LinkedIn Live Events

I’ve been having lots of conversations about LinkedIn for events from organisers wanting to drive visibility and engagement, to exhibitors heading to upcoming tradeshows, and everyone in between. Whether you’re hosting, exhibiting, or attending LinkedIn can help you get more out of every event: ✨ More visibility 🤝 More connections 📈 More business outcomes Yet LinkedIn is often underused in the event space. A one-and-done post. A quick thank you. A flurry of activity... then silence. But here’s the thing: the event isn’t the beginning and it shouldn’t be the end. To get the most value, LinkedIn should be part of your strategy before, during and after the event. Here’s how to make the most of it: 🌠 1. Be LinkedIn Event Ready Your profile and company page shape your first impression often before anyone meets you. They should tell a clear, credible story that aligns with your event involvement. Organiser Tip: Create a LinkedIn Brand Kit for your speakers, exhibitors, and team – banners, hashtags, talking points, and example posts. Exhibitor Tip: Use an event-themed banner to show your stand details or branding. 🌠 2. Build Relationships Before the Event The most valuable connections rarely start cold on event day. The lead-up to the event is prime time to increase visibility, build familiarity, and position yourself as someone worth connecting with or visiting at the stand. Organiser Tip: Spotlight speakers, exhibitors, and sessions early and use tags to amplify. Exhibitor Tip: Shortlist people you want to meet - clients, prospects, collaborators, media and start connecting early. 🌠 3. Maximise the Event Experience Use LinkedIn to take people behind the scenes, amplify moments as they happen, and make your presence visible to those who couldn’t attend. Organiser Tip: Have someone live post from the floor, tagging participants and sharing session soundbites. Exhibitor Tip: Make it easy for people to connect with you it creates immediate pathways to keep the conversation going. 🌠 4. Keep the Momentum Going This is the stage where most people go quiet, but this is when the real relationship-building begins. Use LinkedIn to keep the conversation going. Share your takeaways. Follow up with new connections. Repurpose content into future posts. Organiser Tip: Share a highlight post and set the stage for what’s next even a “Save the Date” works. Exhibitor Tip: Send a personalised follow-up message referencing your chat. 🌟 Key Takeaways LinkedIn is one of the most powerful tools you have to extend your event beyond the room. It allows you to build relationships before the first handshake, stay visible throughout the event and strengthen credibility and connection long after the banners are packed away. And if you'd like support to develop your own LinkedIn event strategy that's more than one and done, I’d love to help. Because showing up is just the beginning. #linkedin #events #eventmarketing

A few days ago, someone asked me about our approach to LinkedIn Lives. I’m sharing what we’ve learned and why it’s become a cornerstone of our strategy at Factors.ai. 🎯 What do we do? We host two LinkedIn Lives weekly, one from Srikrishna's and one from my profile. We get massive visibility and fantastic brand awareness. 🎯 Why it works (and why it might not)? 1. Founder-led = Higher impact When founders are front and center, it builds trust and drives engagement. But it is time-intensive: planning, dry runs, and follow-ups. You must fully commit for it to succeed. 2. One person owns it all One team member handles everything: guest outreach, agendas, and dry runs. Janhavi leads the charge now, but Priyanka built the foundation early on. 3. The ripple effect is real. More followers → more engagement → even more followers. Featuring guests with big followings amplifies this cycle. 4. Revenue Is hard to measure Lives are ungated, making ROI hard to track. Focus on influence and visibility over direct revenue impact. 🎯 How do we do it? → Plan topics and guests quarterly. Strategically choose topics to position yourself as an industry thought leader. → Reach out to guests at least a month in advance. → Share the agenda and conduct a dry run before going live. → Use tools like StreamYard to stream across multiple platforms. → Repurpose content across channels for long-term value. LinkedIn Lives is powerful for brand building if you’re consistent, strategic, and committed. What’s your experience with LinkedIn Lives? What’s worked (or not worked) for you? #linkedin #linkedinlive #saasmarketing #saascontent #factorsai

