Event data --------------- Business tools | HTTP header information which include information about the web browser or app used (e.g. user agent, locale country-level/language) | Information regarding standard/optional events such as “Page view” or “App install”, further object properties, as well as buttons clicked by site visitors, each according to configuration of the Business Tool | Online identifiers including IP addresses and, insofar as provided, Meta-related identifiers or device identifiers (such as mobile OS advertising IDs) as well as information on opt-out/limited ad tracking status |
Social plugins https://developers.facebook.com/docs/plugins/ | x | - | x |
Pixel https://developers.facebook.com/docs/facebook-pixel/ | x | x | x |
Facebook SDK for App Events https://developers.facebook.com/docs/app-events/ | x | x | x |
Login (Web/SDK) https://developers.facebook.com/docs/facebook-login/ | x | - | x |