcomes reinforces your accountability. 5. Regular, appropriate and timely updates: Keep lines of communication open after initial contact. Share regular progress updates on your projects. But, be cautious not to overwhelm the funder. You can seek creative ways to do this e.g. short personalized video and audio notes. 6. Collaborative Outlook: Frame your relationship as a partnership rather than a transaction. Involve the grantor in decision-making and seek their insights, demonstrating that their role transcends mere financial contribution. 7. Appreciation and Acknowledgment: Express gratitude through thoughtful gestures like public recognition and event invitations. Demonstrating appreciation reinforces the grantor's value as a collaborator. 8. Long-Term Vision: Forge relationships with a view to the long term. Multi-year partnerships can foster stability for your organization and enable the grantor to witness the evolution of their support. 9. Continuous Nurturing: Steward relationships even after the grant concludes. Keep grantors apprised of developments, ensuring their involvement in your organization's journey remains intact. 10. Adaptive Flexibility: Tailor your approach to accommodate individual grantors' preferences, be it in communication style, engagement frequency, or interaction methods. The power of relationships cannot be overstated. These strategies, meticulously applied, can transform potential funders into engaged allies, ushering in sustained financial backing, heightened visibility, and a shared impact on society.
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This month I have noticed a growing trend on my IG feed, the use of AI-generated videos depicting 'people' in horrendous situations of extreme poverty, conflict, or displacement. While these videos are technically impressive and emotionally powerful they are problematic. When humanitarian organizations use AI to fabricate the voice, likeness, and lived experience of vulnerable people, they cross a line that the development sector has spent decades trying to move away from. This use of synthetic suffering is of course constructed to provoke emotion, accelerate conversion, and drive donations but there are serious ethical issues. First, dignity. The individuals represented in these videos do not exist in the form being portrayed. Yet the images often resemble real communities, cultures, and crises. Creating fictionalized victims who plead for help unintentionally reinforces stereotypes, reduces complex human lives to symbols of suffering, and undermines the dignity-centered approaches that responsible development and humanitarian actors have worked hard to establish. Second, authenticity and trust. Nonprofits operate in a trust-based economy. Donors give because they believe organizations are truthful stewards of both funds and stories. When audiences can't distinguish between real documentation and AI-generated scenarios, the credibility of the entire sector is at risk. Even well-intentioned uses of AI can create ambiguity that erode public confidence. Third, emotional manipulation. The humanitarian sector has grappled with critiques around “poverty porn,” guilt-driven appeals, and imagery that instrumentalizes suffering to trigger donations. AI has the potential to amplify this dynamic exponentially. It allows organizations to create an endless stream of emotional content that isn’t connected to real consent, real situations, or real people. Of course there is a room for AI in nonprofit communications. It can support translation, accessibility, data visualization, scenario modeling, and even creative storytelling when used transparently and responsibly. The issue is not the technology itself. The issue is how some irresponsible organizations are choosing to deploy it as they chase conversions. If humanitarian work is fundamentally about solidarity, justice, and human dignity, then marketing practices must reflect those same values. As technology continues to evolve, our ethical frameworks must evolve faster.
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In the nonprofit world, we often think of our mission as our shield. But without strong internal controls and infrastructure, even the most mission-driven organizations are vulnerable. In recent years, we’ve seen multiple cases — embezzlement, phishing, investor fraud, financial mismanagement — across organizations of different sizes and sectors. These are not isolated incidents. And they are not simply “bad actor” stories. In many cases, they are symptoms of something deeper: a lack of investment in internal infrastructure. In regions like ours, where the need is significant, the instinct is often to maximize community outcomes at the expense of organizational capacity. Every dollar is pushed toward programs. Administrative systems are delayed. Oversight structures are underdeveloped. Financial platforms are treated as optional. This must stop. As a CEO who has led a scaling nonprofit (nearly 2X staff, budget and assets) through its own growing pains, I’ve learned this firsthand: controls don’t eliminate the possibility of abuse, but they create a clear framework that reduces the likelihood of fraud or misconduct in the first place. And if something does go wrong, they significantly shorten the window in which it can occur. Strong systems allow for swift detection, timely action, and protection of the mission. Even small teams can take practical steps. Here are six things nonprofit leaders and boards can implement — regardless of size: • Establish active board financial oversight (finance committee or designated financial lead). • Require regular budget-to-actual reporting and review of variances. • Separate key financial duties — entry, approval, and reconciliation — even if a board member must assist. • Implement dual approvals for payments above a defined threshold. • Conduct monthly bank and credit card reconciliations with independent review. • Engage external oversight appropriate to size (CPA review, agreed-upon procedures, or periodic independent review). These are not “big organization” practices. They are stewardship practices. Nonprofits need funding and operating dollars that support internal operations and controls — administrative staffing, financial system platforms, compliance infrastructure, audits or reviews. Funders must recognize that these investments are not overhead waste. They are mission protection. The unseen systems safeguard public trust. Strong board governance is another essential layer. Independent oversight — whether through a board of directors, finance committee, or advisory council — creates transparency and accountability beyond day-to-day operations. Growing organizations will always feel tension between impact and infrastructure. I’ve experienced it. But the lesson is clear: controls do not slow down the mission — they sustain it. Accountability is not about distrust. It is about stewardship. If we care about impact, we must care just as deeply about the systems that protect it.
