Integrating Feedback in Project Cycles

It is so important to understand and utilize the voice of your customer (VOC). The VOC is esentially the feedback, opinions, preferences, and expectations of customers about your product, service, or brand. We are taught very early on in #leanmanagement about the importance of understanding and integrating customer feedback, needs, and preferences into the product or service development process. Why? Because VOC helps ensure that products or services align closely with what customers truly want and value, reducing waste, increasing quality and increasing customer satisfaction. Many companies collect data...lots of it...but leave out the crucial step of analyzing this collected data, identifying patterns, and drawing actionable insights. Also, they collect data far too late, often after the work has been done instead of getting input at the start of the creative process. So, here are a few guidelines to help you make the most of your customer voice: 1️⃣ Gather VOC at every critical stage: pre-development, during development, post launch and at critical touchpoints. 2️⃣ Identify Patterns and Prioritize Issues: Group similar content and determine which issues or suggestions are most frequently mentioned or have the most significant impact on customer satisfaction. 3️⃣ Contextualize Feedback: Consider when, where, and how the feedback was provided to better interpret its significance. 4️⃣ Quantify Feedback: Assign metrics or scores where possible to quantify feedback. This helps prioritize improvements based on the magnitude of impact. 5️⃣ Root Cause Analysis: Dig deeper to understand the root causes of recurring issues. Sometimes, the stated problem might not be the actual underlying issue. 6️⃣ Link Feedback to Action: Connect the feedback directly to actionable steps. Develop strategies or changes that directly address the issues raised by customers. 7️⃣ Continual Improvement: Use feedback not just for immediate fixes but as part of an ongoing process for continuous improvement. Regularly revisit feedback to track progress and make further adjustments. What other tips can you add?? #voiceofthecustomer #lean #qualitymanagement #customerfeedback #customersatisfaction Image Source: Lucidchart

Getting the right feedback will transform your job as a PM. More scalability, better user engagement, and growth. But most PMs don’t know how to do it right. Here’s the Feedback Engine I’ve used to ship highly engaging products at unicorns & large organizations: — Right feedback can literally transform your product and company. At Apollo, we launched a contact enrichment feature. Feedback showed users loved its accuracy, but... They needed bulk processing. We shipped it and had a 40% increase in user engagement. Here’s how to get it right: — 𝗦𝘁𝗮𝗴𝗲 𝟭: 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 Most PMs get this wrong. They collect feedback randomly with no system or strategy. But remember: your output is only as good as your input. And if your input is messy, it will only lead you astray. Here’s how to collect feedback strategically: → Diversify your sources: customer interviews, support tickets, sales calls, social media & community forums, etc. → Be systematic: track feedback across channels consistently. → Close the loop: confirm your understanding with users to avoid misinterpretation. — 𝗦𝘁𝗮𝗴𝗲 𝟮: 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Analyzing feedback is like building the foundation of a skyscraper. If it’s shaky, your decisions will crumble. So don’t rush through it. Dive deep to identify patterns that will guide your actions in the right direction. Here’s how: Aggregate feedback → pull data from all sources into one place. Spot themes → look for recurring pain points, feature requests, or frustrations. Quantify impact → how often does an issue occur? Map risks → classify issues by severity and potential business impact. — 𝗦𝘁𝗮𝗴𝗲 𝟯: 𝗔𝗰𝘁 𝗼𝗻 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 Now comes the exciting part: turning insights into action. Execution here can make or break everything. Do it right, and you’ll ship features users love. Mess it up, and you’ll waste time, effort, and resources. Here’s how to execute effectively: Prioritize ruthlessly → focus on high-impact, low-effort changes first. Assign ownership → make sure every action has a responsible owner. Set validation loops → build mechanisms to test and validate changes. Stay agile → be ready to pivot if feedback reveals new priorities. — 𝗦𝘁𝗮𝗴𝗲 𝟰: 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 What can’t be measured, can’t be improved. If your metrics don’t move, something went wrong. Either the feedback was flawed, or your solution didn’t land. Here’s how to measure: → Set KPIs for success, like user engagement, adoption rates, or risk reduction. → Track metrics post-launch to catch issues early. → Iterate quickly and keep on improving on feedback. — In a nutshell... It creates a cycle that drives growth and reduces risk: → Collect feedback strategically. → Analyze it deeply for actionable insights. → Act on it with precision. → Measure its impact and iterate. — P.S. How do you collect and implement feedback?