Here's the exact strategy that we use to host bi-weekly LinkedIn lives with 900+ attendees per event without any social promo or ad spend. Step 1: Build an owned audience across your teams LinkedIn accounts We have 11 accounts sending 8,800 connection requests a month (800 per account) to Director, VP's, and CMO's in marketing. We only target active people on LinkedIn and see between 30-40% of people accept our connection requests and become a 1st degree connection. Step 2: Host 2 LinkedIn Live's a month We bring in other thought leaders, marketing experts, and software partners to co-host with us. Step 3: Send 22,000+ targeted invites to our owned audience to attend our lives, for free Since we've built an owned audience of 1st degree connections we can invite them to attend our live events. LinkedIn allows any event attendee to invite 1000 people per week. We mark all 11 of our team members as attending and send 1000 targeted invites per week per account Step 4: Send messages to all event attendees with a recording, unique offer, or book a call LinkedIn allows you to send unlimited messages to your first degree connections, another massive benefit to building an owned audience, especially for your BD team Step 5: We pull a lead list and add all of the attendees to a sequence with emails and cold calls This one strategy is growing our social presence, building brand authority for ZeroTo1, warming up our leads, and building an owned audience of decision makers in our ICP with out spending any money on ads. We're all in on a LinkedIn first approach and are loving the results. Let me know in the comments if you've tried hosting a LinkedIn Live 👇 #b2b #SAAS #marketingsaas #martech #agency

NEW LINKEDIN® EVENT USER INTERFACE If you host events on LinkedIn, next time you set one up you’ll find it looks very different from what we’re used to. Instead of the traditional event image at the top with tabs underneath, events now look similar to our Home and company pages with the screen divided vertically (see images below). The tabs in the left rail all lead to different functions, most of which we’re familiar with from the previous interface. But there are a few differences: 🔷 Seemingly, more analytics around the event itself including average watch time (although there is some debate about the accuracy of this). 🔷 ‘View as member’ allows us to see the previous interface which is what others still see. 🔷 Analytics for the post accompanying the event are easier to find and include all the metrics we usually see on posts, including the latest one, ‘Sends on LinkedIn’ which indicate how many times your post has been sent to someone else. 🔷 A new ‘Live studio’ area which offers Manage streams, Tutorial and access to the Help center. 🔷 ‘View all events’ allows us to see previous and upcoming events. The new interface is visible on both upcoming and previous events. I’ve not had a chance to use this when setting up an event yet but initial impressions are that it is somewhat better than the previous layout but not game-changing. However, if you’ve used it already and have insights to share, please do so. 

Old way: Pitch slap connection requests. New way: Invite to events.   Everyone's noticed the old connection request game has changed on LinkedIn.   The "connect and pitch" approach burns bridges faster than it builds them. Response rates are low, people ignore requests from strangers, and LinkedIn has tightened the limits.   But there's a newer, better way to generate inbound leads on LinkedIn that not enough people are taking advantage of.   Events. Specifically, LinkedIn Lives.   Here's why this works so well right now:   When you want more demo requests, a live event is a much lower-friction way for prospects to see your product in action. You're not asking someone to book 30 minutes with a sales rep. You're inviting them to learn something valuable. Much different energy.   The math is also way better than the old connection game:   You can invite 1,000 people per week to your LinkedIn event. That's significantly more than the connection request limit ever was.   Plus, you get the network effect working for you. When people RSVP, it shows up in their network's feed. Free distribution you didn't have to pay for.   So to recap what you're getting:   • 1,000 invites per week to targeted prospects • Registration data you can follow up on • Organic visibility every time someone RSVPs • A warm audience seeing your product or expertise live • Content you can repurpose everywhere   One LinkedIn Live becomes a podcast episode, YouTube content, short clips for social, blog posts, email nurture content. You run one event and feed your content engine for weeks.   It's also just a better experience for your buyers.   If you want to increase your inbound leads and you're looking for a way to get in front of more buyers without burning your brand, this is one of my favorite plays right now.   Now dear gosh please stop hitting me with those pitch slaps.   And if you want help building this, I know someone 👉 Speedwork -- LinkedIn Ads Agency

