Networking for Social Media Managers

I've tested 1,000+ LinkedIn DMs. (Save these 4 steps + scripts) Well, actually the number of DMs tested is around 5,000, Since I am collabing with Aaron Reeves. We’ve fused our knowledge to create a DM structure that just works. No fluff, just results. Here's the proven framework: 1. The Connection Keep it simple - send it blank. Follow this process: ↳ Connect with their team first ↳ Build mutual connections ↳ Use a value-based headline A blank request often converts better. 2. The Trigger Don't reach out randomly. Look for these 4 high-converting signals: ↳ Content Engagement (They know you) ↳ Role Changes (New priorities) ↳ Headcount Growth (Scaling pains) ↳ Product Launches (Training needs) Pro tip: Combine triggers for better results. 3. The Implication     Match your message to their moment: Example: "Sam - noticed the sales team has grown by 12 reps in 4 months. Imagine there's a focus on how you can coach each rep 1-1." Relevancy wins every time. 4. The Ask     Start conversations, don't sell. Use these proven frameworks: ↳ Curiosity: "Would you be open to sharing..." ↳ Process: "Mind if I ask about your approach..." ↳ Collaboration: "Worth comparing notes?" If you do this you’ll see your reply rate fly up. ---- Enjoy this? ♻️ Repost it to your network and follow Aaron Reeves & Morgan J Ingram for more content like this

You don’t need to attend awkward networking events to build connections. Here are 10 ways to network online (from your couch) to land your dream job, mentorship or just to stay in touch: 1. Start with warm calls, not cold DMs Reaching out to strangers is intimidating. So, begin with people you already admire or respect: past colleagues, old classmates, mentors, or anyone you’ve gotten value from. Reach out, share your goals, ask for advice, or simply reconnect. — 2. Build (or join) a 3-6 person mastermind Invite people you admire to check in monthly or quarterly. Ask 3 simple questions in each meeting: • What’s your biggest win? • What’s your biggest challenge? • How can we help each other? This becomes your personal board of advisors, and their networks become yours, too. — 3. Make intros within your own network Instead of always trying to add new people, try connecting two people you already know. It builds goodwill, and often sparks reciprocity. Some of my best opportunities came from introductions I made first. — 4. Be the tortoise, not the hare Strong networks aren’t built in a week. They come from consistency, trust, and staying top of mind. Check in. Celebrate small wins. Be helpful, even without asking for anything.  — 5. Send snail mail Want to stand out in a sea of LinkedIn messages? Send a handwritten card or even a fun comic with a note. The person will always remember your “extra” effort. — 6. Elevate the interaction • Only chatted with someone online? Try a call. • Had a few calls? Try a Zoom meeting. • Know them over Zoom? Meet up in person. Each upgrade strengthens the connection. — 7. Pick one platform to dominate Instead of being everywhere, go deep somewhere. For example, if it’s LinkedIn: • Endorse people • Write thoughtful comments • Share niche insights your network actually values   This depth pays off more than shallow visibility. — 8. Curate, don’t just connect Curate the best insights, tools, or articles in your niche, and share them regularly. You’ll become a trusted source people keep coming back or referring to. — 9. Do something fun together Shared activities build bonds. This could be as simple as playing a game, joining a sweepstakes, or co-hosting a webinar.  People remember who made them feel something. — 10. Swipe right (yes, really) Apps like Shapr or Invitly are designed for warm outreach — you match with people who want to meet others. It’s cold networking without the awkwardness. Networking isn’t about pitching. It’s about planting seeds. Start with one person. Reach out. Reconnect.  Then keep showing up, helping others, and making connections that count.