Feedback can turn an average organization into a powerhouse. 📈  As a Chief Executive, harnessing effective feedback loops is key to driving continual improvement and alignment.  Here’s how to do it: 1. Set Clear Objectives: What are you aiming for? Whether it’s boosting team performance or uplifting product quality, clarity is essential. 2. Cultivate Open Communication: Foster an environment where all voices are heard. Regular meetings or digital platforms can bridge communication gaps. 3. Schedule Regular Check-Ins: One-on-ones and team meetings keep the pulse on progress and challenges, enabling timely realignments. 4. Leverage Surveys: Use surveys or questionnaires to extract valuable insights from employees and stakeholders. This data can highlight areas needing attention. 5. Act on Feedback: Analyzing feedback is just the start; implementing change communicates that feedback is respected and valued. 6. Build a Feedback Culture: Acknowledge and reward constructive feedback. When leaders exemplify its importance, it becomes a norm. 7. Use Technology Wisely: Feedback tools streamline processes, ensuring efficiency and impact. 8. Invest in Training: Equip your team with skills to deliver feedback that’s constructive, not discouraging. Master these steps and watch your organization's culture and performance soar. Ready to dive deeper into any particular step? Let’s discuss! For more posts like this, follow me @ https://lnkd.in/gnrwyZtR

Last week, a mentee came to me after her annual review. Her feedback was good — specific enough to sting a little. She walked out with every intention of acting on it. I asked her one question: "What's different on your calendar this week?" She paused. Nothing was different. That's where feedback dies — not in the reading of it, but in the week after, when life resumes and the document closes. Understanding feedback and acting on it are two completely different skills. Most people only practice one. Here's what I told her to do instead: 𝟭/ 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗲𝘃𝗲𝗿𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝗶𝗻𝘁𝗼 𝗮 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 "Be more strategic" tells you nothing. This does: take the project you're leading and present how it accelerates a priority your organization cares about — before your next leadership meeting. Specific. Timely. Actionable. For every piece of feedback, ask: what does this look like in practice? 𝟮/ 𝗔𝗱𝗷𝘂𝘀𝘁 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀 If it doesn't make it into your goals, it's not going to happen. Don't create a separate "development item" that lives outside your work — embed it into the goal itself or into how you'll achieve it. If the feedback is "delegate more and develop your team," don't just note it. Update your existing goal to: 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘗𝘳𝘰𝘫𝘦𝘤𝘵 𝘟 𝘣𝘺 𝘘3, 𝘸𝘪𝘵𝘩 𝘵𝘸𝘰 𝘵𝘦𝘢𝘮 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵𝘭𝘺 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘬𝘦𝘺 𝘸𝘰𝘳𝘬𝘴𝘵𝘳𝘦𝘢𝘮𝘴. Same goal. The feedback is now inside it. 𝟯/ 𝗖𝗵𝗮𝗻𝗴𝗲 𝘄𝗵𝗮𝘁'𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿 Your calendar is your priorities made visible. If the change you need to make doesn't appear there, it won't happen. If the feedback is "scale your impact by partnering across the organization," don't wait for opportunities to show up. Schedule 1:1s this week with leaders in adjacent teams to learn their priorities. What's on your calendar next Monday tells you more about your intentions than anything you wrote in your development plan. 𝟰/ 𝗧𝗲𝗹𝗹 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 Share what you're working on with a peer, a mentor, or your manager. Not for accountability theater — because saying it out loud makes it real. And it invites the micro-feedback you'll need along the way. 𝟱/ 𝗦𝗲𝘁 𝗮 𝟵𝟬-𝗱𝗮𝘆 𝗰𝗵𝗲𝗰𝗸-𝗶𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 Not "am I trying harder?" — what's actually different in what you do? If the answer is nothing, the feedback is already expiring. The annual review is a gift. Most people open it, admire it, and put it back in the box. If nothing changes in what you do, the outcome is likely to be the same. What’s one change you’ve actually put on your calendar this year? PS: If you know someone in the middle of their review cycle — send this their way. --- Follow me, tap the (🔔) Omar Halabieh for weekly Leadership and Career posts

