Bidding Guides

Bid strategy is the core function you choose to control your cost efficiency. Different bid strategies can affect your bids and your cost differently.

Prioritize your marketing goals, then automatically deliver ads toward these goals based on your selected optimization settings.

Specify conversion events and get charged by the amount of conversions.

Bid on a predicted unique audience reach for your ads on Facebook and Instagram and control display frequency.

Bid multipliers let you reduce the audience segmentation you need because they help you maintain a nuanced bidding strategy within a single ad set with one targeted audience.