If you're an established business owner who wants to leverage LinkedIn to increase engagement and inbound conversions, here's the one thing you should focus on (backed by data and logic): There's a feature on LinkedIn that gets you 4,000 free invites a month to your own live event. Almost no one knows it exist (and even if they do most of your competitors are not leveraging the opportunity). It's called a LinkedIn Live Event. Here's the play: - With 4,000+ connections, LinkedIn lets you invite 4,000 people per month to a live event — for free. The catch: you have to schedule it four weeks out. And invite 1,000 connections per week. No ads. No funnel. - Title your event to filter for your ICP. This will increase the chances of the right people showing up, the people who are most likely to buy and that you are most likely to be able to help. - Send 4,000 invites, roughly 500 will say yes. That's 500 people raising their hand: "I want to learn this thing, from you." You just built a lead list overnight that most marketers would pay six figures to assemble. -Of those 500, around 70 to 100 actually show up live. They're not scrolling. They're not half-listening. They blocked time on their calendar specifically for you. Nothing else on the platform comes close. - Pre-recorded video on LinkedIn converts at 1–3%. Live video converts at 10–30%. That's not a marginal lift, it's a 10x difference, and it carries into the sales call. With 70 people live, you should get around 3 interested buyers to a call and close at least one. If you sell anything remotely "high ticket" - lets say 10K - that's already worth $120,000 to your business with one new client per mont. The leverage is showing up LIVE.

How I built authority and trust faster with livestreaming (and how you can too) Livestreaming is the fastest way to build real-time connections with your audience at scale. Why? Because people crave authenticity, and there's nothing more authentic than going live. It forces you to be genuine, unscripted, and in the moment—qualities that today's audience values more than a polished, edited video. If you’re not going live here or on other social channels, you’re missing out on a direct line to your audience’s trust and engagement. Want to increase your audience engagement? Here’s how: Consistency is key – Start going live weekly. The more you show up, the more your audience will too. Engage directly – Livestreaming allows for live Q&A and real-time reactions. This gives your audience a voice and making them feel heard. Authenticity over perfection – People relate to real moments. Embrace the mistakes—they make you more relatable. Repurpose your content – Turn your livestream into snippets for posts, podcasts, or blog articles. If you're still only relying on pre-recorded videos to build trust, you're already behind. Livestreaming is the now and future of marketing and sales. What’s stopping you from hitting "Go Live" on LinkedIn?

Three Quick Lessons from Yesterday's LinkedIn Live Session: 1. TOO MANY POINTS OF FAILURE Several services are involved in producing an engaging LinkedIn Live. Too many. I overcomplicated the process, but there's a reason based on where I see this going. I need to figure out all the tech so this is scalable beyond just LinkedIn. Key thoughts: ↳ Complicated technology setup with Ecamm, Zoom, Restream, and then LinkedIn ↳ Technical issues with screen sharing and scene changes ↳ Pin/Spotlight didn't hold in Zoom ↳ Challenging to manage live chat, scenes, and still be on camera 🎯 Solution: Broadcast directly from Ecamm to Restream to LinkedIn for Lives. 2. RUN OF SHOW IS ESSENTIAL Every project begins with a good plan. The run-of-show is that plan. I've set up a shared Google Doc that contains the show thumbnail and all the pertinent information for each guest. We collaborate on this document to determine our questions, our flow, and any required assets. Following this document while also being on camera and producing the show is tough. Key thoughts: ↳ We used a shared Google Doc as a guide ↳ Our pre-show discussion started broadcasting before I was ready ↳ My guest was expecting a countdown and didn't know we were live ↳ Started recording late, missing initial introductions ↳ Didn't share the proper questioning format to viewers so finding questions was difficult 🎯 Solution: Add a show overlay, follow the run of show doc, and don't start broadcasting until set. 3. VIDEO EDITING I've been experimenting with various editing solutions to find the optimal balance for the average LinkedIn user. I've used close to a dozen different editors. Descript *might* be the right balance for the average user. Key thoughts: ↳ Experimenting with Descript for simplified editing ↳ Create chapter-style videos and vertical shorts using AI ↳ My guests get their 5 answers in horizontal videos for authority building and 5, AI-generated social media clips for sharing ↳ Having these clips extend the reach of the live 🎯 Solution: Develop pre-built templates and a documented workflow, so it's a solution for non-professional video editors, too CONCLUSION My first LinkedIn Live in 2+ years was successful, with room for technical improvements. I appreciate Dave Pakos being my first, and I promise next week's with Evelyn Creekmore (MPH, MA)⚡ will run even smoother! **************** Hi, I'm Scott. 👋 Web video isn't about perfection: it's about connection™ I help experienced professionals build influence by remotely recording videos for LinkedIn, training courses, and marketing. Let me help you develop your Webcam Charisma™ Link to a free call is in my profile!