The most dangerous kind of feedback isn’t the harsh kind. It’s the kind that sounds fine but changes nothing. Leaders waste hours repeating the same points, wondering why nothing sticks. It’s not laziness on your team’s part. It’s that your words aren’t sparking movement. Here’s what separates feedback that shifts behaviour from feedback that disappears into thin air: 1. Trust before talk:  No trust, no change. People listen with half an ear when they feel judged. 2. Precision over politeness:  “Work on your communication” is vague. Try: “When updates are last-minute, the team scrambles. Sharing earlier would prevent the chaos.” 3. Show strengths before gaps:  When you acknowledge what’s working, people are more willing to improve what isn’t.  For example: “Your presentation was clear and engaging. Adding data at the start would make it even more convincing.” 4. Behaviours, not labels:  Telling someone they’re careless won’t change anything. Showing them the specific action that caused the mistake might. And here are extra ways to make feedback actually land: ➡️Pick the right timing. Feedback in the middle of stress or conflict rarely gets heard. Wait until people are calm enough to absorb it. ➡️ Frame it as a possibility. Instead of only pointing to what went wrong, highlight the potential you see. People lean in when they feel you believe in them. ➡️ Make it a dialogue. Ask “How do you see it?” or “What could help you here?” Feedback works best when it becomes a shared problem-solving moment. ➡️ Anchor to purpose. Connect the feedback to the bigger picture: “When reports are clear, the client trusts us more.” Purpose creates motivation. ➡️ Balance the emotional tone. A steady, calm delivery helps the person stay open. If you sound irritated or rushed, the message gets lost. ➡️ Close with next steps. Clarity comes from knowing exactly what to try next and when you’ll review it together. Feedback is either a lever for growth or a loop you get stuck in. The choice is in how you deliver it. When you give feedback, do you focus more on safety, clarity, or motivation? #feedback #difficultconversations #work

Navigating the product development process is a bit like guiding a frog through its habitat - close observation and adaptation to feedback are essential. This approach not only aligns products with user needs but also significantly improves resource efficiency. 𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐢𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 - MDP Creation: Start by launching a Minimal Desirable Product - this serves as your basic model to initiate user interaction. - User Observation: Monitor how users interact with the MVP. Do they find it intuitive? Are there unforeseen issues? - Feedback Collection: Actively seek user feedback through surveys, direct observations, and interviews to gather valuable insights for improvement. - Iterative Design: Refine and enhance the product based on this feedback, focusing on features that genuinely add value. - Continuous Improvement: Maintain a cycle of feedback and improvement, ensuring the product remains relevant and effective over time. 𝐀𝐛𝐨𝐮𝐭 42% 𝐨𝐟 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐅𝐀𝐈𝐋 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐧𝐨𝐭 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭 𝐟𝐢𝐭 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐬𝐢𝐠𝐧 - High Failure Rates: According to CB Insights, one of the top reasons startups fail is a lack of market need for their product. About 42% of startups cited "no market need" for their product as the primary reason for their failure. - Wasteful Spending: Harvard Business Review highlights that many companies waste money developing features that users don’t want. Studies suggest that approximately 35% of features in a typical system are never used, and around 19% are rarely used. 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐚 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤-𝐎𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 - Increased User Satisfaction: Products developed with user input are more likely to meet the actual needs and preferences of the target audience. - Cost Efficiency: Reducing time spent on unwanted features saves money and directs resources towards more impactful developments. - Enhanced Adaptability: A feedback loop facilitates quick pivots and adjustments, which is crucial in the fast-paced market environments. 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 - Continuous Commitment: Integrating continuous user feedback requires dedication and can be resource-intensive. - Handling Negative Feedback: Developers must be prepared to receive and constructively use negative feedback, which can sometimes lead to significant changes in the project scope. 🔄 How do you integrate user feedback into your product development process? What lessons have you learned from observing user interaction with your products? #innovation #technology #future #management #startups

Feedback without action? Wasted opportunity. Here’s how to change that.👇: Here’s how to turn feedback into real, actionable steps: 1️⃣ Listen with an Open Mind ➟ The first step to turning feedback into action is truly hearing it.   ✅ Take a deep breath, focus on understanding, and ask questions for clarity if needed. 2️⃣ Separate Emotion from Information ➟ Focus on the content, not the delivery.   ✅ Jot down key takeaways objectively, leaving emotions out. Review it later when you’re calm. 3️⃣ Identify Key Themes ➟ Look for patterns in your feedback.   ✅ Notice if similar feedback comes up frequently—this is where small changes can lead to big improvements. 4️⃣ Prioritize What Matters Most  ➟ Not all feedback requires immediate action.   ✅ Use the “80/20” rule: focus on the 20% of feedback that will drive 80% of your growth. 5️⃣ Set Clear, Achievable Goals  ➟ Transform feedback into specific, actionable goals.   ✅ Instead of “communicate better,” set a goal to “speak up in meetings once per week” or “clarify tasks with teammates.” 6️⃣ Create a Plan and Timeline ➟ Real progress comes from consistent action.   ✅ Use a tool like a calendar or task app to track your progress and stay accountable to your timeline. 7️⃣ Follow Up and Ask for Feedback ➟ Growth is ongoing, and feedback should be too.   ✅ Schedule regular check-ins with a mentor or manager to review your progress and get updated feedback. 📌 PS...Remember, feedback is only as valuable as the action you take from it. ♻️ Share this with your network to help them give better feedback too! 🚀 Follow Harry Karydes for more daily tips to lead high-perfomring teams through mindset, habits and systems. 🔥 Do you want a high-res pdf of 125 of my top infographics? ➡ Go Here: https://lnkd.in/gaewRGyj

