Google Ad Manager

Updated: May 15, 2026

Copy for LLM

Set up the Google Ad Manager bidding mediation partner for Audience Network.

Before you start

Audience Network SDK requirements: 6.21.0 or later (Android | iOS)

Google SDK requirements: Download the Google Mobile Ads SDK for any apps that use Open Bidding (Android⁠ | iOS⁠).

Open Bidding setup: Update the AdsManager SDK, Audience Network SDK, and Adapter to the latest version. Then follow the instructions for Android⁠ or iOS⁠ to set up Open Bidding. Check compatibility for the Google Mobile Ads SDK, Audience Network SDK, and Adapter in the changelog (Android⁠ | iOS⁠).

Supported formats: Banner, Interstitial, Medium Rectangle, Native, Native Banner, Rewarded Video.

How to set up bidding

Update your app code

iOS: Update your Info.plist file⁠. Add the GADIsAdManagerApp key and the GADApplicationIdentifier key.

Android: Update your AndroidManifest.xml⁠. Add the rtb enabled flag in your AndroidManifest.xml file.

Initialize SDK

Initialize the Google Mobile SDK and adapters by following the instructions for iOS⁠ or Android⁠.

Wait for successful completion of adapters. Use callbacks and listener functions to confirm.

Make ad requests and load ads.

> Important: Wait until the completion handler is called before loading ads to ensure that all mediation adapters are initialized. For more information, see the Google Ad Manager quick start guide⁠.

Placement setup

Rather than creating a new placement_id for bidding, use an existing placement_id that generates the most revenue and convert it to bidding. This provides statistically reliable results and helps with accurate performance comparisons.

Inspect your ad units

Use Ad Inspector⁠ to get serving insights and test third-party yield partners in real time. Ad Inspector displays as an overlay in your app.

Ad Inspector is only available with Google Mobile Ads SDK (8.10.0 or later) for iOS.

Best practices

Create yield groups for each app separately: You can combine iOS and Android in the yield group for the same app. Don’t combine multiple apps in the same yield group.

Choose the correct integration type and platform in yield groups: For example, choose integration type “Mobile SDK Mediation – iOS” for iOS placements, and integration type “Mobile SDK Mediation – Android” for the Android placements in Audience Network.

Review regional privacy legislation: Consider specific legislation such as CCPA, EU consent, and LGPD. Make sure your new Yield Partner is part of either the Global Vendor List or the Additional Consent string if your app uses the TCF Framework. See Create and Manage Yield Partners⁠.

Map your inventory using Ad Unit Mapping⁠

Monitor performance and delivery using Yield Group Reporting⁠

Wait for the SDK to initialize: Wait until the completion handler is called before loading ads. For more information, see the Google Ad Manager quick start guide⁠.

Testing

Test your integration before releasing your app. Complete the following steps to load bidding test ads into your app:

Add your Device ID to the Testing section of your Monetization Dashboard. See Testing for details.

Send a test bid request to Facebook using Ad Manager’s Mediation Test Suite (Android⁠ | iOS⁠).

(iOS only) Set Audience Network’s ATE flag to true for testing.

Google and Meta format mapping

Note: Applies to both Android and iOS.

Google Format	Meta Format	Google AdSize (WxH)
Banner	Banner	360x0 (Adaptive Banner on Android), 360x61 (Adaptive Banner on iOS)
Banner	Banner	320x50 (BANNER)
Banner	Banner	320x100 (LARGE_BANNER)
Banner	Medium Rectangle	300x250 (MEDIUM_RECTANGLE)
Interstitial	Interstitial
Rewarded Video	Rewarded Video
Native Advanced	Native
Native Advanced	Native Banner
Rewarded Interstitial	Rewarded Interstitial

Troubleshooting

Ensure the SDKs finish initializing: The most common issue occurs when the SDK has not fully initialized. Wait until the completion handler is called before loading ads to ensure that all mediation adapters are initialized. For more information, see the Google Ad Manager quick start guide⁠.

Refer to Open Bidding FAQs⁠ for answers to questions on open bidding and how it works.

Use Ad Inspector⁠ to check whether your ads are filling as expected, identify errors, find out how to resolve them, and view Open Bidding ad sources or mediation details per request.