Guides

Learn how to send events to the Conversions API, handle dropped events and batch requests, and confirm that your events have arrived.

If you offer the Meta Pixel to your clients, add Conversions API functionalities. Learn how to set up our server events as part of your platform.

Use the Zapier automation platform to send events to our Conversions API. Use Facebook’s Zapier app to automatically send events every time something changes in your data source.

Use the Conversions API to collect key web and offline event data shared from a server that you set up on the Google Cloud Platform. Learn how to implement the Conversions API.

Learn about Meta Business SDK advanced features designed especially for Conversions API users: Asynchronous Requests, Concurrent Batching, and HTTP Service Interface.

Step-by-step guide to implement the Conversions API. Instructions for Direct Integration and Integration as a Platform.

An overview and step-by-step guide for configuring and implementing the Conversions API Gateway. Also includes instructions for troubleshooting and monitoring.

A step-by-step guide for implementing a Conversions API Gateway setup using AWS App Runner.

Step-by-step guide for connecting data sources managed by different Meta Business Accounts to the same Conversions API Gateway instance.

This API allows developers to programmatically manage accounts, data sources and other configurations of a Gateway instance.