🤦🏼♀️You don’t know what networking is. Sending a cold dm to a stranger on LinkedIn isn’t networking, it’s asking a stranger for help. It’s telling someone you need a job. And that’s fine and you need to do that but don’t get it twisted that is NOT networking. 🟢Networking is building relationships. 🟢Networking is getting to know other people. 🟢Networking is not about YOU. Here are some tips on how to network 1. Shift Your Mindset 🧠 Give first: Don’t just ask for favors; ask, "How can I support you?" or share helpful resources.   2. Be Selective 📈 Quality over quantity: One meaningful conversation is better than cold emailing 50 cards strangers. Personalized outreach: Never send a generic connection request. Add a note mentioning a shared interest, a recent article they wrote, or a mutual connection.   3.Long-term focus 📆 Networking is a marathon. Cultivate relationships before you actually need a job or a favor.     4. Be Ready 💃 Have your pitch down. Know your unique value proposition. Be memorable. 5. Leave the house 🚗💨 Go to in person industry events, conferences and happy hours. Play pickle ball. Go with your friend to their work event. Join a chamber of commerce. Make friends at a café. 6. Don’t be shy 🤝 How to break the ice: Approach people standing alone or in groups of three (they are easier to enter than pairs). Introduce yourself simply and ask open-ended questions like, "What brought you out here tonight?" or "What exciting projects are you working on?" 7 Follow Up 📱 The 48-hour rule: Always follow up within 48 hours of meeting, send a thank you note or a thank you. Better yet send an article or resource that connects back to the conversation you had. (Go back to step 1 be a resource) Mention something specific you discussed (e.g., "I loved hearing about your experience transitioning into tech") to jog their memory   8. Be active on social 👩🏼💻media: Share industry insights, comment on others' posts, and reach out to professionals for 15-minute informational interviews.   9- Nurture consistently 🎯 Check in occasionally with a quick text or email just to share a relevant article, say congratulations on a milestone, or see how they are doing   10- It’s not about YOU🤗Networking is about building a relationship that is mutually beneficial. GIVE VALUE. #howtonetwork #careeradvice #jobsearchtips #linkedin

How to build relationships with industry leaders, hiring managers & recruiters (without being annoying) A while back, I wanted to connect with a well-known tech leader. I could’ve sent a cold DM, but I knew it’d get ignored. Instead, I played the long game. I showed up in their comments, shared their insights, and even referenced their work in my posts. Months later, they followed me back—and now we chat regularly. Here’s what worked (and how you can use it to connect with industry leaders, hiring managers, recruiters, and peers 👇): 1. Engage before you approach → Comment on their posts thoughtfully (not just “great post!”) → Share their insights with your own perspective → Show up consistently—one comment won’t cut it 2. Be valuable, not needy → Instead of asking for advice, offer something useful → If they run a newsletter or community, help promote it → Answer questions in their comment section—show you’re engaged 3. Move from fan to peer (or candidate to colleague) → Start sharing content in the same space → Reference their work and add your own spin → Tag them when relevant, not just for attention 4. Play the long game → Relationships aren’t built overnight—be patient → Keep adding value without expecting immediate returns → Over time, they’ll notice you—and that’s when real connections happen This isn’t just for big names. It works with recruiters, hiring managers, and industry peers too. Most people spam DMs and wonder why they get ignored. The smart ones? They show up, engage, and become part of the conversation. - LinkedIn can open doors you didn’t even know existed—but most people never use it to its full potential. Don’t be like most people. Start showing up, engaging, and building real relationships today. Your next opportunity could be one conversation away.

You don't need to send 50 cold messages to strangers. You need to show up where your people already are. Here's how I approach it (and honestly, it's simpler than you think): 💜 Start with likes – I know, sounds basic. But when you consistently like someone's content, they notice. You're on their radar now. 💬 Then add thoughtful comments – Not "Great post!" but something real. Share your take, add value, ask a genuine question. This is where people start remembering your name. 🤝 Send connection requests to people you've engaged with – They've already seen you around. Now you're not a random face, you're someone who gets their content. ✉️ DM with intention – Once you're connected, say something specific. Compliment their recent post, mention something you both care about. Make it feel like a real conversation, not a pitch. ☕ Suggest a coffee chat – If the conversation flows well, take it off the platform. Virtual coffee chats have led to some of my best collaborations. 🎯 Collaborate when it feels right – Co-create content, do a LinkedIn Live together, feature each other's work. This is where your network turns into your community. Your personal brand grows when you're genuinely interested in others, not just interesting to others. The connections that matter? They start with you showing up, being helpful, and staying consistent. P.S. Want to build a personal brand that attracts the right connections? DM me for a free consultation call. #PersonalBranding #LinkedInNetworking #ContentCreators #CommunityBuilding #NetworkingTips #LinkedInGrowth #AuthenticConnections

