Al Rajhi Bank
Scheduled Notifications turned an X Takeover into sustained, week-long engagement.
33M
Impressions
1.36%
Engagement Rate
1,500
Total Subscribers
About Al Rajhi Bank
As one of the most influential financial institutions in Saudi Arabia, Al Rajhi Bank sought to strengthen its presence during Blue Week 2025, one of the most competitive retail moments of the year. For the first time, a bank in Saudi Arabia leveraged Scheduled Notification tactic in a promotional setting, combining it with a high-impact X Takeover to ensure customers stayed informed and engaged throughout the week, transforming passive scrolling into active participation.
Campaign Objective
The campaign aimed to keep customers informed across Blue Week; from the initial announcement to the final offer drop, ensuring users were the first to know about new deals. The primary goal was to drive consistent engagement and encourage users to return repeatedly to explore offers throughout the promotional period.
The Solution
Al Rajhi Bank launched a Scheduled Notifications activation paired with a premium X Takeover to maximize visibility and engagement. Key elements included:
- Mass Awareness: leveraged a Takeover, ensuring high visibility and broad reach across the platform during peak engagement moments.
- Opt-in: Users liked a post to subscribe, receiving notifications directly from the brand, in a more personalized way, creating a sense of exclusivity.
- Instant confirmation: Subscribers received an automated reply confirming their enrollment.
- Scheduled high-impact notifications: Three timely notifications were sent during Blue Week, prompting users to revisit offers and maintain momentum.
The Results
The campaign delivered strong results, both in subscription engagement and mass visibility:
- Total subscribers: 1,500
- 280 bookmarks — indicating strong revisit intent
- 200 reposts — organic amplification of Blue Week offers
- 33M total campaign impressions
The results demonstrate that the Like-to-Subscribe mechanic kept audiences engaged and returning for multiple offer drops, while the Takeover ensured massive awareness across X.
Al Rajhi Bank’s Blue Week 2025 activation highlights the effectiveness of Scheduled Notifications combined with a high-visibility X Takeover. By delivering real-time updates and exclusive offers directly to users, the bank converted a crowded promotional period into a personalized, high-retention engagement experience, setting a benchmark for financial services marketing in Saudi Arabia.
“This execution delivered a significant impact, driving strong visibility and maximizing reach across all audience segments. It played a major role in creating immediate awareness and momentum for the campaign.”
“This was one of the smartest ideas we tested in this campaign. It achieved high engagement among users who are actively interested in offers, ensuring that every engaged user received customized notification about all available promotions. This feature helped us guarantee full delivery and visibility of the campaign’s offers to the most interested audience.”