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I was reviewing a strategic plan. Beautiful document. Impressive graphics. Detailed implementation timeline. One problem: it was just telling them to do more of what they were already doing. No rethinking. No refinement. No clarity on what would actually move the needle. Just a prettier way of saying, “Keep doing everything.” Strategic plans get built in all kinds of ways — sometimes by the executive director, sometimes by a consultant. But the mistake is when they simply reflect what staff and board already believe should be done. That’s how we end up with long to-do lists — disconnected from real community needs and the leverage points that drive real change. If you're a nonprofit leader, here’s the truth: Your strategic plan could be different. It could be grounded in the most important community needs. It could challenge you to stop doing things that don’t make sense. It could focus your team and resources on the few things that will change everything. When we don’t focus on leverage points, we waste resources, burn out staff, and fall short for the people we’re here to serve. Here’s the process we use: 1. Start with people, not just statistics. Don’t just gather data — gather voices. Sit with the people most affected. Hear what’s working, what’s not, and what’s missing. 2. Define the key leverage points for change. Ask why this problem exists. What are the root causes? Where can pressure on the system actually shift the outcome? 3. Gather ideas from the community on how to address those leverage points. Don’t just diagnose — co-design solutions. The people closest to the problem often know what will actually work. 4. Examine your current programs. Which ones address the real leverage points? Which ones don’t? Be honest. It’s okay to let some things go. 5. Develop strategies that live in your zone of genius. You can’t solve everything. But you can do your part powerfully when strategy aligns with your strengths. 6. Break the 5-year vision into annual goals, quarterly rocks, and assigned actions. Don’t skimp on implementation. Getting this right takes a step-by-step plan with real resources and person-hours. And to do it well, the ED can’t carry it all alone. This is how we helped Santa Clara County redesign its jail reentry strategy — leading to an 11% reduction in recidivism among our target population during the first years of implementation. It’s also the process we used with Cradle Cincinnati, strengthening the work they’re doing to eliminate infant mortality by clarifying the key leverage points for change and further developing community-rooted strategies to address them. Because real transformation doesn’t come from doing more. It comes from doing what matters most, and doing it well. Is your plan a to-do list, or a roadmap to real transformation?
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The GoFundMe Saga: A Cautionary Tale about Assumptions in Fundraising You may have heard the rumblings in the nonprofit world about GoFundMe. When GoFundMe auto-created donation pages for 1.4 million nonprofits without asking them first, and followed it up with questionable “solutions,” the backlash was swift. Whether or not their intentions were good is debatable, but what’s clear is that their assumptions missed the mark. They assumed: 🚩 Nonprofits would be grateful for more visibility – but many felt blindsided by pages they didn’t authorize. 🚩 Donors wouldn’t care who set up the page – but donors expect transparency about where their money goes. 🚩 Acting for nonprofits was as good as acting with them – but lack of consent eroded trust. Sound familiar? Let’s make sure we don’t fall into the same trap, acting for donors instead of with them. ⛔️ Don’t assume donors are fine with moving restricted donations to support unapproved programs or needs. ⛔️ Don’t assume it’s okay to speak for the donors instead of with them, sharing their stories without their voice or consent. ⛔️ Don’t assume the ends justify the means when a goal or crisis looms. The GoFundMe story is a reminder: good intentions aren’t enough. Whether you’re a tech platform or a mission-driven organization, ethical shortcuts and unchecked assumptions chip away at the very trust our missions depend on. Consent, clarity, transparency, and accountability aren’t extras – they are essentials. #Fundraising #NonprofitLeadership #Ethics #Trust #Philanthropy