"I hate networking." I hear this all the time. And I get it. The idea of walking up to strangers at events, making small talk, and asking for favors feels forced and uncomfortable. But here's the truth: networking doesn't have to feel like networking. Here's how to build genuine connections without being awkward: Start with warm connections. Don't cold message strangers on LinkedIn. Start with: → Former colleagues → Alumni from your school → Mutual contacts who can introduce you → People you've worked with before These conversations are easier because there's already a foundation. Lead with offering value, not asking for favors. Don't start with: "Can you help me find a job?" Start with: "I saw your post about [topic] and thought you might find this article interesting." Or: "Congratulations on your new role! I'd love to hear how it's going." Give first. Ask later. Use LinkedIn to build relationships before asking for anything. Don't send a connection request and immediately ask for something. Instead: → Engage with their posts (thoughtful comments, not just "Great post!") → Share their content when it's relevant → Send a message just to catch up, no agenda Build the relationship over time. When you do reach out, make it easy for them. Don't say: "Can I pick your brain?" Say: "I'd love to hear about your experience at [Company]. Would you be open to a 20-minute coffee chat? I'm happy to work around your schedule." Be specific about what you're asking for and respect their time. Schedule "informational coffee chats" instead of calling it networking. Reframe it in your mind. You're not networking. You're: → Learning from someone's experience → Having a conversation about your industry → Building a relationship with someone interesting Take the pressure off yourself. Follow up and stay in touch; don't just reach out when you need something. After the conversation: → Send a thank you note within 24 hours → Share an article or resource they might find useful → Check in every few months (congratulate them on wins, share updates) Stay on their radar in a genuine way. The best networking doesn't feel transactional. It feels like building real relationships with people you respect. And those relationships? They're the ones that actually lead to opportunities. Save this post so you're ready to network without the awkwardness.

A healthcare company recently asked me an interesting question: "how would you teach sellers to social sell with LinkedIn?" Here's a summary of my thinking: 1) Get into the habit of posting. Share your perspectives from conversations with buyers. Share what you're seeing. Mistakes being made. Cool things you're seeing teams do. ... this will feed into point 3 2) Be a "reply guy" Who are the big names in your space? (With a bajillion followers posting insightful stuff) Comment on their posts. They have the visibility - use it. Who are folks posting about topics connected to what you do? They don't need to be big names. Comment on their posts too! This will be more natural because the connection to "your thing" will be easier. Thoughtfully respond to their posts with your own perspective. Not AI generated summaries. Not "agree" slop. Like actually sit and have a POV. Disagree even! You job is to add to the conversation with either humor... or helpfulness. 3) As you do outbound to your prospects via other channels, connect with them on LinkedIn. Send a thoughtful note w the connect that connects back to why you reached out to them via other channels. Note that you're reaching out via other channels. When they connect - the social feeds will prioritize your content as a new connection. This adds surround sound to your outreach by putting your thinking in their feed > their inbox. 4) Once they've connected... don't aggressively pitch. Yes... if your thing is just sooo relevant and the timing is just perfect... sure. But remember. Social media isn't a direct response engine. It's a place for making connection. Your sales job will extend beyond your current role. You want to build network > being another seller annoying them in another channel. Seek to learn, and help them learn as well (and no... they don't want to check out your post/webinar/etc.... this is weird behavior) 5) Don't overdo it If they're not responding.. that's ok. Last thing you want is to have your connection removed. Keep posting content. These 5 steps do something simple: 1) They show you're a real person with something to bring to the table 2) It creates an opportunity to nurture 3) It gives a lower pressure way to engage with you 4) It amplifies your other outreach to say "I really am a person and I wanna talk to you" I'm certainly not the "expert" here... I look to people like Darren McKee who are phenomenal about nurturing the folks that engage and humanizing outreach with 1:1 techniques like selfie videos. But, thought this could be helpful as you consider leaning into LinkedIn beyond another place to spam people.