LinkedIn is becoming more of a video forward content site. You can see it in the app and the way things are changing. 👀 The new video feed update that feels like scrolling TikTok more than reading another cringe post from a LinkedIn Influencer telling you how to 10x your pipeline with this one magic course. 🫠 One of the biggest ways I’m leveraging this push to video, is using the hundreds of hours of recordings I have from my LinkedIn Live Events. By repurposing them into shorter reels, I have content for years to come! But people often ask me how I got started with live-streaming, so I want to break down some tips and tricks that have worked for me! Here’s my how to: 🌟 3 Ways to Get Started with LinkedIn Live-Streaming 🌟 Plan Your Content 📋 • Identify your audience: for me this is anyone looking to level up their job search or career. • Outline the key points and structure of your live session: 1-2 Guests per show, 4 main topics to be discussed; High Five Friday for participation and engagement; Humor in each show. • Create a guest registration form to assist with planning topics in advance and keep track of upcoming shows: I always like to have the show booked for 90 days out! Optimize Your Setup 🎥 • Ensure you have a stable internet connection and good lighting: for my studio I needed to bring in an extra light and the internet has gone down moments before show time. You need a hotspot on your phone for backup always! • Use a high-quality camera and microphone for clear video and audio: I’ve gotten a new microphone since taking this and really want the new Opal Camera (my birthday is coming!) • Test your setup before going live to troubleshoot any technical issues: also have your guests join early to do this with their tech as well! Promote and Promote More 📣 • Announce your live sessions in advance to build anticipation: I keep my show the same time and date each week to help viewers remember. • Engage with your audience during the stream by responding to comments and questions: easier said than done but if I can do it you can too! 👏 • Follow up post-stream with highlights and key takeaways to keep the conversation going: this is where you leverage all those hours of content for shorts and really stand out with the videos you post from each show! Ready to go live? Have more questions? My DMs are open! Hosting a live show is one of my passions - let me share some of my knowledge and resources with you! #LinkedInLive #LiveStreaming #PersonalBranding #ContentCreation #Networking

LinkedIn Video Is the New Power Move—And You’re Missing Out If You’re Still Just Posting Text It’s no secret: the way we promote ideas, businesses, and expertise has changed. We’ve moved from blogs to images, and now, video is king. But here’s the real twist—LinkedIn isn’t just following the trend. It’s transforming it. Why? Because video content doesn’t just get clicks—it creates connection. Research shows viewers retain 95% of a message when watching a video, compared to just 10% when reading. That’s not a stat; that’s a wake-up call. Professionals don’t just want to read about solutions—they want to see them in action. While TikTok and Instagram made short-form video the norm, LinkedIn stepped in to offer something better: relevance. It’s not just about dancing trends or food shots. LinkedIn video gives you a platform to explain how business works, why it works that way, and how your audience can take action. Live events, product demos, masterclasses, and thought leadership panels are dominating the feed—and for good reason. Across industries, these formats build trust, showcase credibility, and spark real-time conversations with ideal clients. But here’s where most go wrong: they measure success with vanity metrics. It’s not about views—it’s about conversions. Did they stay? Did they comment? Did they reach out? Did they buy in? The new playbook isn’t just to go live. It’s to go live strategically: Set the agenda. Assign your team roles (host, tech, moderators). Engage before, during, and after. Repurpose everything into a content machine. Then? Track what matters: engagement rates, retention time, sign-ups, lead quality. If you want to stay ahead, don’t just post another quote or blog link. Start turning your knowledge into video. Start showing up where your clients are already looking. And if you’re not sure they’re the right people? Video isn’t optional anymore. It’s the difference between getting seen and getting selected. If you are executing already--tell our Linkies how we can all do it better in the comments.