Product managers, you don’t need more feedback. You need better feedback. PMs aren’t suffering from a lack of input. They’re buried in it. Slack pings. Support tickets. Sales call recaps. NPS comments. Everyone has an opinion. The real challenge? Turning that noise into clarity. Here’s how to get better feedback—and make it count: 1️⃣ Anchor to outcomes Don’t just log what users say. Ask: “What are they trying to achieve?” Better feedback connects to user goals and business impact. 2️⃣ Look for patterns, not volume The loudest voice isn’t always the most important. Prioritize feedback that’s recurring, cross-functional, and high-value. 3️⃣ Standardize your intake Use structured forms, templates, or playbacks. Unstructured input creates chaos. Consistency reveals signal. 4️⃣ Close the loop Tell stakeholders how feedback was used—or why it wasn’t. This builds trust and improves the quality of future input. Because insight isn’t about hearing more. It’s about understanding better. -- 👋 I’m Ron Yang, a product leader and advisor. Follow me for insights on product leadership & strategy.

Feedback loops determine how fast organizations improve Improvement speed is rarely limited by talent. It is limited by feedback quality and timing. Research shows that organizations with tight, accurate feedback loops correct faster, make fewer repeated mistakes, and adapt more effectively than those relying on periodic reviews or delayed reporting. Slow feedback equals slow learning. What research shows Studies in organizational learning and performance management indicate that rapid feedback significantly improves accuracy and execution. Delayed or indirect feedback weakens cause-and-effect understanding, making it harder to know what actually worked. Research also shows that feedback loses effectiveness as time passes. The longer the gap between action and feedback, the lower the learning value. Study-based situations Situation 1: Product development Research found that teams receiving immediate user feedback iterated more effectively and avoided costly late-stage changes. Teams relying on quarterly reviews accumulated errors. Situation 2: Performance management Studies on employee performance show that real-time feedback improved outcomes more than annual or semiannual reviews. Frequent, specific feedback reduced repeated mistakes. Situation 3: Strategic execution Research on execution systems shows that organizations reviewing leading indicators weekly corrected course earlier than those reviewing lagging indicators monthly. How effective leaders strengthen feedback loops They shorten time between action and review They focus feedback on specific behaviors and metrics They prioritize leading indicators They remove intermediaries that distort information Organizations do not improve by intention. They improve by feedback.

What users say isn't always what they think. This gap can mess up your design decisions. Here's why it happens: → Social desirability bias. → Fear of judgment. → Cognitive dissonance. → Lack of self-awareness. → Simple politeness. These factors lead to misinterpretation of user needs. Designers might miss critical usability issues. Products could fail to meet user expectations. Accurate feedback becomes hard to get. Biased data affects design choices. To overcome this, try these strategies: 1. Create a comfortable environment: Make users feel at ease. Comfort encourages honesty. 2. Encourage thinking aloud: Ask users to verbalize thoughts. This reveals their true feelings. 3. Use indirect questions: Avoid direct queries. Indirect questions uncover hidden truths. 4. Observe non-verbal cues: Watch body language. It often tells more than words. 5. Triangulate data: Use multiple data sources. This ensures a complete picture. 6. Foster honest feedback: Build trust with users. Trust leads to genuine responses. 7. Analyze discrepancies: Compare what users say and do. Identify and understand the gaps. 8. Iterate based on findings: Refine your design. Continuous improvement is key. 9. Stay aware of biases: Recognize potential biases. Work to minimize their impact. 10. Keep testing: Regular testing ensures alignment. Stay connected with user needs. By following these steps, designers can bridge the gap between user thoughts and statements. This leads to better products and happier users.