Networking isn't just about making connections; it's about creating value for those in your network. A common mistake is to reach out to connections only when you need something. Instead, focus on contributing to your network first. Share useful content, offer help, and make introductions that benefit others. For example, when you connect with someone, research their role and challenges. Share relevant articles or insights that might help them. Ask, "How can I help you?" This simple question can go a long way in building trust and fostering meaningful relationships. Making introductions within your network can also be incredibly valuable and appreciated. Starting early and consistently offering value builds a solid foundation for your network. Your posts, thoughts, and advice not only enrich your connections but also position you as a valuable resource. By focusing on creating value first, you build stronger, more meaningful connections over time. What strategies have you used to provide value to your network? #Networking#ValueCreation #TechLeadership

“Trust is built when people speak well of you in rooms you’re not in.” I am inundated at the moment with messages offering to find me new clients. A new service, a piece of tech and all usually involving AI. These strangers are after my money! But I know where my next deal will come from, and I don't need to pay a "carpetbagger" to help. For as long as I can remember, my new business has always come from my network, either directly or through an introduction. "𝐘𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐬𝐩𝐞𝐚𝐤 𝐰𝐢𝐭𝐡 𝐑𝐮𝐬𝐬𝐞𝐥𝐥. 𝐈'𝐦 𝐬𝐮𝐫𝐞 𝐡𝐞 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩" But of course, for this approach to work, you must build and maintain a network. You must create trust and clearly express your ask. You must be visible and approachable. You must be trusted. To help you and those in your network, I have written this article, breaking down seven practical steps to optimise your networking, built from years of experience growing global communities through Scottish Business Network and working across international markets. In the article, I focus on what actually drives results: clear intent, relevant connections, adding value, active listening, consistent follow-up, making introductions, and building long-term relationships. If you are serious about improving your networking strategy, personal brand, and business development, this is worth a read because small shifts in how you approach networking can have a disproportionate impact on outcomes. This advice is relevant for the entrepreneur building their business, the undergraduate starting their career and those who have suddenly found themselves losing their job. Please share, and hopefully, between us, we can help someone in need. What will you do differently this week to strengthen your professional network and build relationships that actually create opportunities?

𝐀 𝐟𝐞𝐰 𝐲𝐞𝐚𝐫𝐬 𝐚𝐠𝐨, 𝐈 𝐚𝐭𝐭𝐞𝐧𝐝𝐞𝐝 𝐚 𝐥𝐚𝐫𝐠𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞. 𝐇𝐮𝐧𝐝𝐫𝐞𝐝𝐬 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐞𝐫𝐞 𝐞𝐱𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐫𝐝𝐬, 𝐚𝐝𝐝𝐢𝐧𝐠 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐚𝐧𝐝 𝐦𝐨𝐯𝐢𝐧𝐠 𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡𝐢𝐧 𝐦𝐢𝐧𝐮𝐭𝐞𝐬. 𝐈𝐭 𝐟𝐞𝐥𝐭 𝐥𝐢𝐤𝐞 𝐬𝐩𝐞𝐞𝐝 𝐝𝐚𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬. By the end of the day, my pocket was full of business cards, but I couldn’t remember half the conversations. That’s when it hit me: networking isn’t about collecting names, titles, or LinkedIn connections. It’s about building relationships that actually matter. Here’s what I learned the hard way: - When you treat networking as a numbers game, you end up with contacts, not connections. - When you reach out without a clear purpose, people can sense it—and the conversation rarely goes far. - When you don’t nurture relationships over time, they fade away before any real value is created. So what works instead? - Adopt a value-first mindset. Before reaching out, I ask myself, “How can I contribute to this person’s journey before asking for anything?” Sometimes it’s sharing an article, making an introduction, or just offering encouragement. - Prepare before connecting. A little research goes a long way. Personalizing a message shows genuine respect for someone’s time and creates a much stronger first impression. - Maintain relationships. I’ve learned that small, consistent touches—congratulating someone on a promotion, commenting thoughtfully on their posts, or checking in periodically—make a big difference in keeping connections alive. Over time, I’ve discovered that quality connections always outweigh quantity. The few meaningful relationships I’ve nurtured have opened more doors, created more opportunities, and led to more collaboration than any pile of business cards ever could. 𝐒𝐨, 𝐈’𝐦 𝐜𝐮𝐫𝐢𝐨𝐮𝐬, 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠? 𝘞𝘩𝘢𝘵’𝘴 𝘸𝘰𝘳𝘬𝘦𝘥 𝘣𝘦𝘴𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘪𝘯 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘨𝘦𝘯𝘶𝘪𝘯𝘦, 𝘭𝘰𝘯𝘨-𝘵𝘦𝘳𝘮 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴? #NetworkingStrategy #ProfessionalGrowth #BusinessRelationships #CareerDevelopment #LinkedInTips #RelationshipBuilding #CoachIshleenKaur #InternationalBusinessCoach LinkedIn News LinkedIn News India LinkedIn for Small Business